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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Bisnis Eka Prasetya Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya

Sri Rezeki

Universitas Negeri Medan

Author-ID : 3277518

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG TEMPAT WISATA HAIROS WATERPARK MEDAN Apriandi Sembiring; Sri Rezeki
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9575

This research aims to determine the effect of Service Quality and Customer Value at the Visitor Satisfaction at Hairos Waterpark Medan. Based on the results of pre-study to do an interview to Manager Hairos Waterpark Medan, the population in this study is that consumers who visit with the average number of 3,468 per month. Accindental sampling using sampling with a sample of 97 people visitors .The test used is the test data quality and classical assumption. The hypothesis test uses multiple linear regression analysis, f test and t test. Validity of test results obtained t> t table for each item reliability test questions and questionnaires obtained a Cronbach alpha of each variable is 0.792 for the variable X1, 0.698 for X2 and 0.605 for the variable Y. This value is greater than the level that is significantly rtabel 0.361. The data analysis of each variable regression equation Y = 9.618 + 0.256 X1 + 0.216 X2 + e. Retrieved R2 of 0.234, which means the X1 and X2 explain the effect on variable Y by 23.4% while the remaining 76.6% is explained variables outside the company. The resulting partial test each independent variables affect the dependent variable with research significance less than 0.05, and the results of the test-simultaneous calculation of 14.369 with Ftable 3.09 which means Fresult> F table with a level of significant (α) 0,000 <0, 05, which means that the hypothesis is accepted that the quality of service and customer value together significant effect on visitor satisfaction hairos waterpark attractions terrain. Keyword : Service Quality, Customer Value, Visitor Satisfaction

Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya) Sri Rezeki; Desma Erica Maryati M; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN Sri Rezeki; Desma Erica Maryati Manik; Ihdina Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

Analysis of the Effect of Promotion and Brand Image on Customer Purchase Decisions Muhammad Ali Akbar; Sri Rezeki; Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Promotion on customer Purchasing Decisions Roman ceramic brand in CV. Kharisma Jaya, determine the effect of Brand Image on customer Purchasing Decisions of Roman ceramic brand in CV. Kharisma Jaya, determine the effect of Promotion and Brand Image on customer Purchasing Decisions Roman ceramic brand at CV. Kharisma Jaya. The population in this study is the customer at CV. Kharisma Jaya as many as 68 respondents. The results showed that Promotion and Brand Image partially have a positive and significant effect on customer purchasing decisions of Roman brand ceramic in CV. Kharisma Jaya. The results showed that simultaneously Promotion and Brand Image have positive and significant effect on customer Purchasing Decision of Roman brand ceramic in CV. Kharisma Jaya. The results of this study are supported by the value of R square (R2) which means that Promotion and Brand Image have an effect on Purchasing Decisions. While the rest is effected by other factors originating from outside this research model such as price and perception.

ANALISIS PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PENGETAHUAN TEKNOLOGI, KEPERCAYAAN TERHADAP PERILAKU PENGGUNA MOBILE BANKING DENGAN MEDIASI ANIMO TRANSAKSI Nicholas Nicholas; Hommy Dorthy Ellyany Sinaga; Sri Rezeki
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 3 (2023): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i3.24836

