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All Journal Buletin Peternakan SOCA: Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA Forum Penelitian Agro Ekonomi Habitat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture Jurnal Aplikasi Teknologi Pangan Jurnal Aplikasi Teknologi Pangan Jambura Agribusiness Journal Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto Jurnal Litbang Provinsi Jawa Tengah MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Suryani Nurfadillah
Agribisnis, Fakultas Peternakan Dan Pertanian, Universitas Diponegoro, Semarang
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Public Health Social Sciences Veterinary Other

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Journal : Caraka Tani: Journal of Sustainable Agriculture

 1 
Production and Marketing System of Kampong Chicken in Batang Regency, Central Java, Indonesia Agus Setiadi; Siswanto Imam Santoso; Suryani Nurfadillah; Kadhung Prayoga; Enggar Prasetyo
Caraka Tani: Journal of Sustainable Agriculture Vol 35, No 2 (2020): October
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/carakatani.v35i2.40907

Abstract

Kampong chicken is an indigenous chicken that gains popularity among consumers andit has good potentialsas a livestock commodity. But, the problem is most kampong chicken were kept in free range system without any standard of the rearing procedure and time. The farmers will sell their chickens by market’s requests. The study aims to determine the agribusiness production and marketing sub-system of kampong chickens. A hundred kampong chicken farmers from 9 sub-districts in Batang Regency were interviewed. Respondents were chosen by simple random sampling. Each farmer owned 4-120 kampong chickens with average number of 6.76 heads per farm. The poultry production sub-system consisted of six constituent variables, namely administration/bookkeeping, location, maintenance technology, maintenance system, business continuity and sanitation. Each constituent variable produced score of 1.44; 1.75; 1.68; 2.77; 1.55 and 2.03 respectively with the average value of 1.87. These results indicated that the applications of agribusiness production sub-systems were in the moderate category. The assessment of the marketing sub-system application included five variables namely marketing scale, marketing objectives, marketing technology, market information and pricing with the following scores 1.52, 1.76, 1.41, 1.85 and 1.18 respectively; or have an average value of 1.54. This result showed that the marketing sub-system has a moderate category. Improving the production system which consisted of the bookkeeping record, increase the number of rearing scale and sanitation process would improve farm productivity. Increasing marketing systems such as the application of electronic marketing would improve market efficiency. The results showed that the improvement of production and marketing agribusiness sub-systems are needed in order to increase farmers’ income.
Co-Authors Adietya Muhammad Riezky Adietya Muhammad Riezky Agus Setiadi Aldonny Nurdiansyah Berlian Syahrial Firdaus Al Farizqie Bilqis Sholihah Destisya Firsty Bianridha Edjeng Suprijatna Edy Prasetyo Ekowati, Titik Enggar Prasetyo Febriana Febriana Hendi Nursodik Hendi Nursodik Heni Risqiati Huurin 'iin Ichma Butar Butar Joko Mariyono Kadhung Prayoga Kustopo Budiraharjo Limbang Kustiawan Nuswantara Lisa Aprilianingsih Manna Saragih Manna Saragih Migie Handayani Mukson Mukson Roessali, Wiludjeng Sinta Mutia Sari Siswanto Imam Santoso Siti Susanti Siwi Gayatri Teysar Adi Sarjana Tina Pandu Winata Wiludjeng Roessali