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Online Driver Crisis In Dealing With Customers In Yogyakarta During Covid-19 Pandemic Kristina Andryani
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i2.20219

The pandemic situation in early 2020 was experienced by almost all regions in the world, including Indonesia. The pandemic has an extensive impact on the life of the country's economy, especially in terms of transportation or narrower transportation service for people, which is an online motorcycle application-based service with a smaller scope than other public transportation. The purpose of this paper is to see the crisis that occurs in drivers for services provided amid a pandemic situation like this with various binding rules related to the limitation of human movement from one place to another, which can even lead to crowds. The method used in searching for data was conducting in-depth interviews with several online motorcycle taxi drivers and group discussions to dig deeper into information, and the results obtained from this research were the best services that must be prioritized even though the rules and regulations during the PSBB period bind online motorcycle drivers. Several cases that went viral on social media related to orders that did not match could be addressed from the start by referring to the stages of crisis management, and by looking at the problems that occur, in the future, it is expected that the applicator can manage the problem into a well-patterned system.

STRATEGI KOMUNIKASI KRISIS SEBAGAI BENTUK PENGUATAN HUBUNGAN MAHASISWA DI UNIVERSITAS GADJAH MADA YOGYAKARTA Rosalia Nurdiarti; Kristina Andryani
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 10, No 3 (2021)
Publisher : Universitas Tribhuwana Tungga Dewi

The role of public relations of universities is required to be able to foster synergistic communication between educational institutions and the community. One of the dynamics experienced when students as stakeholders experience dissatisfaction over the policies delivered by the University so as to cause potential conflict even extending to the crisis. The case to be raised in this study is a demonstration conducted by students of Universitas Gadjah Mada Yogyakarta because of the single tuition fee that rose. The purpose of this research is to understand and map the crisis communication strategy carried out by UGM in order to strengthen relations with students. The method used is with a qualitative approach, by observing information systems and public aspirations on ugm website, and collecting data through semistructured interviews in the public relations and protocol sections. This research concept uses situational theory of the public that explains the perceptions, attitudes and behaviors of public communication. The result of this study is, student behavior tends to be actively involved in seeking information related to tuition increases. Second, students' perception of the situation is realizing that something is wrong in the policy, they have involvement in the issue of tuition increases and the form of their attitude to protests. Third, UGM as an institution opened access for students to express their aspirations and disappointments through demonstrations.Keywords : Demonstration; higher education public relations; Student; Crisis management; Single tuitionPeran Humas perguruan tinggi dituntut mampu menumbuhkan komunikasi yang sinergis antara lembaga pendidikan dan masyarakat. Salah satu dinamika yang dialami ketika mahasiswa sebagai stakeholder mengalami rasa tidak puas atas kebijakan yang disampaikan Univeritas sehingga menimbulkan potensi konflik bahkan meluas hingga krisis. Kasus yang hendak diangkat dalam penelitian ini adalah demonstrasi yang dilakukan mahasiswa Universitas Gadjah Mada Yogyakarta karena Uang Kuliah Tunggal yang naik. Tujuan dari penelitian ini untuk memahami dan memetakan strategi komunikasi krisis yang dilakukan oleh UGM dalam rangka untuk menguatkan kembali relasi dengan para mahasiswa. Metode yang digunakan adalah dengan pendekatan kualitatif, dengan melakukan observasi pada sistem informasi dan aspirasi publik di website UGM, serta mengumpulkan data-data melalui wawancara semiterstruktur pada bagian Humas dan protokol. Secara konsep penelitian ini menggunakan teori situational of the public yang menjelaskan terkait persepsi, sikap dan perilaku komunikasi publik. Hasil dari penelitian ini adalah, perilaku mahasiswa cenderung terlibat aktif mencari informasi terkait kenaikan uang kuliah. Kedua, persepsi mahasiswa terhadap situasi tersebut yaitu menyadari bahwa ada sesuatu yang salah dalam kebijakan, mereka memiliki keterlibatan dalam isu kenaikan uang kuliah dan bentuk sikap mereka melakukan aksi demontrasi. Ketiga, UGM sebagai institusi membuka akses pada mahasiswa untuk menyampaikan aspirasi dan kekecewaan mereka melalui aksi demo.Kata kunci : Demonstrasi; Humas pendidikan tinggi; Mahasiswa; Manajemen krisis; Uang kuliah tunggal

