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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) JBTI : Jurnal Bisnis : Teori dan Implementasi Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Kukuh Mulyanto
STIE TOTALWIN SEMARANG
Economics, Econometrics & Finance

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PERAN INTRAPRENEURSHIP DALAM MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 4, No 1 (2013)
Publisher : STIE Totalwin Semarang

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Abstract

Intrapreneurship has been acknowledged in literature and practice as a vital element of economic and organizational growth, success and competitiveness and can be considered as a unique competitive advantage. The purpose of the paper is to provide a comprehensive analysis of the concept of intrapreneurship. Concluding, the paper suggests directions for future research.
PENGARUH DIMENSI KUALITAS PELAYANAN ORGANISASI TERHADAP KEPUASAN KONSUMEN (STUDI PADA STIE TOTALWIN SEMARANG) Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 2 (2012)
Publisher : STIE Totalwin Semarang

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Abstract

Purpose of this study was to examine service quality toward student’s satisfaction. The population of this research is the student of STIE Totalwin Semarang. The result of this research indicates that service quality’s factor has a significant influence toward the student’s satisfaction. Keywords: service quality, satisfaction
DIMENSI CORPORATE ENTREPRENEURSHIP DAN PENGARUHNYA TERHADAP KINERJA PERUSAHAAN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 4, No 2 (2013)
Publisher : STIE Totalwin Semarang

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Abstract

This research examine the effects of corporate entrepeneurship on firm performance. Summary said that corporate entrepeneurship is positively effected to firm performance
PERAN INTRAPRENEURSHIP DALAM MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 5, No 1 (2014)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.177 KB)

Abstract

Intrapreneurship has been acknowledged in literature and practice as a vital element of economic and organizational growth, success and competitiveness and can be considered as a unique competitive advantage. The purpose of the paper is to provide a comprehensive analysis of the concept of intrapreneurship. Concluding, the paper suggests directions for future research.
ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS PERUSAHAAN PELANGGAN (Studi pada Pelanggan PT WAN HAI Ltd di Jawa Tengah) Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 1, No 1 (2010)
Publisher : STIE Totalwin Semarang

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Abstract

This study  intent to search several variables’ effect which is probably able to rise loyalty and firm performance. The study used several customer of WAN HAI Ltd in Midle of Java as sample. Data analyze instrument used by the writer is AMOS 4. Data analyze result shows that the research model has well appropriateness and all hypothesis of the study are able to be evidenced. Summary said that satisfaction, reputation, price, are positively effected to loyalty, and  loyalty are positively effected to firms performance. Result of research proves that satisfaction, reputation, and price has positive influence and significant to loyalty. Loyalty has positive influence and signifaicant to firm performance. Managerial implication given to the company is suggestion or input to management to concern the price factors, as it is the most dominant factor effected to loyalty. The research’s limitation is that it is case study so that the result is not able to be generalized
PERAN ORIENTASI KEWIRAUSAHAAN DALAM MENCIPTAKAN KINERJA BISNIS Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 5, No 2 (2014)
Publisher : STIE Totalwin Semarang

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Abstract

Entrepeneurship orientation has been acknowledged in literature and practice as a vital element of economic and organizational growth, success and competitiveness and can be considered as a unique competitive advantage. The purpose of the paper is to provide a comprehensive analysis of the concept of entrepeneurship orientation. Concluding, the paper suggests directions for future research.
PENGARUH LOYALITAS TERHADAP TENAGA PENJUAL, DAN LOYALITAS TERHADAP TOKO PADA PERILAKU WORD OF MOUTH Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
Publisher : STIE Totalwin Semarang

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Abstract

The purpose of this research was to examine empirically the correlation between loyalty to salesperson and loyalty to the store. The subjects of this research were 98 customer of Distro, taken from population using purposive sampling technique. Data analyze instrument used by the writer is SPSS 17. Data analyze result shows that the research model has well appropriateness and all hypothesis of the study are able to be evidenced. Summary said that loyalty to salesperson, and loyalty to the store are positively effected to word of mouth behavior. Based on the result of the study, managerial implication given to the company is suggestion or input to management to give more concern at the loyalty to the store, as it is the most dominant factor effected to word of mouth.   Keywords: word of mouth, loyalty to salesperson, loyalty to the store
IMPROVEMENT OF MARKETING PERFORMANCE BASED ON PRODUCT INNOVATIVENESS Mulyanto, Kukuh; Firdaus, Firdaus
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 1 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0593/jae.v2i1.12

Abstract

The dynamics of business competition is very strict demands that businesses must have a good marketing performance to be able to compete with competitors. One strategy that can be used by businesses to improve marketing performance. Marketing a good performance will facilitate the success of a business, in this case the performance marketing is seen as the spearhead of success in achieving corporate goals for future. The purpose of this research is done in order to investigate the variable product innovativeness, towards differentiation advantage and cost advantage to improve the marketing performance of SMEs in Semarang. This data research using questionnaires. The sampling technique is to use probability sampling, with one of the methods used is purposive sampling.
STRATEGY CREATING POSITIVE WORD OF MOUTH BASED ON RELATIONSHIP QUALITY Firdaus, Firdaus; Mulyanto, Kukuh
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 11, No 3 (2020): Desember 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.113147

Abstract

The development of technology had a great impact on the company in introducing or marketing their products to consumers, marketing has become the world's interest. They market of goods, services, property, people, places, events, information, ideas, and organizations. In order to maintain its position in the eyes of consumers, marketers strive to create an ideas and innovation that can attract the interest of market participants. The purpose of this research is done in order to examine the information of variable quality, assurance and responsiveness to the quality of relationships that affect consumer promotions lazada mouth to mouth in Semarang. This data research using questionnaires with a sample of 148 respondents in the city of Semarang. The sampling technique is to use probability sampling, with one of the methods used is purposive sampling. The data obtained and analyzed by Structural Equation Modeling (SEM) with AMOS application 21. The results of this study are: (1) the quality of information, assurance and responsiveness positive and significant impact on the quality of the relationship. (2) the quality of information, assurance, responsiveness and quality of the relationship positive and significant effect on word of mouth.
STRATEGY CREATING POSITIVE WORD OF MOUTH BASED ON RELATIONSHIP QUALITY Firdaus, Firdaus; Mulyanto, Kukuh
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 11, No 3 (2020): Desember 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.113147

Abstract

The development of technology had a great impact on the company in introducing or marketing their products to consumers, marketing has become the world's interest. They market of goods, services, property, people, places, events, information, ideas, and organizations. In order to maintain its position in the eyes of consumers, marketers strive to create an ideas and innovation that can attract the interest of market participants. The purpose of this research is done in order to examine the information of variable quality, assurance and responsiveness to the quality of relationships that affect consumer promotions lazada mouth to mouth in Semarang. This data research using questionnaires with a sample of 148 respondents in the city of Semarang. The sampling technique is to use probability sampling, with one of the methods used is purposive sampling. The data obtained and analyzed by Structural Equation Modeling (SEM) with AMOS application 21. The results of this study are: (1) the quality of information, assurance and responsiveness positive and significant impact on the quality of the relationship. (2) the quality of information, assurance, responsiveness and quality of the relationship positive and significant effect on word of mouth.
Co-Authors Firdaus Firdaus Firdaus Firdaus