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All Journal TIJAB (The International Journal of Applied Business) Darmabakti Cendekia: Journal of Community Service and Engagements
Moh. Darus Salam
Faculty Of Vocational Studies, Universitas Airlangga, Indonesia
Computer Science & IT Economics, Econometrics & Finance Engineering Public Health Social Sciences

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DIGITAL ENTREPRENEURSHIP TRAINING FOR MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) FOR TYPICAL CULINARY OF TUBAN REGENCY Novyandri Taufik Bahtera; Rachman Sinatriya Marjianto; Moh. Darus Salam
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 1 (2022): JUNE 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.955 KB) | DOI: 10.20473/dc.V4.I1.2022.31-36

Abstract

Background: With the presence of Micro, Small and Medium Enterprises (MSMEs), it can increase economic growth, absorption of labor and reduce poverty in Indonesia, especially in Tuban Regency. MSME’s in Tuban Regency continues to increase from year to year. The problems they face are in the form of narrow marketing and a lack of distribution channels for goods. In addition, MSME’s players are also faced with the problem of being unable to take good photos of their products so that the product photos are not attractive to customers. MSME’s players are also faced with the problem of not properly recording business financial reports because they are still mixed with personal matters. Objective: This activity aims to increase the capacity of MSME entrepreneurs through training in the fields of digital finance, digital marketing and digital photography. Methods: The method applied is in the form of interactive training, discussion, and practice, by: 1) implementing digital finance training using the BukuWarung application, 2) Participants practicing strategies in developing digital marketing by utilizing technological advances such as social media and marketplace platforms. And 3) Participants practice taking photos of their MSME’s products by paying attention to the aesthetics of the right photos. Results: MSME’s entrepreneurs have increased abilities and insights in applying financial bookkeeping, marketing and drawing product images by utilizing the latest technology. Conclusion: Community service partners are able to increase their business competitiveness throughinsight and expertise in financial accounting, marketing and digital photography.
Brand Experience: A Review of 39 Years of Research Development Moh. Darus Salam
TIJAB (The International Journal of Applied Business) Vol. 4 No. 2 (2020): NOVEMBER 2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V4.I2.2020.157-167

Abstract

This study explored the trends of academic research on brand experience using bibliometric methods. The exploration included statistical data from published articles on Scopus database. Relevant articles were extracted from Scopus indexed journals using keywords collected through online survey. The analysis covered 1,920 articles in 484 journals published between 1981 and 2020. This study recognized prominent scholars, institutions, sources as well as the most cited articles of brand experience research. Some important and most used keywords in brand experience publications were also identified. Study findings indicated growing interest in brand experience research despite publication absence in some of the early years of its development. The most cited article was written by Fournier in 1998 entitled “Consumers and Their Brands: Developing Relationship Theory in Consumer Research.” Journal of Business Research was the most cited journal in the area with 5,010 citations and has become the most productive journal with 83 titles.
BUSINESS MODEL CANVAS, COPYWRITING AND CREATIVE CONTENT TRAINING FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN TUBAN Novyandri Taufik Bahtera; Andi Estetiono; Moh. Darus Salam
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 2 (2022): DECEMBER 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V4.I2.2022.54-59

Abstract

Background: The problem faced by Micro, Small and Medium Enterprises (MSMEs) in Tegalagung Village, Semanding District, Tuban Regency is the lack of attractive product descriptions and information displayed on social media and marketplace platforms that they already have. In addition, MSMEs also find it difficult to determine the value proposition of the product so that it is difficult to differentiate themselves from their competitors and cannot compete in the market. MSMEs are also not right in determining their market segments, fostering poor relationships with customers and partners, and determining product distribution channels that are still wrong. Objective: This activity aims to provide solutions from problem descriptions and unattractive product information and product value identification by providing Copywriting and Creative Content and Business Model Canvas (BMC) training to make product descriptions and information more attractive so that consumers can make transactions. purchasing and Identifying and compiling 9 components of BMC. Methods: Participants were explained about the function of copywriting in making social media statuses more attractive, captions on Instagram, and interesting articles/content on the website. In addition, participants were explained about content marketing using AIDA theory, namely Attention, Interest, Desire and Action. Results: The participants gained increased knowledge and understanding in terms of preparing the Business Model Canvas and Creative Content and Copywriting for businesses. Conclusion: The community service program has obtained the expected results, namely MSME actors can identify and create their Business Model in the correct BMC format.
Co-Authors Andi Estetiono Novyandri Taufik Bahtera Rachman Sinatriya Marjianto