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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA PANTAI PANJANG KOTA BENGKULU Setiadi, Yulius Wahyu; Fitri, Marliza Ade
JURNAL EKOMBIS REVIEW Vol 6 No 2 (2018)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.21 KB)

Target of which wish to be reached from this research is to know influence of the Service Marketing Mix toward tourist decision to visit Pantai Panjang in Bengkulu City. Research represent type research of survey that is research taking sample from a population and use questionnaire as a means of compiler of the data. The data was used obtained primary data pass questionnaire distribution. Population in this research is tourist which a visit to Pantai Panjang Bengkulu. The method of intake sample was used total sampling technique equal to 100 respondents. The method of the data analyze was used descriptive statistic and simple regression linear analysis. Pursuant to result of research known that : (1) Equation of obtained regression from result of data analysis is Y = 11,012 + 0,227Xthe meaning that if service marketing mix (physical evidence, process, and people) is goodness, hence decision of tourist visiting to Pantai Panjang more higher equal to 0,227; (2) The correlation coefficient (R) equal to 0,770; meaning the correlation between the service marketing mix (physical evidence, process, and people)with decision of tourist to visiting the Pantai Panjang is strength; (3) Value coefficient of multiple determination (R 2 ) is 0,593; meaning that decision of tourist to visiting the Pantai Panjang equal to 59,3% influenced by the service marketing mix (physical evidence, process, and people) anda while the rest 40,7% influenced by other factor which do not check; (4) From result of hypothesis test, proven that the service marketing mix (physical evidence, process, and people) have an effect on significant toward decision of tourist to visiting the Pantai Panjang, proved with significant value 0,007 < 0,05.

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA PANTAI PANJANG KOTA BENGKULU Yulius Wahyu Setiadi; Marliza Ade Fitri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 2 (2018)
Publisher : UNIVED Press

Target of which wish to be reached from this research is to know influence of the Service Marketing Mix toward tourist decision to visit Pantai Panjang in Bengkulu City. Research represent type research of survey that is research taking sample from a population and use questionnaire as a means of compiler of the data. The data was used obtained primary data pass questionnaire distribution. Population in this research is tourist which a visit to Pantai Panjang Bengkulu. The method of intake sample was used total sampling technique equal to 100 respondents. The method of the data analyze was used descriptive statistic and simple regression linear analysis. Pursuant to result of research known that : (1) Equation of obtained regression from result of data analysis is Y = 11,012 + 0,227Xthe meaning that if service marketing mix (physical evidence, process, and people) is goodness, hence decision of tourist visiting to Pantai Panjang more higher equal to 0,227; (2) The correlation coefficient (R) equal to 0,770; meaning the correlation between the service marketing mix (physical evidence, process, and people)with decision of tourist to visiting the Pantai Panjang is strength; (3) Value coefficient of multiple determination (R 2 ) is 0,593; meaning that decision of tourist to visiting the Pantai Panjang equal to 59,3% influenced by the service marketing mix (physical evidence, process, and people) anda while the rest 40,7% influenced by other factor which do not check; (4) From result of hypothesis test, proven that the service marketing mix (physical evidence, process, and people) have an effect on significant toward decision of tourist to visiting the Pantai Panjang, proved with significant value 0,007 < 0,05.

Pengaruh Work Life Balance & Reward System Terhadap Kepuasan Kerja Karyawan PT. Telkom Akses Kota Bengkulu Marliza Ade Fitri; Yosi Olivia Riduan; Herwan Herwan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2793

This research is based on the importance of employee job satisfaction in achieving company goals. Factors that can affect employee job satisfaction include Work Life Balance & Reward System. The purpose of this study was to find out the effect of Work Life Balance and Reward System on employee job satisfaction PT. Telkom Access City of Bengkulu. This research uses a quantitative approach. Quantitative research methods are systematic, structured, and organized research from the beginning to the end of their research. The population in this study is an employee of PT. Telkom Access Bengkulu City and sampling using the Saturated Sample method

Pengaruh Pelatihan Kerja Dan Kompensasi Terhadap Kinerja Pegawai Dinas Pemadam Kebakaran Dan Penyelamatan Kota Bengkulu Marliza Ade Fitri; Herwan MDK; Indah Dwita Putri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2912

This research is based on the importance of employee performance in achieving agency goals. Factors that can affect the performance of these employees include job training and compensation. The purpose of this study is to find out whether there is an effect of job training and compensation on whether compensation has an effect on the performance of the Bengkulu City Fire and Rescue Service employees. In this research, the type of research is quantitative, which means the type of research based on the philosophy of positivism, is used to examine certain populations or samples. The population in this study were employees of the Bengkulu City Fire and Rescue Service and the sampling technique used in this study was purposive sampling. The number of respondents in this study were 110 employees of the Bengkulu City Fire and Rescue Service. Methods of data collection using a questionnaire. By using multiple linear regression analysis technique, the results of this study can be concluded that the job training variable has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee performance.

The Effect of Career Development and Work Life Balanced on Employee Job Satisfaction Tunas Daihatsu Bengkulu City Marliza Ade Fitri; Gita Revina Meilanda; Herwan Mdk
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.4295

This research is based on the importance of employee job satisfaction in achieving company goals. Factors that can influence employee job satisfaction include Career Development and Work-Life Balance. The aim of this study was to determine the effect of Career Development and Work-Life Balance on the job satisfaction of Tunas Daihatsu employees in Bengkulu City. This study adopts a quantitative approach. Quantitative research is a systematic and structured research method conducted from the beginning to the end of the research process

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