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All Journal TIJAB (The International Journal of Applied Business) Jurnal Muara Ilmu Ekonomi dan Bisnis Darmabakti Cendekia: Journal of Community Service and Engagements

Novyandri Taufik Bahtera

Department Of Business, Faculty Of Vocational Studies, Universitas Airlangga, Surabaya-Indonesia

Author-ID : 3322143

Computer Science & IT Economics, Econometrics & Finance Engineering Public Health Social Sciences

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BUSINESS DEVELOPMENT STRATEGY USING BUSINESS MODEL CANVAS APPROACH Yulia, Yulia; Bahtera, Novyandra Ilham; Evahelda, Evahelda; Hayati, Laila; Bahtera, Novyandri Taufik
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i1.7563

Dalam pengembangan suatu usaha perlu dilakukan suatu model bisnis yang dikenal dengan Business Model Canvas. Dalam model bisnis ini perusahaan bercerita tentang kondisi internal maupun eksternal perusahaan. Adapun bisnis model canvas perusahaan menampilkan model blok/elemen bisnis yang terdiri dari sembilan elemen. Pendekatan ini digunakan untuk menerapkan implementasi Business Model Canvas di UKM“Raja Abon Makmur Lestari” Kota Pangkalpinang. Penelitian ini bertujuan untuk mengevaluasi model bisnis produk abon menggunakan analisis Business Model Canvas. Data didapatkan dalam penelitian ini hasil wawancara dengan kuesioner terhadap pemilik, dua orang karyawan serta konsumen abon sebanyak 30 orang di kota Pangkalpinang serta hasil studi literatur pendukung. Hasil yang didapatkan dari penelitian ini adalah setiap elemen yang diidentifikasi telah dipertajam dengan menggunakan analisis SWOT. Dari analisis tersebut diketahui bahwa diperlukan perbaikan pada hampir semua elemen model bisnis dalam usaha raja abon makmur lestari. Perbaikan model bisnis raja abon makmur lestari terfokus kepada perbaikan kegiatan pemasaran. Terutama melalui media online guna meningkatkan pendapatan. Business model canvas is known as an approach in business development and used as a business model. It describes about a condition of internal and external of organization. It also shows the business element which consists of nine elements. The approach is applied on the business model canvas in a small medium enterprise which is called as “Raja Abon Makmur Lestari” in Pangkalpinang City. The study aims to evaluate the business model of the product using business model canvas analysis. The data was collected through the interview using questionnaire towards the owner, two staffs and 30 customers in Pangkalpinang City and other related articles or documents. The study revealed that every identified element has been emphasized using SWOT analysis. It stated that it required the improvement on every single element of business model in Raja Abon Makmur Lestari. The improvement of business model of Raja Abon Makmur Lestari prioritized on the improvement of marketing activity especially throuh the online media in order to increase the income.

COMPETITIVE STRENGTHENING THROUGH TRAINING IN DEVELOPMENT OF FINANCIAL ADMINISTRATION AND MARKETING FOR MICRO ENTREPRENEURS IN SIDOARJO REGENCY Novyandri Taufik Bahtera; Hanifiyah Yuliatul Hijriah; Himmatul Kholidah
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 2 No. 2 (2020): DECEMBER 2020
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: Strengthening of economic added value in overcoming the problem of poverty in Sidoarjo Regency through the participation of community organizations, one of which is the Muhammadiyah organization through fostering micro-businesses. But apparently there are still problems faced by most members of micro entrepreneurs who are incorporated in the form of inadequate abilities from the aspect of insight and skills. Purpose: This activity aims to increase the capacity of these micro entrepreneurs through a training in the field of financial administration records and product marketing Methods: The method used contains active training, discussion, and practice by organizing workshops and training in financial administration and tax development, and also implementation of practicing online marketing development training with the latest technology such as the use of e-commerce. Results: Micro entrepreneurs have gained insights and abilities in managing business financial administration, taxation for micro entrepreneurs and digital marketing. Conclusion: Partners can improve business competitiveness through increased skills related to the preparation of financial administration, micro business tax literacy and increased marketing through digital marketing.

The Impact of Bond Rating Announcement on Companies Listed Stock Returns: Evidence from Indonesia Novyandri Taufik Bahtera
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

This study aims to determine whether there is a difference between stock returns before and after the announcement of both increases and decreases in bond ratings. This study is classified as a case study with an observation period of 5 days before and 5 days after the announcement of the bond rating. The population of this study is all companies listed on the Indonesia Stock Exchange that announced the ratings of bonds from 1999 to 2009, which made a total of 331 bond ratings in 52 companies. The sample was chosen using a purposive sampling method and 24 samples were obtained for the announcement of the increase in bond ratings and 18 samples for the announcement of the bond rating decline. Data testing is done using paired sample t-test. Based on the results of the study it can be concluded that (1) there is no significant difference in stock returns around the date of the announcement of the increase in bond ratings. This indicates that the announcement of an increase in bond ratings does not bring information to investors. (2) There is a significant difference in stock returns around the date of the announcement of the decline in bond ratings. This indicates that the announcement of the downgrade of bonds carries information content for investors.