MAKNA DAN PESAN BERTATO (ANALISIS DESKRIPTIF KUALITATIF DALAM PANDANGAN PENGGUNA TATO DI STUDIO PRABOE JAZZ TATTOO YOGYAKARTA): makna dan pesan tatto Mochammad Assad Fadlyan; Kristina Andryani
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 1 No. 2 (2020)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

A tattoo is an art of body painting that used human body as a medium to expert himself or herself. Praboe Jazz Tattoo Studio is one of tattoo studios located in Yogyakarta concerned with art tattoos. This place has been around since 1998. This place can be considered as one of the promoters for art tattoos to be known and expanded in Yogyakarta. The researcher selects this place for conducting the data of the study. Four informants are obtained through in-‐‑depth observations and interviews. The result show that for most part of people, tattoos can represent the identity of their user. Also, symbols in tattoos for some extent can embody a certain message and meaning of each person who wear them. These message and meaning are generally formed from their interaction to surroundings that become a self concept. In this case, each person may have distinctive self concept.

Penerapan Integrated Marketing Communication (IMC) Berbasis Teknologi Media Online Untuk Meningkatkan Daya Saing Potensi Wisata Di Bukit Mojo Gumelem, Mangunan Yogyakarta Rani Dwi Lestari; Kristina Andryani; putri taqwa prasetyanin
Charity : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2019): Charity - Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v2i2.2195

Wisata Desa Wisata Bukit Mojo, Gumelem, Mangunan Yogyakarta Melalui Integrated Marketing Communication (IMC) Berbasis Teknologi Media Online Untuk Meningkatkan Daya Saing Potensi Wisata. Permasalahan yang dihadapi oleh mitra diantaranya yaitu; Pertama minimnya kader masyarakat yang sadar akan potensi wisata setempat dan kurangnya pengetahuan mengenai Integrated Marketing Communication atau komunikasi pemasaran terpadu dalam meningkatkan daya saing pemasaran wisata maupun produk kerajinan wilayah setempat, Kedua Kesenjangan teknologi informasi dalam pemasaran potensi wisata dan produk dengan jaringan pelaku industri maupun konsumen, Ketiga Kurangnya pengelolaan potensi desa wisata baik dari segi promosi maupun pemberdayaan masyarakat. Solusi dari permasalahan diatas adalah (1) Pengembangan strategi pemasaran terpadu, promosi dan marketing produk wisata di pasar domestik maupun mancanegara. (2) Terwujudnya manajemen pemasaran melalui strategi pemasaran yang tepat dengan memanfaatkan teknologi informasi dan komunikasi berbasis multimedia (3) Pengembangan dan pengelolaan potensi desa wisata serta pembentukan kader pengembang desa wisata. Program pengabdian ini dilaksanakan dalam 2 (dua) bentuk; pertama, transfer ilmu pengetahuan khususnya mengenai integrated marketing communication (IMC) serta komunikasi pemasaran berbasis media online. Kedua, transfer teknologi khususnya teknologi multimedia yang dapat mendukung kegiatan-kegiatan pemasaran berbasis multimedia seperti website. Pelaksanaan program ini dirancang dalam empat tahap kegiatan yaitu; (1) Tahap koordinasi dan persiapan (2) Tahap pelatihan (3) Tahap Penerapan Ipteks (4) Tahap Evaluasi & Pendampingan.

