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All Journal Economic Journal of Emerging Markets Jurnal Siasat Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Telaah Bisnis
Sri Rejeki Ekasasi, Sri Rejeki
Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Sistem multi level marketing: Alternatif pemasaran bisnis eceran di Indonesia Sri Rejeki Ekasasi
Economic Journal of Emerging Markets Volume 3, 1994
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.v3i0.6590

Abstract

Indonesia merupakan pasar potensial bagi bisnis eceran (retail), mengingat bisnis eceran menjangkau langsung konsumen akhir sebagai pasar sasarannya. Dengan 188juta penduduk dan jumlah kelas menengah (the rising middle class) yang semakin memiliki daya beli, maka hal itu jelas berpengaruh pada prospek bisnis eceran.
The Role of Children in Family Decision Making a Theoretical Review Sri Rejeki Ekasasi
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Family is the basic unit where most individuals learn about product categories, how to consume it, and soon. So, understanding family buying behavior is very important. It used to be that husband and wife hold dominant influence family decision-making process. However, now, their role is changing. Today, children’s role in family decision-making process is also significant today. Their influence relates to a wide variety of products needed by their family, or not just to the items that directly relate to their need, such as toys or foods. This means that, to market successfully to the children, marketers must understand children’s buying decision making process and what media that can be used to socialize their products to them.   Key words: family decision-making, children’s role in family decision making, consumer socialization.
PERAN PRODUCT CUES AND RISK AVERSION PADA PURCHASE INTENTION DAN POST PURCHASE FEELINGS Sri Rejeki Ekasasi; Ayu Hema Ajeng Diwasasri
Jurnal Siasat Bisnis Vol. 17 No. 2 (2013)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol17.iss2.art10

Abstract

AbstractThe research aimed to investigate the influence of extrinsic cues and intrinsic cues and risk aversion towards purchase intention and post-purchase feeling of counterfeited computer software and music CD. This research study collected data from two populations which are students and employee. Approximately 128 respondents involved to give respond for the survey. The analysis using Structural Equation Model (SEM) show that product cues and risk aversion give different significant impact towards purchase intention and post-purchase feeling of counterfeited computer software and music CD. The research concluded that risk aversion and extrinsic cues has a significant influence to purchase intention of counterfeited computer software while it does not appear similar result to music CD. Moreover, the study revealed that for both counterfeited computer software and music CD, the purchase intention is proven to have negative significant influence towards post-purchase feelings.Keywords: risk aversion, extrinsic cues, intrinsic cues, purchase intention, post-purchase feelingsAbstrakTujuan dari penelitian ini adalah untuk melihat pengaruh atribut ekstrinsik dan intrinsic produk serta aspek menolak resiko terhadap niat beli dan perasaan paska beli software computer dan CD music bajakan. Penelitian ini diharapkan akan memperoleh sebuah model dengan pendekatan cultural dan strategi bisnis untuk memblokir atau mengurangi produk bajakan yang dapat diakses konsumen di pasar. Data primer akan dikumpulkan dari dua populasi, kelompok mahasiswa dan kelompok pekerja, dari empat kota besar di Indonesia yaitu Jakarta, Semarang, Surabaya, dan Yogyakarta. Lebih kurang 128 responden terlibat dalam penelitian ini. Hasil penelitian menunjukkan bahwa aspek atribut produk yang bersifat ekstrinsik dan aspek menolak resiko terbukti memiliki hubungan signifikan mempengaruhi niat beli software computer, akan tetapi lain tidak demikian pada niat beli CD music bajakan. Lebih lanjut, hasil penelitian menunjukkan bahwa niat beli produk bajakan memiliki hubungan negatif yang signifikan terhadap perasaan paska beli software computer dan CD music bajakan.Keywords: aspek menolak resiko, atribut ekstrinsik produk, atribut intrinsik produk, niat beli, perasaan paska beli
The Impact of University's Programs Toward Alumni Perceived Development (A Case Study in International Program, Faculty of Economics, Islamic University of Indonesia) Anas Hidayat; Jaya Addin Linando; Sri Rejeki Ekasasi
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 4 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.671 KB) | DOI: 10.31842/jurnal-inobis.v1i4.48

