Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen
edwin agung pratomo
Faculty of Economic Management, Institut Pertanian Bogor
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CUSTOMER SEGMENTATION ANALYSIS BASED ON THE CUSTOMER LIFETIME VALUE METHOD edwin agung pratomo; Mukhamad Najib; Heti Mulyati
Jurnal Aplikasi Manajemen Vol 17, No 3 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.04

Abstract

Companies need to understand the customers’ data better in all aspects. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities tocustomers became very important for customer-company engagement. Companies need a database of customer that contains customer information in detail, one of which is data about the potential value of each customer.Customer Lifetime Value (CLV) measures the potential value of each customer from the perspective of a service or product provider.This study aims to analyze Customer Lifetime Value (CLV) of the customer and clustering it into customer segmentation using the K-means cluster method.The results showed the highest average CLV value with is Rp 19,170,991,- and the lowest average value is -Rp 112,566,-. The customer clustering produced in this study isfour segmentswith the majority of customers at cluster 3 segment low with 51 unit population.
Co-Authors Heti Mulyati Mukhamad Najib