Online Media to Address Violence against Women during COVID-19 Pandemic Kristina Andryani; Felicciana Yayi Amanova; Rosalia Prismarini Nurdiarti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.1051

This research aims to identify obstacles and analyze the strategic solution taken by the Public Relations of Rifka Annisa’s Women Crisis Center in utilizing online media platforms to address violence against women during the Covid-19 Pandemic in Yogyakarta. This research uses the qualitative case study method through observation and in-depth interviews at the Public Relations division of Rifka Annisa. Crisis Management and New Media concepts are used to analyze strategies in addressing the problem. The research results reveal that the outbreak of the Covid-19 pandemic has triggered the rise of violence against women. Social restriction during the pandemic is an obstacle for Rifka Annisa in reaching the violence victims and the wider community. Rifka Annisa shifts their usual face-to-face counseling programs for violence victims to online counseling programs. Similarly, they use online media platforms to advocate for public awareness, where they selectively select the online media type that suits the character of the target audience.

Packaging Labeling and Marketing Strategy for Lek Dodo Goat Milk Products in Sambiroto Hamlet, Purwomartani Village, Yogyakarta Kristina Andryani; Astri Wulandari; Felicciana Yayi Amanova
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 2 No. 1 (2023): Januari 2023
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v2i1.87

Lek Dodo Goat Milk is a processed goat milk product with various flavors, such as strawberry, melon, grape, chocolate, and coffee. It is a family business product that began during the early days of the COVID-19 pandemic. So far, Lek Dodo Goat's Milk has attempted to package its product in an appealing manner, but its marketing strategy is still lacking because the product is not produced in large quantities or on a regular basis. Despite the fact that this product is considered segmented because not all consumers are accustomed to drinking goat milk, the Lek Dodo Goat Milk product has the potential and opportunity to be well received by consumers. Aside from production and human resources, there are other issues in the field of marketing. In this PKM, we provide solutions to problems by designing packaging labeling with a new concept that is expected to form a brand identity more quickly and synergize with the 5P marketing mix strategy, namely Product, Price, Process, Place, and People. This strategy is expected to help Lek Dodo Goat Milk satisfy customers in their target market, add value to their business, and become a differentiator from competitors in the future.

Advocacy of violence against women through the implementation of cyber public relations at the Rifka Annisa women's Crisis Center Felicciana Yayi Amanova; Kristina Andryani
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.7612

This research examines the implementation of Cyber Public Relations at the Rifka Annisa Women's Crisis Center (Rifka Annisa WCC) in advocating public awareness of violence against women. This study aims to identify the obstacles Rifka Annisa WCC faces in managing Cyber Public Relations activities, analyze how they address those obstacles, and examine the impact of Cyber Public Relations implementation on advocacy of violence against women.. This research employs a qualitative case study method through observation and in-depth interviews with Rifka Annisa WCC's media officer. The study objectives are presented using the concepts of Cyber Public Relations and Social Media. The study results found that the lack of human resources in managing social media hindered Rifka Annisa WCC in optimizing Cyber Public Relations activities to advocates public awareness. To address this obstacle, Rifka Annisa WCC focuses on using Instagram as an online advocacy tool. Furthermore, the application of Cyber Public Relations in Rifka Annisa WCC's advocacy activities had a significant impact on aspects of community literacy regarding the discourse on violence against women, as well as changes in the behavior of victims of violence and the larger community in responding to violence against women.

Online Driver Crisis In Dealing With Customers In Yogyakarta During Covid-19 Pandemic Kristina Andryani
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i2.20219

The pandemic situation in early 2020 was experienced by almost all regions in the world, including Indonesia. The pandemic has an extensive impact on the life of the country's economy, especially in terms of transportation or narrower transportation service for people, which is an online motorcycle application-based service with a smaller scope than other public transportation. The purpose of this paper is to see the crisis that occurs in drivers for services provided amid a pandemic situation like this with various binding rules related to the limitation of human movement from one place to another, which can even lead to crowds. The method used in searching for data was conducting in-depth interviews with several online motorcycle taxi drivers and group discussions to dig deeper into information, and the results obtained from this research were the best services that must be prioritized even though the rules and regulations during the PSBB period bind online motorcycle drivers. Several cases that went viral on social media related to orders that did not match could be addressed from the start by referring to the stages of crisis management, and by looking at the problems that occur, in the future, it is expected that the applicator can manage the problem into a well-patterned system.

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