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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Manajemen dan Bisnis Indonesia Sebatik Matrik : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer APTIKOM Journal on Computer Science and Information Technologies (CSIT) Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Ekonomi Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Indonesian Journal of Advanced Social Works (DARMA) Jurnal Pengabdian Kepada Masyarakat Darma Saskara SENTRI : Jurnal Riset Ilmiah EJOIN : Jurnal Pengabdian Masyarakat
Sri Nawangsari
Universitas Gunadarma
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Journal : Indonesian Journal of Advanced Social Works (DARMA)

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Improving Community Values through Digital Marketing Knowledge for UMKM "Sari Markisa Manis" RT 01/RW 08, Mampang Village, Pancoran Mas District, Depok City Sri Nawangsari; Dyah Mieta Setyawati; Ditiya Himawati; Ade Rachmawati Nurfitri; Wardoyo
Indonesian Journal of Advanced Social Works Vol. 2 No. 2 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v2i2.4250

Abstract

Business man need increased knowledge and skills in marketing functions that can expand the market for passion fruit juice drink products from harvested "Marquisa Manis Mampang" UMKM actors in Mampang Village, Pancoran Mas District, Depok City. The method used in this activity is to use assistance, counseling and training to business actors "Marquisa Manis Mampang". Improving community values through digital marketing knowledge in marketing management functions is very important in expanding product marketing and maximizing the use of available business actor resources with the assistance of information and communication technology. This Community Service Activity (Abdimas) has inspired the birth of the process of implementing marketing management function activities by Partners, through social media in the form of Instagram and Whatsapp and the use of websites, namely YouTube with the help of using TIK devices, namely mobile phones for business actors "Markisa Manis Mampang" . The scope of product marketing as a result of Abdimas' activities has made the market for "Marquisa Manis Mampang" beverage products have expanded outside the city of Depok, such as Semarang, Medan and Batam. This market expansion has led to an increase in Partners' production capacity and has an impact on increasing the income of the families of business actors.
Co-Authors Ade Rachmawati Nurfitri Alda Octavia Lestari Anugriaty Indah Asmarany Bagus Nurcahyo Clara, Dhea Ajeng Diah Natalisa Dina Amalia Ditiya Himawati Ditya Himawati Dyah Mieta Setyawati Ekowati, Erik Eri Prasetyo Wibowo, Eri Prasetyo Harahap, Robby Kurniawan Harun Al Rasyid Joko Utomo Lasminiasih Nanda Ariyatanti Nina Herlina Nina Herlina Novia Ari Kusumawati Pramesti, Wahyu Ning Rehulina Apriyanti Retno Widiastuti Robby Kurniawan Harahap Toto Sugiarato Wahyu Ning Pramesti Wardoyo Wardoyo