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All Journal JURNAL KEPARIWISATAAN Tourism Reserch Journal Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Made Darmiati
Program Studi Manajemen Bisnis Perjalanan, Politeknik Pariwisata Bali
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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PERSEPSI WISATAWAN TERHADAP STRATEGI BAURAN PEMASARAN KERTHA GOSA SEBAGAI DESTINASI Darmiati, Made
JURNAL KEPARIWISATAAN Vol 16 No 1 (2017): Kepariwisataan-Maret
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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Abstract

The average value of promotion strategy consists of advertising, personal selling, public relations and sales promotion was 3.95, well. Promotional activities on personal selling points scored 4.22, very good. Promotional activities on public relations points scored 4.07, either. Promotional activities at points of sales promotion get a grade 4, good. One of four elements of the promotional mix are valued less than the maximum that is advertising. Although overall the advertising element gets the value of 3.45 included in either category (B) but the elements of advertising at the point of advertising on television get a score of 3.03, and advertising through the installation of billboards and banners convenient place to get a score of 3.15 is the score lowest on advertising element.
PERSEPSI WISATAWAN TERHADAP STRATEGI BAURAN PEMASARAN KERTHA GOSA SEBAGAI DESTINASI Darmiati, Made
JURNAL KEPARIWISATAAN Vol 16 No 1 (2017): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

This study analyzes the perception of tourists to the promotion mix that has been done by Klungkung Regional Tourism Office for the development of cultural attractions Kertha Gosa. The respondents consisted of 100 tourists who come to visit Kertha Gosa. Promotional mix includes advertising, personal selling, public relations, and sales promotion. The average value of promotion strategy consists of advertising, personal selling, public relations, and sales promotion was 3.95, well. Promotional activities on personal selling points scored 4.22, very good. Promotional activities on public relations points scored 4.07, either. Promotional activities at points of sales promotion get a grade 4, good. One of four elements of the promotional mix is valued less than the maximum that is advertising. Although overall the advertising element gets the value of 3.45 included in either category (B) the elements of advertising at the point of advertising on television get a score of 3.03, and advertising through the installation of billboards and banners convenient place to get a score of 3.15 is the score lowest on advertising element.
Do Facilities Affect Tourists’ Satisfaction at Natural Tourist Attraction? A Case at Tegenungan Waterfall in Bali Gede Muna Satya Febriyana; I G.N. Agung Suprastayasa; Made Darmiati
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.94

Abstract

Research on tourist satisfaction has been a topic of interest for many academicians. This study aimed to examine the effect of tourist facilities on tourist satisfaction at the natural attractions of Tegenungan waterfall, Bali. The sampling method used was accidental sampling with 100 samples collected in 5 days. Analysis of the data used is descriptive analysis and simple linear regression analysis. The results of the study indicate that the tourist facility variable has a significant effect on tourist satisfaction. T test results show that the tourist facilities (X) significantly affect tourist satisfaction (Y) at the natural attractions of Tegenungan waterfall, Bali. It is expected that the quality of existing tourist facilities can be improved so that it can have a positive impact on the satisfaction of tourists visiting the waterfall. Keywords: tourist facilities, tourist satisfaction, natural tourist attraction,
PERSEPSI WISATAWAN TERHADAP STRATEGI BAURAN PEMASARAN KERTHA GOSA SEBAGAI DESTINASI Made Darmiati
JURNAL KEPARIWISATAAN Vol 16 No 1 (2017): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v16i1.83

Abstract

This study analyzes the perception of tourists to the promotion mix that has been done by Klungkung Regional Tourism Office for the development of cultural attractions Kertha Gosa. The respondents consisted of 100 tourists who come to visit Kertha Gosa. Promotional mix includes advertising, personal selling, public relations, and sales promotion. The average value of promotion strategy consists of advertising, personal selling, public relations, and sales promotion was 3.95, well. Promotional activities on personal selling points scored 4.22, very good. Promotional activities on public relations points scored 4.07, either. Promotional activities at points of sales promotion get a grade 4, good. One of four elements of the promotional mix is valued less than the maximum that is advertising. Although overall the advertising element gets the value of 3.45 included in either category (B) the elements of advertising at the point of advertising on television get a score of 3.03, and advertising through the installation of billboards and banners convenient place to get a score of 3.15 is the score lowest on advertising element.
PENGARUH SENI PERTUNJUKAN TERHADAP TINGKAT KUNJUNGAN DI DAYA TARIK WISATA BUDAYA TAMAN NUSA GIANYAR - BALI Made Darmiati
JURNAL KEPARIWISATAAN Vol 19 No 2 (2020): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v19i2.424

Abstract

This study aims to determine the influence of performing arts to the level of tourist visits in the Park Nusa Gianyar Bali. The results showed (1) that there was a real positive effect between Barong dance performances (X1) individually to visit in Taman Nusa (Y). (2) that there is a real positive influence between the performing arts of Angklung instrument (X2) individually to visit in Taman Nusa (Y). (3) that there is a real positive influence between dance performances of the archipelago (X3) individually to visit in Taman Nusa (Y). Can be concluded that the performing arts as a tourism product of PT. Taman Nusa, has a strong or very significant influence on the level of tourist visits to Taman Nusa. So that PT. Taman Nusa to be able to develop new innovations relating to the performing arts as a great potential in tourism products owned.
Pelatihan Perencanaan & Penyelenggaraan Festival Budaya bagi Masyarakat di Desa Wisata Sayan, Bali Putu Surya Laksana Rahjasa; Made Darmiati; Ni Putu Evi Wijayanti; Putu Ayu Aryasih
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 2 (2022): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i2.831

Abstract

In order to restore the tourism sector in Sayan village, the local government coordinates with the community and other stakeholders at the village level, by carrying out activities/ programs that support tourism such as: village object development, building supporting facilities, fostering/providing counseling and training to the community and organize events, to restore the level of tourist visits to the Sayan village. The closest activity that is planned to be held by the Sayan tourist village to increase the level of tourist visits to its tourist village is the holding of a cultural festival event. Seeing the need for developing the quality of human resources needed by the Sayan tourism village in planning and packaging the cultural festival event that will soon be held, it is deemed necessary to carry out training with a focus on planning and packaging festival events for the Sayan village community which is carried out by the D4 Travel Business Management Study Program, Bali Tourism Polytechnic as a form of community service. The result of this training is a change in the understanding of the trainees in preparation for designing and organizing cultural festivals in the Sayan tourist village.
Co-Authors Gede Muna Satya Febriyana I G.N. Agung Suprastayasa Ni Putu Evi Wijayanti Putu Ayu Aryasih Putu Surya Laksana Rahjasa