Abstract

Education plays an important role as the value-shaper students. International Program Faculty of Economics, Universitas Islam Indonesia or IPFE UII is one of the universities that have role in education. IPFE UII is intended to be the value-shaper for its students. One of the way that is done by IPFE UII to achieve that goal is by providing several character building programs. IPFE UII compresses the values and tried it into five points, they are: professional behaviour, creative thinking, literacy skill, global understanding and communication skill. This research was done to evaluate whether the programs of IPFE UII have an impact on the perceived development of its students or not. The results of this research shows that based on simple regression analysis, all five variables are significantly influence perceived development as the dependent variable. While the result shown in multiple regression analysis are: 1) professional behaviour has positive significant influence to alumni perceived development; 2) creative thinking has negative influence to alumni perceived development; 3) literacy skill has positive but not significant influence to alumni perceived development; 4) global understanding has positive but not significant influence to alumni perceived development; 5) communication skill has positive influence to alumni perceived development.
The Role of Trust on Perceived Usefulness and Perceived Ease of Use toward Purchase Intention among Yogyakarta’s Students Refi Primanda; Alldila N.A. Setyaning; Anas Hidayat; Sri Rejeki Ekasasi
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 3 No. 3 (2020): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2020
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.531 KB) | DOI: 10.31842/jurnalinobis.v3i3.140

Abstract

Penelitian ini bertujuan untuk memahami pengaruh review konsumen online terhadap kepercayaan konsumen dan niat membeli. Variabel yang terlibat dalam makalah ini adalah persepsi kegunaan, persepsi kemudahan penggunaan, kepercayaan, dan niat membeli. Sebanyak 210 tanggapan dari kuesioner yang dibagikan diperoleh dari siswa yang telah memiliki pengalaman belanja online sebelumnya dan tinggal di Yogyakarta, Indonesia. Pengumpulan data menggunakan metode purposive sampling. Analisis data menggunakan metode analisis Structural Equation Modeling (SEM) dengan bantuan software PLS. Temuan dari penelitian ini adalah kepercayaan konsumen dan niat mereka untuk berbelanja online secara positif dan signifikan dipengaruhi oleh persepsi kegunaan dan persepsi kemudahan penggunaan OCR. Jelas, atribut OCR tersebut terkait dengan perkembangan lingkungan belanja, yang akibatnya dapat memengaruhi penjualan.
Service Justice Dimensions As Determinants Toward Satisfaction And Word Of Mouth Behavior Utiyati Utiyati; Guruh Ghifar Zalzalah; Sri Rejeki Ekasasi; Anas Hidayat
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 2 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.517 KB) | DOI: 10.31842/jurnalinobis.v5i2.222

Abstract

The research objectives were to analyze the role of service justice (distributive, procedural, interactional) toward the behavior of Word of Mouth (WOM) which was influenced by the satisfaction of the students over the service conducted by Directorate of Student Affairs of a state university. The population of this study was students of a the biggest state university in Yogyakarta- Indonesia with the number of samples taken as many as 220 students. The sampling technique in this research was purposive sampling. The data analysis technique used Structural Equation Modeling (SEM). The results showed that distributive justice and interactional justice had a positive effect on satisfaction, whereas procedural justice had no positive effect on satisfaction. The satisfaction variable succeeded to be a mediator variable between service justice dimension and word of mouth (WOM) behavior.
Antecedents of Customers Loyalty towards Go-Jek Service Helmy Ilham Nugraha; Anas Hidayat; Putra Endi Catyanadika; Sri Rejeki Ekasasi
Telaah Bisnis Vol 21, No 2 (2020): Desember 2020
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.054 KB) | DOI: 10.35917/tb.v21i2.188

Abstract

Service quality is one of the biggest factors in determining consumer loyalty. The aim of this study is to analyze how the Go-Jek service quality an influence customer satisfaction in shaping customer loyalty to the Go-Jek company. This research is quantitative and the variables examined in this study are website design, reliability, trust, customer satisfaction, to support consumer loyalty. This research was conducted in Yogyakarta and the data was collected using a questionnaire based on a Likert-scale, and the taking method uses purposive sampling with 300 respondents. Data were then analyzed using structural equation model (SEM) analysis with the help of WarpPLS software. The results of the study show that the effect of e-service quality on customer loyalty to the Go-Jek company were positive and significant.
Co-Authors Alldila N.A. Setyaning Anas Hidayat Anas Hidayat, Anas Ayu Hema Ajeng Diwasasri Catyanadika, Putra Endi Guruh Ghifar Zalzalah Helmy Ilham Nugraha Jaya Addin Linando Nugraha, Helmy Ilham Putra Endi Catyanadika Refi Primanda Utiyati Utiyati