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<![CDATA[PENGARUH INTEREST BASED INCOME DAN FEE BASED INCOME TERHADAP RETURN ON ASSETS PADA BANK MANDIRI (PERSERO) TBK. ]]>
<![CDATA[Bintari, Vivi Indah]]>;
<![CDATA[Santosa, Allicia Deana]]>;
<![CDATA[Hamzah, Risna Amalia]]>
<![CDATA[ Jurnal Ekonomi Manajemen Vol 5, No 1 (2019): Mei 2019 ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi ]]>
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DOI: 10.37058/jem.v5i1.852
<![CDATA[This study aims to know and analyze the influence of interest based income and fee based income on return on assets in Bank Mandiri (Persero) Tbk from 2000 to 2018 simultaneously and partially. Research methodology used was the verifikatif method and descriptive method. Types of data was secondary data in the form of financial report. Instrument analysis using the regression equation was linear multiple, the coefficients corellation, the coefficients determination and the significance test.  The results of the analysis partially interest based income influential but not significant on return on assets while fee based income partially had a significant effect on return on assets. While simultaneously interest based income and fee based income had a significant effect on return on assets in Bank Mandiri (Persero) Tbk. Then the hypothesis was proven and verified. Keywords: Interest Based Income; Fee Based Income; Return On Assets.Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh interest based incomedan fee based income terhadap return on assetspada Bank Mandiri (Persero) Tbk periode 2000 sampai 2018 baik secara simultan maupun parsial. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif. Jenis data diperoleh melalui data sekunder berupa data laporan keuangan. Alat analisis menggunakan persamaan regresi linier berganda, koefisien korelasi, koefisien determinasi dan uji signifikansi. Hasil analisis menunjukan secara parsial interest based incomeberpengaruh tetapi tidak signifikan terhadap return on assetssedangkan fee based incomesecara parsial berpengaruh signifikan terhadap return on assets. Sedangkan secara simultandan fee based income berpengaruhsignifikan terhadap return on assetspada Bank Mandiri (Persero) Tbk. Dengan demikian hipotesis yang diajukan terbukti dan terverifikasi. Kata Kunci: Interest Based Income; Fee Based Income; Return On Asset.]]>
<![CDATA[PERAN KEPERCAYAAN DAN BRAND IMAGE DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN SECARA ONLINE DI INSTAGRAM ]]>
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Vivi Indah Bintari]]>;
<![CDATA[Risna Amalia Hamzah]]>
<![CDATA[ Jurnal Ekonomi Manajemen Vol 5, No 1 (2019): Mei 2019 ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi ]]>
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DOI: 10.37058/jem.v5i1.856
<![CDATA[This study aims to determine how much the trust and Brand Image influence on online purchasing decision at Instagram and analyze the most dominant factor in influencing online purchasing decisions on Instagram. The population in this study is the Instagram users who ever make online purchases on Instagram. Samples taken as many as 225 respondents using nonprobability sampling technique with accidental sampling approach, ie sampling technique based on chance, that consumers who use the services of Instagram. The results of this study indicate that all independent variables positive and has significant impact on purchasing decisions through F and T test. R value obtained was 0.615 showed a correlation or relationship between trust and Brand Image on online purchasing decisions, which addressed the relationship is a strong relationship since the R value close to 1, while the value of Adjusted R Square of 0.378 indicates a 37.8% variation decision Instagram purchase can be explained by the two independent variables, the remaining 62.2% is explained by other factors beyond the research.Keywords:Trust; Brand Image; Online Buying Decision; E-commerce.Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepercayaan dan Brand Imageterhadap keputusan pembelian secara online di Instagram dan menganalisis faktor yang paling dominan dalam mempengaruhi keputusan pembelian di Instagram. Populasi pada penelitian ini adalah pengguna Instagram yang pernah melakukan pembelian secara online pada Instagram. Sampel yang diambil sebanyak 225 responden dengan menggunakan teknik NonProbability Samplingdengan pendekatan accidental sampling, yaitu teknik penentuan sampel berdasarkan kebetulan, yaitu konsumen yang mengunakan jasa Instagram. Hasil penelitian ini menunjukkan bahwa semua variable independen berpengaruh positif dan signifikan terhadap keputusan pembelian melalui uji F dan uji T. Nilai R diperoleh sebesar 0,615 menunjukan korelasi atau hubungan antara kepercayaan dan Brand Imageterhadap keputusan pembelian, dimana hubungan tersebut menujukan sebuah hubungan yang kuat karena nilai R mendekati 1, sedangkan nilai Adjusted R Squaresebesar 0,378 menunjukan 37,8% variasi keputusan pembelian di Instagram dapat dijelaskan oleh kedua variable independen tersebut, sisanya 62,2% dijelaskan oleh faktor-faktor lain diluar penelitian. Kata Kunci:Kepercayaan; Brand Image; Keputusan Pembelian; E-commerce.]]>
<![CDATA[PENGARUH PERSONAL SELLING DAN REFERENCE GROUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ]]>
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Indyra Dwi Cahyaningtyas]]>
<![CDATA[ Jurnal Ekonomi Manajemen Vol 6, No 1 (2020): Mei 2020 ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi ]]>
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DOI: 10.37058/jem.v6i1.1484
<![CDATA[This study aims to determine the effect of the implementation of personal selling and reference groups on consumer purchasing decisions on Honda cars at Pluit Auto Plaza either partially or simultaneously. The method used in this research is descriptive and verification research survey methods. The population of this research is 180 consumers, and the research technique uses purposive sampling of 100 consumers. The analytical method uses calculations, multiple correlation, coefficient of determination, hypothesis testing. The results of research on the effect of the implementation of personal selling, and reference groups on consumer purchasing decisions show fairly good results. The results of the research analysis show the effect of the implementation of selling conditions and reference groups have a positive and significant impact on consumer purchasing decisions on Honda cars at Pluit Auto Plaza, North Jakarta. Hypothesis test results show a simultaneous effect rather than partially. This means that personal selling and reference groups are able to arouse consumers to make purchasing decisions.Keywords: Personal Selling; Reference Groups; Purchasing DecisionsTujuan dari penelitian ini adalah untuk mengetahui pengaruh pelaksanaan personal selling dan kelompok referensi terhadap keputusan pembelian konsumen khususnya pada mobil honda di Pluit Auto Plaza baik secara parsial maupun simultan. Metode yang digunakan dalam penelitian ini adalah metode survey penelitian deskriptif dan verifikatif. Populasi penelitian ini berjumlah 180 konsumen, dan teknik penelitian menggunakan purposive sampling sebanyak 100 konsumen. Metode analisis menggunakan perhitungan, regresi berganda, koefisien determinasi, uji hipotesis. Hasil penelitian tentang pengaruh pelaksanaan personal selling, dan kelompok referensi terhadap keputusan pembelian konsumen menunjukkan hasil cukup baik. Hasil analisis penelitian menunjukkan pengaruh pelaksanaan persondal selling dan kelompok referensi berdampak positif dan signifikan terhadap keputusan pembelian konsumen pada mobil honda di Pluit Auto Plaza, Jakarta Utara. Hasil uji hipotesis menunjukan berpengaruh secara simultan daripada secara parsial. Hal ini berarti personal selling dan kelompok referensi mampu membangkitkan konsumen untuk melakukan keputusan pembelian.Kata Kunci: Personal Selling; Kelompok Referensi; Keputusan Pembelian]]>
<![CDATA[Pemanfaatan Sumber Daya Alternatif Untuk Kemandirian Pangan di Kelurahan Gunung Tandala Tasikmalaya ]]>
<![CDATA[Adhitya Rahmat Taufiq]]>;
<![CDATA[Deden Mulyana]]>;
<![CDATA[Mohammad Soleh Soeaidy]]>;
<![CDATA[Allicia Deana Santosa]]>
<![CDATA[ ETHOS (Jurnal Penelitian dan Pengabdian) Vol 9 No.2 (Juni, 2021) Ethos: Jurnal Penelitian dan Pengabdian kepada Masyarakat (Sains & Teknologi ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/ethos.v9i2.7150
