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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Mantik JURNAL ILMIAH SIMANTEK Jurnal Ekonomi ProBisnis : Jurnal Manajemen International Journal of Economics (IJEC) International Journal of Community Service (IJCS)

ATIKA AINI NASUTION

UNIVERSITAS BATTUTA

Author-ID : 3333648

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PENGARUH PERSEPSI HARGA, DESAIN PRODUK, DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI XPANDER (STUDI KASUS PT. NUSANTARA BERLIAN MOTOR MEDAN) ATIKA AINI NASUTION
JURNAL ILMIAH SIMANTEK Vol 4 No 3 (2020): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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This research aims to know and analyze the influence of price perception, product design, and consumer preferences on thepurchasing decision of Mitsubishi Xpander (study case in PT Nusantara Berlian Motor Medan). This research is anassociative research. The population in this research are all consumers whoever bought Mitsubishi Xpander car in PT.Nusantara Berlian Motor Medan. Questionnaire used as the instrument in this research, within the interview anddocumentation. The data analyzed used descriptive method and quantitative that is double linear regretion with significancylevel 0.05. The F test result shows that of price perception, product design, and consumer preferences together has positiveand significant influence towards the dependent variable that is purchasingdecision.

the effect of demographic characteristics, service and perceived organizational support on affective commitment in pt. bensatra medan advertising Atika Aini Nasution
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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From the initial research that researchers do, the phenomenon that occurs in the company is the number of employees who relaxed when the work is still loose, the experts in the company feel comfortable because of the absence of rivals, as well as lack of trust given the company to employees in providing jobs in scale the greater one. This is behind the lack of affective commitment of employees to the company. The purpose of this study is to determine the influence of demographic characteristics, length of work and perceived organizational support to affective commitment at PT. Bensatra Advertising Medan.The analysis technique used is multiple linear regression. The results showed that simultaneously variable of demography characteristic, work period and perceived organizational support have significant effect to affective commitment. Demographic characteristics have no significant effect on affective commitment, tenure and perceived organizational support affect affective commitment.

Asistensi The Effect of Quality of Work Life and Teamwork on Employee Performance Moderated Work Effectiveness on CV. Ibnu Aqil Mandiri Lubuk Pakam Atika Aini Nasution
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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From the initial research that researchers do, the phenomenon at the office of CV. Ibnu Aqil Mandiri Lubuk Pakam, among others, placement of employees who have not been in accordance with the demands of office and educational background, so as not to meet the capacity capability as appropriate. The need for competent employees in accordance with the position of his position that has not sufficient cause the consequences of less responsible attitude towards his work, the motivation for achievement to be lost, not enthusiastic in work and feeling saturated. Such trends can occur in CV. Ibnu Aqil Mandiri Lubuk Pakam, all of this stems from the mismatch of employee position placement with existing work load so that the interest or job satisfaction of employees decreased, while in terms of facilities and infrastructure and has been very supportive of employees in completing their work. The purpose of this study was to determine the effect of work placement, workload and organizational culture on work motivation at CV. Ibnu Aqil Mandiri Lubuk Pakam. The number of samples in this study amounted to 79 people using saturated sample technique. The analysis technique used is multiple linear regression. The results showed that simultaneously work placement variables, workload and organizational culture have a significant effect on employee work motivation. Job placement has no significant effect on employee work motivation, work load and organizational culture have an effect on employee work motivation

THE INFLUENCE OF DEMOGRAPHIC CHARACTERISTICS, PERCEIVED ORGANIZATIONAL SUPPORT ON AFFECTIVE COMMITMENT Atika Aini Nasution; Bayu Eko Broto; Munawarah Munawarah
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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From the initial research that researchers did, the phenomenon that occurs in the company is the number of employees who are relaxed when the work is still loose, the experts in the company feel comfortable because of the absence of rivals, as well as the lack of trust given the company to employees in providing jobs on scale the greater one. This is behind the lack of effective commitment of employees to the company. The purpose of this study is to determine the influence of demographic characteristics, length of work and perceived organizational support for affective commitment. The analysis technique used is multiple linear regression. The results showed that simultaneously the variables of demographic characteristics, work period and perceived organizational support have a significant effect on affective commitment. Demographic characteristics have no significant effect on affective commitment, tenure and perceived organizational support for affective commitment.

The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based Atika Aini Nasution; Baginda Harahap; Zuriani Ritonga; Nurjannah
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June 2022
Publisher : PT Inovasi Pratama Internasional

This study aims to analyze the influence of product quality, promotion and design on purchasing decisions for Yamaha Nmax motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products in the community in the Medan City. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov was obtained significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Nmax motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Nmax motorcycle products where the value of F count > F table . Product quality has the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products. The R square value is 0.255, which means that the dependent variable can be explained by the independent variable by 25.5% while the remaining 74.5% is explained by other variables outside the model.

Marketing Strategy in Increasing Sales of Muslim Clothing Products at the Petisah Market in Medan City Atika Aini Nasution; Aryani Sairun; Sugito
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December 2022
Publisher : PT Inovasi Pratama Internasional

The level of competition in the business world requires every seller to be able to carry out his marketing activities more effectively and efficiently. This study aims to determine the marketing strategy for Muslim fashion products at the Petisah Market in Medan City in increasing sales, and to find out the obstacles encountered in marketing Muslim fashion products at the Petisah Market in Medan City. This research is a field research ( field research ) which is descriptive qualitative in nature. The results of the study show that the marketing strategy carried out by Muslim clothing traders at the Petisah Market in Medan City is to do good segmentation , targeting and positioning , by carrying out a marketing mix related to product , price , place , promotion , people , process , and physical evidence. The obstacles faced in marketing Muslim fashion products at the Medan City Petisah Market, including the lack of capital, delays in the arrival of goods ordered from suppliers, lack of employees and minimal promotion, namely only relying on social media which also has various limitations.

