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Kurniawan Teguh Martono
Sistem Komputer Fakultas Teknik Universitas Diponegoro Jalan. Prof Soedarto., SH, Tembalang, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Public Health Other

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Journal : Jurnal Surya Masyarakat

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Digitalisasi Ekonomi UMKM sebagai Upaya Pemberdayaan Ekonomi Berkelanjutan di Masa Pandemi Covid-19 Novia Sari Ristianti; Nurhadi Bashit; Kurniawan Teguh Martono; Destya Ulfiana
Jurnal Surya Masyarakat Vol 5, No 2 (2023): Mei 2023
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.5.2.2023.137-150

Abstract

The Covid-19 pandemic has caused the Gubuk Tiwul MSME industry in Ngerangan Village, Bayat District, Klaten Regency, to experience a slump. The lack of knowledge of business actors about the development of digital technology has hampered the flow of buying and selling MSMEs in Gubuk Tiwul during the pandemic. Whereas the digitization of MSMEs is essential to create innovations in business that can make the economy survive and rise. Therefore, this community service activity aims to introduce a digital system to MSME business actors in managing and promoting Gubuk Tiwul MSME products. The activity method consists of 3 stages, namely the information stage, which aims to determine the current needs of the Gubuk Tiwul MSMEs; the guidance and practice stage, which seeks to implement the MSME digitization theory that has been given; and the habitual independence stage which aims to create the independence of business actors in sustainably running their business digitally. Business actors are provided with comprehensive materials starting from how to produce and distribute hygienic products, techniques for up-to-date packaging products, how to obtain product certification, product marketing techniques through social media or e-commerce, to how to manage finances effectively and efficiently through the system. Digital. The evaluation results show that the service activities have benefited MSME business actors in Gubuk Tiwul to manage and promote their products through a digital strategy.
Co-Authors Abda Rafi Ade Riyantika Dewi Adhiim Catur Hanggoro Adi Putra Nugraha Adian Fatchur Rochim Aditya Nur Prasetyo Afandi Nur Aziz Thohari Ahmad Muzami Aji Yudha Alan Zuniargo Prabowo Andhika Dewanta Anggit Sri Herlambang Anisa Eka Utami Arena Bayu Chandra Permana Ari Fitriyanto Arief Puji Eka Prasetya Aulia Nastiti Dania Eridani Danial Ahmad Muslih Dea Ismy Soraya Isabella Destya Ulfiana Desyta Ulfiana Dilan Arya Sujati Dini Indriyani Putri Dodi Triwibowo Dyah Mustika Nency Widowati Eggy Listya Sutigno Eka Desyantoro Fanidia Nur Utami Fatima Setyani Fauzi, Adnan Fauzi, Adnan Fauzi, Adnan Feby Adhi Putra Fira Nathania Ghali Adyo Putra Gilang Aditya Pamungkas Hendra Taufiq Oktafianto Hendry Hendry Ike Pertiwi Windasari Imaduddin Abdul Rahim Indra Permana Isvandiari Fitri Utami Iwan Setya Nugraha Laila Adhanisa Lazuardi Arsy M. Rizki Kurniawan Margaretha Tuti Susanti Muhammad Rozi Yerusalem Ni Luh Made Dewi Asih Astita Novia Sari Ristianti Novia Sari Ristianti Nurhadi Bashit Oky Dwi Nurhayati Prima Widyaningrum Quraish Quraish R Rizal Isnanto Rachel Chrysilla Tijono Refika Khoirunnisa Richard RF Siahaan Rinta Kridalukmana Rismawan Fajril Falah Rizal Panuntun Rizka Lukmana Afif Rosdelima Hutahaean Samuel Samuel Siti Wulansari Suryo Mulyawan Raharjo Syariful Mujab Talitha Almira Wijaya Wahyudi Akbar Wulandari, Pradipta Sekar Ayu Putri Yenita Dwi Setiyawati Yongki Yonatan Marbun Yusnia Alfi Syahrin Zaskia Wiedya Sahardevi