<![CDATA[Abstract. The implementation of restrictions on social interaction, due to Covid-19, has caused many business sectors to experience difficulties and lay off their employees. The Indonesian Employers' Association (Apindo) noted that the number of workers who were laid off and laid off during the Covid-19 pandemic has so far reached 7 million people, this has a big impact because many people have lost their income in the midst of the food security crisis, especially for workers. Tasikmalaya City embroidery industry. The purpose of this community service program is to provide knowledge and training regarding the use of alternative resources to maintain food independence for people who have lost their jobs in the embroidery industry in Tasikmalaya City. Alternative activities given are simple urban farming and catfish cultivation in buckets. The training methods provided include providing basic knowledge and examples regarding the implementation of simple urban farming and catfish cultivation in buckets. This activity succeeded in increasing their literacy regarding the stability of food independence and understanding the potential market opportunities of this activity.Keywords: alternative resources, urban farming, food self-sufficiencyAbstrak. Pemberlakuan pembatasan interaksi sosial akibat Covid-19 menyebabkan banyak sektor usaha mengalami kesulitan dan merumahkan karyawannya. Asosiasi Pengusaha Indonesia (Apindo) mencatat jumlah pekerja yang terkena pemutusan hubungan kerja (PHK) dan dirumahkan di tengah pandemi Covid-19 sejauh ini mencapai 7 juta orang. Hal ini berdampak besar, banyak orang kehilangan pendapatan di tengah krisis ketahanan pangan, khususnya untuk pekerja industri bordir Kota Tasikmalaya. Tujuan dari program pengabdian kepada masyarakat ini adalah memberikan pengetahuan dan pelatihan mengenai pemanfaatan sumber daya alternatif untuk menjaga kemandirian pangan pada masyarakat yang kehilangan pekerjaan di industri bordir Kota Tasikmalaya. Alternatif kegiatan yang diberikan simple urban farming dan budidaya lele dalam ember. Metode pelatihan yang diberikan mencakup pemberian pengetahuan dasar dan contoh mengenai pelaksanaan simple urban farming, serta budidaya lele dalam ember. Kegiatan ini berhasil meningkatkan literasi mereka mengenai stabilitas kemandirian pangan dan memahami peluang pasar potensial.Kata Kunci: sumber daya alternatif, urban farming, kemandirian pangan]]>
<![CDATA[The Impact of Competency, Workload, and Work Environment to Work Stress and The Employee Performance of Bank BJB S. Parman ]]>
<![CDATA[Indyra Dwi Cahyaningtyas]]>;
<![CDATA[Allicia Deana Santosa]]>
<![CDATA[ INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 3 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2021 ]]>
Publisher : <![CDATA[Forum Inovasi Bisnis dan Manajemen ]]>
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DOI: 10.31842/jurnalinobis.v4i3.191
<![CDATA[Demands from management so that employees increase competency by increasing workloads coupled with a non-conducive work environment often cause employees to experience stress and decrease performance. The purpose of this research is to know the influence of the competency, workload, the work environment on work stress, and the employee performance of Bank BJB Branch of S. Parman. The sampling total used in this research is 100 respondents. The research method used is the verification method (quantitative) with analytical tools in the form of validity, reliability, coefficient of determination, and hypothesis testing (t-test and F test). The measurement of the data is performed by Likert scale questionnaire 5-points. Based on the t-test results shows the calculated t-value is greater than the t-table (1.996), except for the work environment variable. The results showed that the competency and the workload of a positive and significant effect on the stress of work and performance, while the influential work environment variable is positive and significant but not to work stress and employee performance.]]>
<![CDATA[ANALISIS FAKTOR BRAND RELIGIOSITY IMAGE ]]>
<![CDATA[Nuryanti Taufik]]>;
<![CDATA[Faizal Haris Eko Prabowo]]>;
<![CDATA[Allicia Deana Santosa]]>
<![CDATA[ Maro: Jurnal Ekonomi syariah dan Bisnis Vol 3, No 2 (2020) ]]>
Publisher : <![CDATA[FAI Universitas Majalengka ]]>
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DOI: 10.31949/mr.v3i2.2388
