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All Journal Ethos JAPI (Jurnal Akses Pengabdian Indonesia) JAPI: Jurnal Akses Pengabdian Indonesia Intelektual : Jurnal Penelitian Dosen Akuntansi
Deden Mulyana
Universitas Siliwangi
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Journal : Intelektual : Jurnal Penelitian Dosen Akuntansi

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Pengaruh Kualitas Layanan BRIMO, Bauran Promosi dan Tingkat Persaingan Terhadap Kepuasan Nasabah : Survey Pada Nasabah Pengguna BRIMO BRI Kantor Cabang Tasikmalaya Andris Alfanur Rosid; Deden Mulyana; Ade Komaludin
JOURNAL INTELEKTUAL Vol 2 No 1 (2023): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

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Abstract

Introduction/Main Objectives: To determine and analyze: the quality of BRIMO services, the promotion mix and the level of competition on customer satisfaction at BRI Tasikmalaya Branch Office either partially or simultanously. Background Problems: Banking competition in Indonesia is currently increasing, therefore BRI Kanca Tasikmalaya must be able to increase customer satisfaction by paying attention to the quality of BRIMO services, promotion mix and level of competition. Novelty: There is no research on the level of competition on satisfaction. Research Methods: This study uses path analysis with the help of the SPSS V.20 program. Finding/Results: BRIMO's service quality, promotion mix and level of competition had a positive and significant effect on customer satisfaction both partially and simultanously. Conclusion: BRIMO's service quality is in the very good category, the promotion mix is in the very good category, the level of competition is in the good category and customer satisfaction is in the very good category.
Co-Authors Ade Komaludin Adhitya Rahmat Taufiq Allicia Deana Santosa Andris Alfanur Rosid Bintari, Vivi Indah Deasy Lestary Elis Listiana Mohammad Soleh Soeaidy