Socialization of the Use of Multimedia as a Learning Tool to Improve the Skills of MAS Darul Ilmi Students Atika Aini Nasution; Baginda Harahap; Rohmah Alawiyah Harahap; Nasrul Wahdi; Zalikha
International Journal of Community Service (IJCS) Vol. 1 No. 1 (2022): International Journal of Community Service (IJCS)
Publisher : PT Inovasi Pratama Internasional

Based on the observations that we found at MAS Darul Ilmi that the level of understanding and knowledge of multimedia was still low, so that's why the community service team provided socialization of the use of multimedia as a learning tool to improve the skills of class XI students at MAS Darul Ilmi Desa Haholongan. With the implementation of this service, a satisfactory result was obtained, that the students of MAS Darul Ilmi got information, insight, and knowledge that multimedia plays a very important role in learning, including that multimedia is very important for everyday life, especially at this time. Information and communication technology is advancing very rapidly

E-Commerce Training for Beginner Entrepreneurs in Bireuen District Zuriani Ritonga; Hayanuddin Safri; Bayu Eko Broto; Sutoyo; Chairul Bariah; Atika Aini Nasution; Aryani Sairun
International Journal of Community Service (IJCS) Vol. 1 No. 2 (2022): International Journal of Community Service (IJCS)
Publisher : PT Inovasi Pratama Internasional

Mature this development of business startups Micro, Small, and Intermediate (MSME) supported with technological development. The existence of the industrial revolution 4.0 has a positive impact on developments business world. Utilization of the latest appropriate technology in business development based on in the spirit of an established entrepreneur will be able to optimize the process as well as the results of a business unit that is developed. E-commerce training in the home industry provides benefits to business actors Micro, Small, and Intermediate in Bireuen District for increase turnover sale as well as could develop a business that live it to grow become more big again. The existence of an e-website This commerce customer gets not only from the scope of Bireuen Regency, but also customers can be from outside Aceh, of course it can help the government in improve the economy, especially in the regencies, so that the regencies are open to opportunities for able to compete on a national and international level. Order process, sales process and stock goods can conducted with fast and accurate so that could help monitoring effort and also naturally could increase turnover sale for perpetrator MSME which exists in Bireuen Regency.

Socialization of the Utilization of Google Sites as a Promotional Media for Lasak Donuts in Medan City Atika Aini Nasution; Baginda Harahap
International Journal of Community Service (IJCS) Vol. 1 No. 2 (2022): International Journal of Community Service (IJCS)
Publisher : PT Inovasi Pratama Internasional

This dedication is an attempt to improve the quality of marketing during the pandemic era as a form communication independence. This dedication aims to create Online-based promotional media during a pandemic, as well find out the response to the use of online promotion-based google sites as a promotional medium for Lasak Donuts during the pandemic. This service is a type of development service using the ADDIE model, which has gone through the validation stage by involving three validators namely (material experts, media experts promotion and IT experts), then use response involves visitors and consumers. Based on the results of the service of material experts, media promotion experts and IT experts are considered very good with the average value of material experts is 88%, media promotion experts are 89%, IT expert 96%. Visitor and consumer response to usage learning media google sites are very good criteria with get an average teacher score of 98% and students 84%. It can be concluded that the Use of Google Sites is Online Based learning as a promotional medium for Lasak donuts is stated to be very good with usage responses positive as a learning medium during a pandemic.

The Influence of Product Quality and Completeness on Consumer Rebuying in Irian Pasar Merah Medan Atika Aini Nasution; Aan Nurhadi
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Supermarket Irian is a retail company where this company provides basic daily needs such as cooking oil, food, drinks and other basic ingredients. With increasingly fierce competition in the retail sector, the Supermarket management is trying to maintain the quality and completeness of its products for the public with the aim of increasing a good impression for its consumers. The problem that occurs is how to maintain the quality and completeness of its products so that it can influence consumer repurchases and have an impact on time efficiency and a good impression for consumers who shop. Based on the description above, the research title is, "The Influence of Product Quality and Completeness on Consumer Repurchase at the Irian Pasar Merah Supermarket". The purpose of this study was to determine the effect of product quality and completeness on consumer repurchasing at Irian Pasar Merah Supermarket and the problem formulation in this study was how much influence product quality and completeness together had on consumer repurchasing at Irian Pasar Merah Supermarket . The results showed that the influence of product quality with the dimensions of performance, features, characteristics or features, reliability, conformance, service ability, aesthetics and perceived quality (impression and quality) on repurchase decisions was 20.3% . The magnitude of the influence of product completeness with the dimensions of variety (product completeness), width or breath (product availability), depth (product type and characteristics), consistency (maintaining product conformity) and balance (product adjustments) on repurchase decisions is 8.2%. That 8.6% of the repurchase decision variable (Y) is influenced by the X1 variable (product quality) and X2 variable (product completeness), while the remaining 91.4% is determined by other variables.

Co-Authors Aan Nurhadi AAN NURHADI Aryani Sairun Baginda Harahap Baginda Harahap Baginda Harahap Bayu Eko Broto Chairul Bariah Cici Anneke Putri Hutagalung David Sitorus Hayanuddin Safri Maisara Batubara Nasrul Wahdi Neni Sri Wahyuni Nurjannah Raflis Rohmah Alawiyah Harahap Roy Nuary Singarimbun Selvi Aristantya Sugito Sutoyo Sutoyo Zalikha Zuriani Ritonga

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