<![CDATA[Konsep islamic marketing merupakan salah satu konsep pemasaran yang melibatkan nilai keislaman didalamnya, salah satu strategi dalam islamic marketing adalah islamic branding yakni dengan melibatkan nilai islam dalam strategi branding sebuah merek produk. Dengan mensintesiskan beberapa konsep branding menurut para ahli dan konsep religiosity maka lahirlah sebuah konsep baru dama strategi islamic branding yakni Brand Religiosity Image. Brand religiosity image merupakan kepercayaan konsumen yang tinggi pada merek, karena citra merek tersebut menghasilkan keterkaian spiritual dengan pelanggannya. Tujuan dari penelitian ini adalah menganalisis faktor-faktor yang menjadi pengukuran brand religiosity image. Survei dilakukan kepada 124 orang konsumen merek produk Wardah yang berusia di atas 18 tahun dan telah menggunakan produk Wardah lebih dari satu tahun. Untuk mengetahui pengukuran dari variabel brand religiosity image pada konsumen produk kosmetik merek Wardah digunakan alat analisis Confirmatory Factor Analysis. Hasil penelitian ini menunjukkan bahwa setiap dimensi yang ditawarkan yakni semiotik dan simbol merek, keunikan merek, halal produk dan merek bernilai keagamaan mampu menjadi faktor-faktor yang mempou penjadi dimensi pengukuran variabel brand religiosity image.]]>
<![CDATA[FROZEN FOOD OLAHAN SINGKONG: ALTERNATIF SOLUSI KETAHANAN PANGAN KELUARGA DI KAMPUNG ANAKA KOTA TASIKMALAYA ]]>
<![CDATA[Edy Suroso]]>;
<![CDATA[Dedi Rudiana]]>;
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Aquinaldo Sistanto Putra]]>;
<![CDATA[Agis Andriani]]>
<![CDATA[ J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 8: Januari 2022 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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<![CDATA[The Enforcement of Restrictions on Emergency Community Activities (PPKM ) implemented by the government in an effort to overcome the Covid-19 Pandemic has a direct impact on various orders of community life, especially causing a family food security crisis. This is also felt by most of the residents of Anaka Village, Urug Village, Kawalu District, Tasikmalaya City. Kawalu District is the area with the largest cassava production capacity in Tasikmalaya City. Kampung Anaka is one of the centers for cassava production. So far, cassava is only used by selling it directly as a commodity or some of it is consumed in the traditional way, namely steamed or fried. This community service program (PPM) aims to provide knowledge to housewives about entrepreneurship for family economic resilience through the frozen food business. In addition, workshops on making cassava chicken nuggets are also provided. The output of this PPM activity is the formation of a productive economic business group (KUEP) called "WARNA" (Wanoja Rancage Anaka), or Anaka Creative Woman, and also the "KASIMA" as the brand of Chicken Cassava Nugget Products]]>
<![CDATA[Factors influencing consumer attitudes towards web series content marketing ]]>
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Yeshika Alversia]]>;
<![CDATA[Mira Rahmawati]]>
<![CDATA[ Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan ]]>
Publisher : <![CDATA[Departement Of Accounting, Indonesian Cooperative Institute, Indonesia ]]>
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DOI: 10.32670/fairvalue.v4iSpesial Issue 5.2124
<![CDATA[Content marketing is growing and nowadays many companies and brands create short movies/series as their content marketing strategies and this practice is becoming a trend. Unfortunately, there’s a lack of research on short movies/series as a content marketing tool since it is a new trend, previous research for a product/brand in a movie is research on product placement. Thus to fill in the research gap, the present study examines the factors influencing consumer attitudes towards the short movie/series created by a company to shed the light on short movies/series as content marketing. The population in this study is comprised of social media users who have watched short movies/series created by a brand as an ad. 225 respondents were selected using a non-probability sampling and main data were collected through a self-administered online questionnaire which was distributed for Indonesian social media users. Structural equation modeling has been used to analyze the data. The results indicate that narrative enjoyment and attitudes toward the actor positively affect attitudes toward the short movie/series. Persuasion awareness negatively influences attitudes toward the short movie/series and attitudes toward the brand. Attitudes toward the short movie/series positively affect attitudes toward the brand. These findings are expected to contribute to content marketing literature and are useful to managers, marketers, and business people utilizing online media.]]>
<![CDATA[Increasing Student’s Learning Motivation and Learning Outcomes through the Application of Participant Centered Learning (PCL) Cards ]]>
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Sri Hardianti Sartika]]>;
