Chandra Purnama
Universitas Padjajaran

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Russia Beyond Indonesia: Image Transforming Effort Through Public Diplomacy Chandra Purnama; Sasti Khoirunnisa; Anggia Utami Dewi; Dina Yulianti
Global Strategis Vol. 14 No. 1 (2020): Global Strategis
Publisher : Departemen Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Unair

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgs.14.1.2020.109-124

Abstract

Survei menunjukkan bahwa sekitar 40% citra Rusia di tengah publik Indonesia adalah citra negatif. Indonesia bahkan disebut sebagai negara dengan persepsi negatif tertinggi terhadap Rusia di kawasan Asia Tenggara. Artikel ini memaparkan upaya Rusia memperbaiki citranya di hadapan publik Indonesia melalui diplomasi publik dengan menggunakan media Russia Beyond. Penulis menggunakan konsep tiga dimensi diplomasi publik dari Mark Leonard sebagai alat analisis, yaitu news management, strategic communications, dan relationship building. Data yang digunakan dalam artikel ini didapatkan dari website dan media sosial Russia Beyond, wawancara dengan dua narasumber terkait, dan studi literatur. Penulis menyimpulkan bahwa diplomasi publik yang dilakukan oleh Rusia telah menggunakan tiga dimensi diplomasi publik dengan cukup baik namun perlu dilakukan penelitian lanjutan mengenai dampak upaya ini bagi perbaikan citra Rusia di Indonesia.Kata-kata kunci: diplomasi publik Rusia, Indonesia, Rusia, Russia Beyond Indonesia Survey shows that around 40% of Russia’s image in the public of Indonesia is relatively negative. Indonesia is referred to as a country with the highest negative perception of Russia in the Southeast Asia region. This article describes Russia’s effort to improve its image towards the public of Indonesia through public diplomacy by using Russia Beyond (RBTH Indonesia) as a media. The authors apply Leonard, Stead, dan Smewing’s (2002) three dimensions of public diplomacy as the tool of analysis, namely news management, strategic communications, and relationship building. The data was obtained from website and social media of Russia Beyond Indonesia, interviews with two related sources, and literature studies. The author concludes that public diplomacy carried out by Russia has used three dimensions of public diplomacy quite well, but further research needs to be done on the impact of these efforts in the improvement of Russia images in Indonesia.Keywords: Indonesia, public diplomacy of Russia, Russia, Russia Beyond Indonesia
Indonesian Foreign Policy in the Era of Susilo Bambang Yudhoyono (2004-2014) towards Myanmar in Supporting Democratization Windy Dermawan; Chandra Purnama; Emil Mahyudin
Jurnal Hubungan Internasional Vol. 11 No. 2 (2018): Jurnal Hubungan Internasional
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.622 KB) | DOI: 10.20473/jhi.v11i2.10500

Abstract

This research attempts to answer the question of why Indonesia supported democratization in Myanmar. In this research, researchers use the constructivism perspective to analyze Indonesia's foreign policy by exploring Indonesia's reasons for promoting democratization in Myanmar. This motivation becomes an interesting thing when Indonesia's reason is more of nonmaterial than material. This research uses qualitative methods by collecting data through interviews with a number of informants and documentation studies. Based on the results of data analysis, this research has found that Indonesia's foreign policy toward Myanmar in supporting democratization is based on consideration of domestic, regional and global ideas, values or norms. These norms and ideas are constructed so as to encourage the formation of an Indonesian identity which is the basis for the production and reproduction of Indonesia's interests in Myanmar in promoting democratization. Indonesia's desire to re-hold regional leadership, the restoration of its image as a democratic country, and a commitment to maintain world peace are part of the production and reproduction of discourses on Indonesia's interests which contribute to the formation of Indonesia's foreign policy towards Myanmar.