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All Journal PROCEEDING IC-ITECHS 2014 Jeskovsia Mavis : Jurnal Desain Komunikasi Visual
Kusumasari, Adita Ayu
STIKI Malang
Arts Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Perancangan Media Promosi "Café Nomu9 Bites & Beverages" Sebagai Penguat Brand di Kota Malang Fajar Akbar Alfatah; Adita Ayu Kusumasari
MAVIS : Jurnal Desain Komunikasi Visual Vol 3 No 02 (2021): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.458 KB) | DOI: 10.32664/mavis.v3i02.624

Abstract

The food and beverage industry are now growing and varied starting from the price also the price as well. This causes business competition in this field Increases consumer prices in determining and selecting products needed by media promotions for companies to be able to compete with other companies. Therefore, the author of promotional media for Nomu9 Bites & Beverage cafe can compete with new cafes in Malang through social media in the form of videos on the Instagram and Youtube platforms. Social media was chosen because many people use it. It also cheap and measurable promotional media. The design model uses Sadjiman Ebdi Sanyoto, which starts with the background of the problem, discusses the data source, then passes the synthesis, the design concept, the design process, and the final design. The software used in the process of making this promotional media include Adobe Premiere, Adobe After Effects, Adobe Photoshop, and Adobe Lightroom. Commercial ad format Mp4 has a resolution of 1920x1080 and is 1 minute long. Instagram story format Mp4, has a resolution of 1080x1920 (vertical) with a duration of 15 seconds. Supporting media include: Mp4 photo slideshow format, has a resolution of 1080x1920 (vertical) and has a duration of 60 seconds. The next writer is expected to be able to discuss the same with different media.
Perancangan Perancangan In Store Media Sebagai Inovasi Media Promosi Couple Distro Adita Ayu Kusumasari
Jurnal Desain Komunikasi Visual Asia Vol 3 No 1 (2019): Volume 3 Nomor 1 (5)
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1084.519 KB) | DOI: 10.32815/jeskovsia.v3i1.368

Abstract

The development of the fashion business is currently experiencing rapid development. This was marked by profileration of innovative and quality fashion products and a variety of loyal fashion followers. A paradigm shifts towards the function of clothing occurs, clothing function does not only to cover and protect the body, but as a reflection of personality, lifestyle, and social status. This has a broad impact on the fashion industry in Indonesia, especially distros. The word distro stands for various kinds of fashion products. Couple Distro is on of the distro located in Malang City. The TOWS method is used to analyze data that has been collected and will be used as a concept for design. The purpose of this study was to design t-shir hang tags, hang tag accessories, shirt hangers, business cards, sales notes, packagin boxes, stuffler, shopping bags, flyers, flyer dispensers, pins, mini banners, x banners, poster in stores, in store catalog, store assistant uniform, cashier table design, room fittings, window display, interior display, and exterior tabel
Perancangan Infografis Interaktif Bagi Pengunjung Museum Singhasari Malang Denny Kurniawan; Adita Ayu Kusumasari; Jozua F Palandi
MAVIS : Jurnal Desain Komunikasi Visual Vol 4 No 01 (2022): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v4i01.650

Abstract

Singhasari museum was building not only understand the legacy singosari kingdom but also singhasari museum has a strong and an opportunity in tour history. Yet singhasari museum has a lack of layouts in an information museum collection for want a media to have attention and information singhasari museum. This last project aims to produce an interactive and attractive design so that information can be properly. Yet the design method used by the author starts from the method of collecting data through observation, interviews, and documentation. Then proceed with the data analysis method using SWOT analysis (Strength, Weakness, Opportunity, Treatment) and then media planning and creative planning. In planning this interactive media, it displays layouts, typography, photography, and colors that are attractive and simple so that later information is well. By planning this interactive media, it is hoped that it will attract as well as become information about the Singhasari Museum.
The Interface Design Of Web-Based Interactive Catalog In Bandungrejosari Ward Malang City Evy Poerbaningtyas; Ana Utami Nur Rahman; Adita Ayu Kusumasari
IC-ITECHS Vol 3 No 1 (2022): IC-ITECHS
Publisher : IC-ITECHS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSMEs (Micro, Small and Medium Enterprises) are one of the foundations of the Indonesian economy that was able to survive the monetary crisis that hit from 1997 to 1998. in 2012 and increased to 62.9 million MSME businesses including UMKM in the Malang city area (BPS, 2017) (Depkop, 2018) (YR Suci, 2017). As technology develops, SMEs are starting to take advantage of the internet network through e- commerce websites and social media as a means of buying and selling online. With this development, competition between businesses is getting tighter and more competitive. So that many of the same products can be found with different sellers and prices. The impact that arises from this intense competition is the development of the same product so that it does not highlight the main products of these MSMEs and only focuses on selling trending products. Based on the problems found, the Bandungrejosari Village, Malang City, requires accurate information facilities as a reference for developing information updates in the MSME sector digitally in the form of a website. Media Website was chosen because it can display information quickly and in real-time. With the existence of the Kata UMKM Website, it is hoped that it can expand MSME information in the Bandungrejosari sub- district, so that it is better known, especially for the people of the Bandungrejosari sub-district and Malang City.
Perancangan Video Promosi Desa Beji untuk Meningkatkan Brand Awareness Jozua F Palandi; Ahmad Ufi Amrullah; Rahmat Kurniawan; Adita Ayu Kusumasari
MAVIS : Jurnal Desain Komunikasi Visual Vol 4 No 02 (2022): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v4i02.808

Abstract

Beji Village is one of several villages in the Junrejo District area which is located on the main road to Batu City. Beji Village is divided into three hamlets: Krajan Sae, Sawahan, and Karang Jambe. Most of the residents of Beji Village work at home as tempe producers. However, the community is still not familiar with tempe made by Beji Village, including its processed products. This is due to the lack of promotion from the villagers themselves. Designing this promotional video requires several methods. Starting from the data collection stage which was carried out by interviews, observation, documentation, and questionnaires. Next, we conducted a literature study and conducted an analysis using the SWOT analysis technique. The promotional media used is video media. This promotion entitled "Tempenesia" which uses the concept of story telling and inserts the concept of soft selling of processed products in it. The final test results from this Video got a total score of 566 out of a maximum total score of 572 in the very good category.
Co-Authors Ahmad Ufi Amrullah Ana Utami Nur Rahman Denny Kurniawan Evy Poerbaningtyas Fajar Akbar Alfatah Kurniawan, Rahmat Palandi, Jozua Ferjanus