This study aims to determine the effect of Ease of Use, Technology Knowledge, and Trust either partially or simultaneously on Transaction Interest, to determine the effect of Transaction Interest on User Behavior, and to determine the effect of Interest Transaction on mediate the effect each X variable to Y.This research uses descriptive and quantitative methods and data sources in the form of primary and secondary data. The population in the research were all customers in 2022. A total sample was 95 customers with a tolerable error rate of 10%. The sampling technique with nonprobability sampling uses the type of insidental sampling. Data were analyzed using the multiple linear regression analysis method which resulted in the Equation of Interest Transaction = -12.718 + 0.241easy of use + 0.483technology knowledge + 0.755trust and User Behavior = 8,599+ 0,426 transaction interest. The results showed that the Ease of Use partially had a positive and significant effect on the Transaction Interest. Technology Knowledge partially had a positive and significant effect on the Transaction Interest. Trust has a positive and significant effect on the Transaction Interest. Transaction Interest had a positive and significant effect on the User Behavior. Based on the results of simultaneous hypothesis testing, it is known that the results of the F test show that the Ease of Use, Technology Knowledge, and Trust variables simultaneously affect the Transaction Interest. Sobel test results show that Transaction Interest had not mediate effect of all free variables on User Behavior variable. The amount of adjusted R Square on first equation is 0.550 or 55%, which means that the Ease of Use, Technology Knowledge, and Trust affect the Interest Transaction by 55% and the amount of adjusted R Square on second equation is 0,307 or 30,7% which means that Transaction Interest affect the User Behavior by 30,7%.

The Influence of Promotions and Consumer Satisfaction on Purchasing Decisions at PT Papparich Sun Plaza Medan Sri Rezeki; Agus Rahmadsyah
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.186

This study discusses the promotion and customer satisfaction of purchasing decisions at PT Papparich Sun Plaza Medan. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. The population in this study supports 51,016 consumers and the sample in this study supports 100 consumers. Data analysis using multiple linear regression analysis methods. The analysis results provide an equation. Research Results Promotional Research and Customer Satisfaction of Purchasing Decisions at PT. Papparich Sun Plaza Medan. Rating with multiple regression analysis namely Purchasing Decision = 18,480 + 0,228 Promotion + 0,279 Consumer Satisfaction + e. The results of testing the Promotion and Customer Satisfaction hypothesis regarding the positive and significant of the Purchasing Decision at PT Papparich Sun Plaza Medan. The magnitude of the coefficient of determination is 0.414 means that the Promotion Strategy and Consumer Satisfaction can explain the Purchasing Decision at PT Papparich Sun Plaza Medan by 41.4% and the remaining 58.6% is supported by other variables outside of this study such as service quality, price, and product .

WOMEN EMPOWERING THROUGH DECOUPAGE Hommy Dorthy Ellyany Sinaga; Petrus Loo; Dedy Lazuardi; Sri Rezeki
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 1 (2024): April 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i1.2049

Abstract: The community service activity "Women Empowering Through Decoupage," conducted in continuation of the Memorandum of Understanding with Sultan Azlan Shah Malaysia Polytechnic, was organized by several lecturers at Sekolah Tinggi Ilmu Ekonomi Eka Prasetya from October 2nd to October 5th, 2023. The target participants were Puspanita (Wives of Lecturers/Employees) of Sultan Azlan Shah Malaysia Polytechnic. The activity focused on training participants in decorating pandan clutch using decoupage techniques. This collaboration between lecturers at Eka Prasetya College of Economics and Sultan Azlan Shah Malaysia Polytechnic lecturers aimed to empower Puspanita by imparting new knowledge and skills. The production outcomes potentially hold economic value. The activity garnered a highly positive response from all participants. Keywords: decoupage; pandan clutch; puspanita; sultan azlan shah malaysia polytechnic; women empowering, Abstrak: Kegiatan Pengabdian Kepada Masyarakat Women Empowering Through Decoupage dilakukan sehubungan dengan kelanjutan dari MoU dengan Politeknik Sultan Azlan Shah Malaysia. Kegiatan ini dilaksanakan oleh beberapa Dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dan berlangsung pada 2-5 Oktober 2023, dengan sasaran peserta adalah Puspanita (Istri dari Dosen/Pegawai) Politeknik Sultan Azlan Shah Malaysia. Aktivitas yang dilakukan adalah dengan memberikan pelatihan pembuatan menghias tas pandan dengan menggunakan Teknik decoupage. Pengabdian kepada Masyarakat ini merupakan kolaborasi dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dengan dukungan Dosen dari Politeknik Sultan Azlan Shah Malaysia. Dari kegiatan ini, para Puspanita mendapatkan pengetahuan dan ketrampilan yang baru. Hasil produksi dapat menjadi peluang bernilai ekonomis. Kegiatan ini mendapat respon yang sangat positif dari seluruh peserta. Kata kunci: decoupage; cluth pandan; pemberdayaan perempuan; politeknik sultan azlan shah; puspanita

