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PENGARUH HARGA, PROMOSI, DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE LAZADA PADA MAHASISWA FAKULTAS PSIKOLOGI UNPRI MEDAN David Sitorus; Maisara Batubara; Cici Anneke Putri Hutagalung; Atika Aini Nasution
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 3 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i3.2023.160-175

Abstract

Objek riset ini pada mahasiswa Psikologi UNPRI Medan yang melakukan keputusan pembelian atas e-commerce Lazada. Pendekatan yang diterapkan pada riset ini mempergunakan kuantitatif, Hasil riset Uji t menjelaskan bahwasannya harga, promosi dan ulasan porduk mempunyai dampak positif dan signifikan pada keputusan pembelian barang di e-commerce Lazada. Uji F menjelaskan bahwasannya harga, promosi, dan ulasan produk secara simultan berdampak signifikan pada keputusan pembelian barang di e-commerce Lazada. Dari nilai Adjusted R Square Harga, Promosi serta Ulasan Produk bisa diterangkan oleh variasi variabel indenpende sebesar 6,60% sementara sebesar 6,72% (100% - 6,60%) sisanya diterangkan oleh variable lain yang masih belum diteliti pada riset ini.
Socialization of Building Business Organizational Culture Towards Sustainability in Culinary Business in Sukakarya District, Sabang City Atika Aini Nasution; Baginda Harahap; Raflis; Roy Nuary Singarimbun; Neni Sri Wahyuni; Selvi Aristantya
IJCS: International Journal of Community Service Vol. 2 No. 1 (2023): International Journal of Community Service (IJCS)
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i1.418

Abstract

This Community Service should be able to contribute to culinary business Aguan Peanut Cake actors in the Sukakarya sub-district, Sabang City. A strong culture and good management of Human Resources are tools to compete with competitors in an organization. The result of a strong culture is that the culture will promote consistent behavior that can create organizational effectiveness that is influenced by employee performance. But if the culture is not good, then the goal will go in the wrong direction. There are 4 factors in the development of Organizational Culture, namely a culture of discipline, honesty and responsibility, a creative work culture, an environmentally friendly work culture and a work culture that is aware of local values. Changes in the organizational culture need to be disseminated to all employees so that it becomes a daily work behavior, so that the organizational culture becomes a collective awareness that can benefit all parties. However, it is not easy to create a new habit, it needs simultaneous and continuous encouragement and effort so that the organizational culture becomes a positive habit.
Analysis of Elements that Form Employee Job Satisfaction at CV. Ibnu Aqil Mandiri: Atika Aini Nasution; Aan Nurhadi
ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i5.344

Abstract

From the initial research that researchers did, the phenomenon within the company was related to the employees' work awareness for the organization, where it was an obligation that needed to be further developed. For that reason the clarity of goals and policies applied by the organization is a very important factor and needs to be implemented properly and correctly so that employee job satisfaction with the organization can grow. Of course employee job satisfaction can grow along with the creation of a conducive organizational climate. The warmth of the work relationship at the workplace, the organization's attention to the facilities and infrastructure that are increasingly adequate, the better employee rewards need to get the attention of superiors because these factors contribute positively to employee job satisfaction. The purpose of this research is to find out the elements that influence the formation of employee job satisfaction on the CV. Ibnu Aqil Mandiri. The number of samples in this study amounted to 10 people using saturated sample techniques. The analysis technique used is descriptive analysis method. The results showed that the most dominant factors affecting employee job satisfaction CV. Ibnu Aqil Mandiri is a desire for a decent life. This is based on the desire to get compensation in the form of basic salary, incentives in the form of additional bonuses outside of basic salary, benefits such as THR, leave due to illness, leave because of the interests of holding a marriage, pregnancy and so forth. Likewise with career development, job allowances, family allowances that play a role as a driver of his desire to work harder and improve his abilities.
Co-Authors AAN NURHADI Aan Nurhadi Aryani Sairun Baginda Harahap Baginda Harahap Baginda Harahap Bayu Eko Broto Chairul Bariah Cici Anneke Putri Hutagalung David Sitorus Hayanuddin Safri Maisara Batubara Nasrul Wahdi Neni Sri Wahyuni Nurjannah Raflis Rohmah Alawiyah Harahap Roy Nuary Singarimbun Selvi Aristantya Sugito Sutoyo Sutoyo Zalikha Zuriani Ritonga