SENTIMENT MARKET ANALYSIS ON REPLACEMENT ANNOUNCEMENT OF CHIEF EXECUTIVE OFFICER (CEO) Novyandri Taufik Bahtera
TIJAB (The International Journal of Applied Business) Vol. 1 No. 1 (2017): APRIL 2017
Publisher : Universitas Airlangga

This study examines the market reaction to the announcement of Chief Executive Officer (CEO) measured by abnormal return. The study sample consisted of 55 CEO turnover announcements using the t-test to test information content of the announcement. The author groups the changes into two factors: (1) change process (routine and non-routine) and (2) substitute origin (inside and outside). The market reacts significantly positively to the announcement of CEO turnover routinely with the origin of the replacement from inside (inside) the company. Different reactions occur in the announcement of routine outside and non-routine insidediary CEO turnover where announcements are responded negatively and significantly. The market does not react to the announcement of non routine outside CEO changes. These results show that investors in Indonesia react positively to routine CEO turnover inside because investors believe that new CEOs will continue their strategy and leadership style and have lower levels of uncertainty. Negative reactions to routine outside CEO turnover are caused by the market belief that the successor will not continue the previous CEO's strategy and has a high degree of uncertainty. The cause of a negative market reaction to the announcement of a non-routine inside CEO turnover is that a replacement CEO will continue the old leadership style and jointly be responsible for the company's poor performance.

DIGITAL ENTREPRENEURSHIP TRAINING FOR MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) FOR TYPICAL CULINARY OF TUBAN REGENCY Novyandri Taufik Bahtera; Rachman Sinatriya Marjianto; Moh. Darus Salam
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 1 (2022): JUNE 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: With the presence of Micro, Small and Medium Enterprises (MSMEs), it can increase economic growth, absorption of labor and reduce poverty in Indonesia, especially in Tuban Regency. MSME’s in Tuban Regency continues to increase from year to year. The problems they face are in the form of narrow marketing and a lack of distribution channels for goods. In addition, MSME’s players are also faced with the problem of being unable to take good photos of their products so that the product photos are not attractive to customers. MSME’s players are also faced with the problem of not properly recording business financial reports because they are still mixed with personal matters. Objective: This activity aims to increase the capacity of MSME entrepreneurs through training in the fields of digital finance, digital marketing and digital photography. Methods: The method applied is in the form of interactive training, discussion, and practice, by: 1) implementing digital finance training using the BukuWarung application, 2) Participants practicing strategies in developing digital marketing by utilizing technological advances such as social media and marketplace platforms. And 3) Participants practice taking photos of their MSME’s products by paying attention to the aesthetics of the right photos. Results: MSME’s entrepreneurs have increased abilities and insights in applying financial bookkeeping, marketing and drawing product images by utilizing the latest technology. Conclusion: Community service partners are able to increase their business competitiveness throughinsight and expertise in financial accounting, marketing and digital photography.

BUSINESS MODEL CANVAS, COPYWRITING AND CREATIVE CONTENT TRAINING FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN TUBAN Novyandri Taufik Bahtera; Andi Estetiono; Moh. Darus Salam
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 2 (2022): DECEMBER 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V4.I2.2022.54-59

Background: The problem faced by Micro, Small and Medium Enterprises (MSMEs) in Tegalagung Village, Semanding District, Tuban Regency is the lack of attractive product descriptions and information displayed on social media and marketplace platforms that they already have. In addition, MSMEs also find it difficult to determine the value proposition of the product so that it is difficult to differentiate themselves from their competitors and cannot compete in the market. MSMEs are also not right in determining their market segments, fostering poor relationships with customers and partners, and determining product distribution channels that are still wrong. Objective: This activity aims to provide solutions from problem descriptions and unattractive product information and product value identification by providing Copywriting and Creative Content and Business Model Canvas (BMC) training to make product descriptions and information more attractive so that consumers can make transactions. purchasing and Identifying and compiling 9 components of BMC. Methods: Participants were explained about the function of copywriting in making social media statuses more attractive, captions on Instagram, and interesting articles/content on the website. In addition, participants were explained about content marketing using AIDA theory, namely Attention, Interest, Desire and Action. Results: The participants gained increased knowledge and understanding in terms of preparing the Business Model Canvas and Creative Content and Copywriting for businesses. Conclusion: The community service program has obtained the expected results, namely MSME actors can identify and create their Business Model in the correct BMC format.

Analyzing Customer Satisfaction’s Effect as Intervening Variable of Service Quality Influencing Customer Loyalty: Indonesian Perspective Novyandri Taufik Bahtera; Vina Firkiyatul Munawaroh
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.38567

Service quality is defined as a performance offered by a company to customers providing customer satisfaction and, in turn, can earn their loyalty. This study aims to analyse service quality effect on customer satisfaction, customer satisfaction on customer loyalty, and customer satisfaction as mediating service quality on customer loyalty. The method used inferential quantitative research. The data were collected by distributed online questionnaires on 43 customers of Islamic bank in East Java, Indonesia as the respondents. The data were processed by using the SmartPLS 3.0. The study’s result show a positive effect for service quality on customer satisfaction, a positive effect for customer satisfaction on customer loyalty, and a positive effect on customer satisfaction as mediating variable on service quality with customer loyalty. A company can get customer satisfaction if it provides excellent service quality and ultimately gets customer loyalty.

Co-Authors Andi Estetiono Evahelda, Evahelda Hanifiyah Yuliatul Hijriah, Hanifiyah Yuliatul Kholidah, Himmatul Laila Hayati, Laila Moh. Darus Salam Novyandra Ilham Bahtera Rachman Sinatriya Marjianto Vina Firkiyatul Munawaroh Yulia Yulia

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