Garuda - Garba Rujukan Digital

KUALITAS PELAYANAN PETUGAS TOURIST INFORMATION DI DAYA TARIK WISATA BUDAYA MUSEUM GEDONG ARCA KABUPATEN GIANYAR Evi Wijayanti, Ni Putu
JURNAL KEPARIWISATAAN Vol 17 No 3 (2018): Jurnal Kepariwisataan (edisi spesial)
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini dilakukan di daya tarik wisata budaya Museum Gedong Arca kabupaten Gianyar. Pen-gambilan sampel menggunakan rumus Slovin yang menghasilkan 100 responden dengan permasalahan yang diangkat dalam penelitian ini adalah kualitas pelayanan petugas tourist information di daya tarik wisata budaya Museum Gedong Arca yang bertujuan untuk dapat dijadikan sebagai bahan referensi tentang kualitas pelayanan guna untuk meningkatkan jumlah kunjungan wisatawan baik mancanegara maupun domestik ke Museum Gedong Arca Gianyar.Karyawan atau petugas tourist information di daya tarik wisata Museum Gedong Arca sangat berperan penting dalam kepuasaan wisatawan yang berkunjung, dimana muculnya berbagai persepsi dan penilaian wisatawan terhadap kualitas pelayanan petugas informasi di Museum Gedong Arca, yang perlu dikaji secara mendalam dan dengan menyebar-kan kuesioner kepada wisatawan mancanegara dan domestik yang berkunjung, sehingga memperoleh penilaian wisatawan terhadap kualitas pelayanan petugas tourist information. Penelitian ini menggu-nakan lima dimensi kualitas pelayanan yaitu: bukti fisik (tangible), keandalan (reliability), daya tang-gap (responsiveness), jaminan (assurance), empati (emphaty) dengan hasil kualitas pelayanan petugas tourist information pada daya tarik wisata budaya Museum Gedong Arca adalah baik dengan indeks kepuasan responden sebesar 4.05.

KUALITAS PELAYANAN PETUGAS TOURIST INFORMATION DI DAYA TARIK WISATA BUDAYA MUSEUM GEDONG ARCA KABUPATEN GIANYAR Evi Wijayanti, Ni Putu
JURNAL KEPARIWISATAAN Vol 17 No 3 (2018): Jurnal Kepariwisataan (edisi spesial)
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini dilakukan di daya tarik wisata budaya Museum Gedong Arca kabupaten Gianyar. Pengambilan sampel menggunakan rumus Slovin yang menghasilkan 100 responden dengan permasalahan yang diangkat dalam penelitian ini adalah kualitas pelayanan petugas tourist information di daya tarik wisata budaya Museum Gedong Arca yang bertujuan untuk dapat dijadikan sebagai bahan referensi tentang kualitas pelayanan guna untuk meningkatkan jumlah kunjungan wisatawan baik mancanegara maupun domestik ke Museum Gedong Arca Gianyar.Karyawan atau petugas tourist information di daya tarik wisata Museum Gedong Arca sangat berperan penting dalam kepuasaan wisatawan yang berkunjung, dimana muculnya berbagai persepsi dan penilaian wisatawan terhadap kualitas pelayanan petugas informasi di Museum Gedong Arca, yang perlu dikaji secara mendalam dan dengan menyebarkan kuesioner kepada wisatawan mancanegara dan domestik yang berkunjung, sehingga memperoleh penilaian wisatawan terhadap kualitas pelayanan petugas tourist information. Penelitian ini menggunakan lima dimensi kualitas pelayanan yaitu: bukti fisik (tangible), keandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), empati (emphaty) dengan hasil kualitas pelayanan petugas tourist information pada daya tarik wisata budaya Museum Gedong Arca adalah baik dengan indeks kepuasan responden sebesar 4.05.

Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar) Ni Putu Candra Cristina; Putu Gde Arie Yudhistira; Ni Putu Evi Wijayanti
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.128

This study aimed to determine how the implementation of integrated marketing communications at PT Citilink Indonesia Denpasar Branch Office as a low-cost airline in the new normal era. The research method used in this study is a qualitative descriptive method with data collection methods through observation, interviews, and documentation. The results of this study are based on five dimensions of integrated marketing communication, showing that 1) advertisements at the PT Citilink Denpasar Branch Office use the company's digital on-channels such as Instagram, Facebook, Twitter, and Youtube; 2) The company's direct & digital marketing is done through the website, mobile app & call center; 3) Sales promotions are channeled through social media and websites that offer promotions for free rapid tests, snacks & drinks, internet quota, round-trip tickets, and discounted stays; 4) Public relations is carried out through online media relations by providing positive news that helps maintain the company's brand image. 5) Personal Selling at the PT Citilink Indonesia Denpasar Branch Office is done through ticket sales counters at Ngurah Rai Airport. Keywords: Customer Loyalty, Brand Image, Brand Trust

