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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat Mestaka: Jurnal Pengabdian Kepada Masyarakat
Guruh Ghifar Zalzalah
Program Studi Manajemen, Fakultas Bisnis, Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)

 1 
Faktor-Faktor yang Memengaruhi kepuasan Pelanggan Bengkel Ahass Area Bantul Fikri Farhan; Murgiyanti; Guruh Ghifar Zalzalah
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i2.7262

Abstract

in the Bantul area of Yogyakarta. Service quality, facilities, and product quality are hypothesized to influence customer satisfaction. This study uses quantitative methods. The primary data is collected through questionnaires to 160 consumers who have used repair or replacement services for their motorcycle parts at the AHASS repair shop in the Bantul area of Yogyakarta. The data in this study were processed using the SPSS analysis tool with multiple linear regression techniques. The results showed that service quality, facilities, and product quality positively and significantly affected customer satisfaction.
Co-Authors Anas Hidayat, Anas Fikri Farhan Inayat Hanum Indriati Jana, Padrul Murgiyanti Natalia Ratnaningrum Reni Fitri Yanti Sri Rejeki Ekasasi, Sri Rejeki Utiyati Utiyati