<![CDATA[Iis Surgawati]]>
<![CDATA[ Cakrawala: Jurnal Pendidikan Vol 16 No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Pancasakti Tegal ]]>
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DOI: 10.24905/cakrawala.v16i2.340
<![CDATA[The Covid-19 pandemic has had significant effects in many aspects, including the world of education. The changes require an adaptation to learning methods used increasing students learning motivation. In higher education, learning methods that are student centered and lecturers only serve to give instructions. Participant-centered learning (PCL) is a learning method that is suitable for use in higher education because collage students are considered participants not just students. The purpose of this research was to analyze the impact of implementing PCL in increasing motivation and learning outcomes. This research was conducted at the Management Study Program, Faculty of Economics, Siliwangi University with 94 collage students. The data sources used were the results of the pre-test and post-test using the Kahoot! learning platform and questionnaire data using the Materials Motivation Scale (IMMS), from the control and experimental groups. In the experimental class, learning was carried out using the PCL method, while in the control class, learning was carried out conventionally or teacher-centered learning (TCL). The results of the evaluation showed that the PCL class had an average score of 47% higher than the TCL, and students' learning motivation in PCL class is also about 40% higher than students in TCL class. So it can be concluded that there is a significant increase in terms of material understanding and student learning motivation with PCL method. The learning method of PCL can be adopted to be applied in learning in higher education.]]>
<![CDATA[New Normal Attribute Destination Image as Strategy for Tourism Recovery After COVID-19 ]]>
<![CDATA[Nuryanti Taufik]]>;
<![CDATA[Allicia Deana Santosa]]>
<![CDATA[ Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 2 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jithor.v5i2.45073
<![CDATA[A b s t r a c tThe purpose of this research is to analyze changing behavior of tourists as an effect of the COVID-19 pandemic. One of the changes in tourist behavior during the COVID-19 pandemic is how tourists perceive the image of a tourist destination they visit during the pandemic. This study will explore more deeply changes in tourist perceptions of the new normal attribute destination image by adding a health protocol implementation dimension as a new dimension in measuring attribute destination image. The survey was conducted on 163 tourists who had already made tourist visits in new normal conditions. To determine the dimensions and measurements of the attribute destination image in new normal conditions, this research data analysis technique uses Confirmatory Factor Analysis (CFA). The results of the study found that the health protocol implementation dimension was able to be part of the measurement of the new normal attribute destination image. Based on the results of this study, every tourist destination needs to consider health protocol implementation so that it can begin to adapt to changing tourist behavior as a result of the impact of the COVID-19 pandemic.A b s t r a kTujuan dari penelitian ini adalah untuk menganalisis perubahan perilaku wisatawan sebagai dampak dari pandemi COVID-19. Salah satu perubahan perilaku wisatawan selama pandemi COVID-19 adalah bagaimana wisatawan memandang citra destinasi wisata yang mereka kunjungi selama pandemi. Penelitian ini akan menggali lebih dalam tentang perubahan persepsi wisatawan terhadap citra destinasi atribut new normal dengan menambahkan dimensi implementasi protokol kesehatan sebagai dimensi baru dalam pengukuran citra atribut destinasi. Survei dilakukan terhadap 163 wisatawan yang sudah melakukan kunjungan wisata dalam kondisi normal baru. Untuk mengetahui dimensi dan pengukuran atribut citra tujuan pada kondisi new normal, teknik analisis data penelitian ini menggunakan Confirmatory Factor Analysis (CFA). Hasil penelitian menemukan bahwa dimensi implementasi protokol kesehatan mampu menjadi bagian dari pengukuran citra tujuan atribut new normal. Berdasarkan hasil penelitian ini, setiap destinasi wisata perlu memperhatikan penerapan protokol kesehatan agar dapat mulai beradaptasi dengan perubahan perilaku wisatawan akibat dampak pandemi COVID-19.]]>