PERSPEKTIF WISATAWAN DOMESTIK TERHADAP KUALITAS PELAYANAN WISATA ARUNG JERAM DI SUNGAI AYUNG, BALI Ni Putu Evi Wijayanti; I Nyoman Darma Putra; Ni Made Eka Mahadewi
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p05

Penelitian ini bertujuan untuk mengetahui perspektif wisatawan domestik terhadap kualitas pelayanan wisata arung jeram di Sungai Ayung, Bali, dan pengaruhnya terhadap tingkat kepuasan wisatawan. Variabel yang diukur dalam penelitian ini terdiri dari 23 indikator dari aspek pelayanan yang merupakan bagaian dari lima dimensi yaitu: bukti fisik (tangible), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), empati (empathy). Metode analisis data yang digunakan untuk mengetahui tingkat kepuasan wisatawan domestik dalam penelitian ini adalah Importance Performan Analysis (IPA) yang digambarkan dengan diagram kartesius. Hasil penelitian ini menggambarkan bahwa dari 23 indikator aspek pelayanan yang diuji ada 15 aspek pelayanan yang belum memenuhi harapan wisatawan atau wisatawan belum merasa puas dan 8 aspek pelayanan yang sudah memberikan nilai kepuasan bagi wisatawan domestik. Indikator yang belum memberikan nilai kepuasan perlu diberikan perhatian dan penanganan dari semua pihak berupa upaya-upaya yang perlu dilakukan untuk meningkatkan kualitas pelayanan sehingga kepuasan dapat tercapai.

Persepsi Wisatawan Eropa Terhadap Paket Wisata Pedesaan (Rural Activity) Pada D’karang Homestay, Bali Ni Putu Evi Wijayanti
JURNAL BISNIS HOSPITALITI Vol 9 No 1 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i1.498

Rural tourism is one tour package that is highly desirable for foreign tourists, especially European tourists. Rural tourism has an important role and provides many benefits in the tourism sector for rural communities. When tourists travel to rural areas, they indirectly help local communities in developing rural areas and living standards. Furthermore, homestay is one of the criteria for a tourist village. Homestay is a product of the tourism industry where tourists can meet directly with local residents. Tourists who stay at the homestay and given an offer of rural tour packages, can be an opportunity for the community to attract tourists to stay longer by enjoying a variety of natural and cultural activities in the tourist village. This study aimed to determine the perceptions of European tourists on rural tour packages at D’Karang Homestay. The benefit of this research is to add references in tourism studies especially about the perceptions of European tourists on rural tourism packages. The research methods used were observation, interview, questionnaire and documentation. This research revealed European tourist perceptions of the rural tour packages offered by D’Karang Homestay but there are still shortcomings that need to be corrected.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA MOBILE APPLICATION TIKET.COM PADA WISATAWAN DOMESTIK DI BALI Ni Putu Evi Wijayanti
JURNAL KEPARIWISATAAN Vol 19 No 2 (2020): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v19i2.428

Service quality is one of the important factors in customer satisfaction. This study explains how much influence the quality of services provided by Tiket.com through the mobile application means. The indicators used to measure the quality of this service use the theory of E-Servqual which includes efficiency, compliance, system availability, and privacy. This indicator is used to see how much influence the quality of service on the Tiket.com mobile application has on user customer satisfaction for domestic tourists in Bali. In addition to the E-Servqual theory, this study uses the S-R (Stimulus and Response) theory. This study uses an explanatory quantitative research method with data collection techniques, namely the distribution of questionnaires to 100 respondents of domestic tourists in Bali, with an accidental sampling technique, namely choosing anyone who happens to be found as a sample. And the data analysis technique in this study used a simple linear regression analysis technique. The results of this study indicate that the contribution of the service quality variable (x) to customer satisfaction (y) is 82.4%. While the remaining 17.6% is influenced by other variables not included in this study.

Pelatihan Perencanaan & Penyelenggaraan Festival Budaya bagi Masyarakat di Desa Wisata Sayan, Bali Putu Surya Laksana Rahjasa; Made Darmiati; Ni Putu Evi Wijayanti; Putu Ayu Aryasih
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 2 (2022): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i2.831

In order to restore the tourism sector in Sayan village, the local government coordinates with the community and other stakeholders at the village level, by carrying out activities/ programs that support tourism such as: village object development, building supporting facilities, fostering/providing counseling and training to the community and organize events, to restore the level of tourist visits to the Sayan village. The closest activity that is planned to be held by the Sayan tourist village to increase the level of tourist visits to its tourist village is the holding of a cultural festival event. Seeing the need for developing the quality of human resources needed by the Sayan tourism village in planning and packaging the cultural festival event that will soon be held, it is deemed necessary to carry out training with a focus on planning and packaging festival events for the Sayan village community which is carried out by the D4 Travel Business Management Study Program, Bali Tourism Polytechnic as a form of community service. The result of this training is a change in the understanding of the trainees in preparation for designing and organizing cultural festivals in the Sayan tourist village.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search