ANALYSIS OF THE USE OF E-COMMERCE AND ITS IMPACT ON CONSUMER SATISFACTION AT MAWAR BAKERY AND CAKE SHOP, KATAMSO MEDAN BRANCH angelin puspitasari; Sri Rezeki; Muammar Rinaldi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.90

Mawar Bakery and Cake Shop Medan is a company that operates in the field of food sales with the main focus being bread and cakes. The products sold from this shop consist of sponge cake, plain bread & jam, various donuts, small breads, special cakes, various pies and pastries. The aim of this research is to determine the influence of e-commerce, digital payments and e-service quality on consumer satisfaction at the Mawar Bakery and Cake Shop Medan store. This type of research uses quantitative research, the data source in this research is a primary data source, the population in this research is all consumers who make purchases at Mawar Bakery and Cake Shop Medan, the number of which cannot be known and the sample in the research is 97 samples obtained using Lemeshow formula which is used to calculate samples in conditions where the population is unknown. Data collection techniques through questionnaires using Likert scale measurements.

Analysis of Customer Satisfaction Through Service Quality and Digital Payment in the Tourism Industry Steven Alfando; Sri Rezeki; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.105

This research is motivated by a decrease in customer satisfaction where it can be seen from the level of visitors every year has decreased due to the services provided to consumers being less than satisfactory and payments made can only use cash and debit/credit, resulting in a decrease in customer satisfaction which has an effect on the level of visitors without the hotel realizing it. The purpose of this study aims specifically to analyze Customer Satisfaction through Service Quality and Digital Payment in the Tourism Industry. The method used in this research is a quantitative method using primary data sources. Information will be analyzed by quantitative descriptive analysis obtained using a questionnaire instrument distributed to respondents and this research is measured using a Likert scale to obtain conclusions. The sampling technique used the Accidental Sampling technique. Then the data collected relating to the object is analyzed based on the respondents' responses obtained using the Slovin formula. Three hypotheses in this study were formulated and tested using multiple linear regression analysis. The results show that service quality and digital payment have a significant influence on customer satisfaction.

Utilization of Social Media Marketing and Word of Mouth and Their Impact Towards Increasing New Student Acceptance at The Karya Anugerah Education Foundation. agustina; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.128

This study aims to determine the use of Social Media Marketing and Word of Mouth to Increase Acceptance of New Students of Karya Anugerah Education Foundation. The research method used is quantitative research with survey methods that use questionnaires as research instruments to collect data. The population in this study is the number of students who register Karya Anugerah Education Foundation in 2023 with a population of 182 students, The sample in this study is 125 students. Multiple linear regression research tests are used as an analytical tool to find out how the influence between independent and dependent variables. The results of this study show that both partially and simultaneously the variables of Social Media Marketing and Word of Mouth have a significant effect on increasing the acceptance of new Karya Anugerah Education Foundation. Social Media Marketing and Word of Mouth variables were able to explain the variation that occurred in the Increase in Acceptance of New Students by 62.9%. This is due to the use of Social Media Marketing and Word of Mouth to increase the acceptance of new students.

Co-Authors Agus Rahmadsyah agustina angelin puspitasari Apriandi Sembiring Dedy Lazuardi Desma Erica Maryati Manik Gustina Hommy Dorthy Ellyany Sinaga Ihdina Gustina Ihdina Gustina Muammar Rinaldi Muhammad Ali Akbar Nicholas Nicholas Petrus Loo Putri Wahyuni Steven Alfando Tina Muhardika Handayani

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