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All Journal International Journal of Social Science and Business ProBisnis : Jurnal Manajemen International Journal of Economics (IJEC) International Journal of Community Service (IJCS)
Aryani Sairun
Universitas Battuta
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Modern Retail Marketing Mix Analysis of Customer Loyalty With Buying Decisions as an Intervening Variable Sugito; Aryani Sairun; Desi Astuti; Megasari Gusandra Saragih
International Journal of Social Science and Business Vol. 6 No. 4 (2022): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i4.48363

Abstract

Modern retail has become increasingly ubiquitous in people's daily activities as the times have progressed and globalization has occurred. This is due to changes in people's purchasing habits, with consumers preferring to shop at modern retail markets that offer one-stop shopping and competitive prices over traditional markets where transactions are typically conducted through bartering. This study is to analyze the effect of modern retail marketing mixes on loyalty mediated by buying decisions. The population of this study is all customers of Metro Supermarket, with a total sample 224 respondents. The sampling technique is nonprobability sampling with purposive sampling. The results of the study indicate that product, price, promotion and retail service effect on the buying decision of Metro Pasar Swalayan customers.  Shop design and location effect on the buying decisions of Metro Pasar Swalayan customers. Product, promotion, retail service, Shop design and location effect on the loyalty of Metro Pasar Swalayan customers. Meanwhile, the price had no effect on the loyalty of Metro Pasar Swalayan customers. Buying decision partially mediates the effect of product, price, promotion, and retail service on customer loyalty of Metro Supermarkets. But buying decision does not mediate the influence between shop design and location on customer loyalty of Metro Supermarkets.
Marketing Strategy in Increasing Sales of Muslim Clothing Products at the Petisah Market in Medan City Atika Aini Nasution; Aryani Sairun; Sugito
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December 2022
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.022 KB) | DOI: 10.55299/ijec.v1i2.246

Abstract

The level of competition in the business world requires every seller to be able to carry out his marketing activities more effectively and efficiently. This study aims to determine the marketing strategy for Muslim fashion products at the Petisah Market in Medan City in increasing sales, and to find out the obstacles encountered in marketing Muslim fashion products at the Petisah Market in Medan City. This research is a field research ( field research ) which is descriptive qualitative in nature. The results of the study show that the marketing strategy carried out by Muslim clothing traders at the Petisah Market in Medan City is to do good segmentation , targeting and positioning , by carrying out a marketing mix related to product , price , place , promotion , people , process , and physical evidence. The obstacles faced in marketing Muslim fashion products at the Medan City Petisah Market, including the lack of capital, delays in the arrival of goods ordered from suppliers, lack of employees and minimal promotion, namely only relying on social media which also has various limitations.
E-Commerce Training for Beginner Entrepreneurs in Bireuen District Zuriani Ritonga; Hayanuddin Safri; Bayu Eko Broto; Sutoyo; Chairul Bariah; Atika Aini Nasution; Aryani Sairun
International Journal of Community Service (IJCS) Vol. 1 No. 2 (2022): International Journal of Community Service (IJCS)
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.275 KB) | DOI: 10.55299/ijcs.v1i2.191

Abstract

Mature this development of business startups Micro, Small, and Intermediate (MSME) supported with technological development. The existence of the industrial revolution 4.0 has a positive impact on developments business world. Utilization of the latest appropriate technology in business development based on in the spirit of an established entrepreneur will be able to optimize the process as well as the results of a business unit that is developed. E-commerce training in the home industry provides benefits to business actors Micro, Small, and Intermediate in Bireuen District for increase turnover sale as well as could develop a business that live it to grow become more big again. The existence of an e-website This commerce customer gets not only from the scope of Bireuen Regency, but also customers can be from outside Aceh, of course it can help the government in improve the economy, especially in the regencies, so that the regencies are open to opportunities for able to compete on a national and international level. Order process, sales process and stock goods can conducted with fast and accurate so that could help monitoring effort and also naturally could increase turnover sale for perpetrator MSME which exists in Bireuen Regency.
The Effect of Price Discount, Store Atmosphere and Bonus Pack on Purchase Decisions (Study on Carefour Consumers) Aryani Sairun; Sugito Sugito
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

From the initial research that the researchers did and from the information obtained and observations made, it can be said that there were differences in consumer purchasing decisions on Dettol and Lifebuoy soap products intended for public health. The purpose of this research is to find out whether the price discount, store atmosphere and bonus pack on purchasing decisions (study on consumers Carefour). From the research results show that the value count for X1 (0.751 <1.984) and Sig (0.455> 0.05), then the price discount does not significantly influence the purchase decision. For the value of X2 obtained tcount (3.946> 1.984) and Sig (0.000 <0.05), thus the store atmosphere has a significant effect on purchasing decisions. For the value of X3 obtained t count (13.959> 1.984) and Sig (0.000 <0.05), thus the bonus pack has a significant effect on purchasing decisions. The calculated F value is 132.280 greater than F table (n - k - 1) = 2.696) and sig F <5% (0.000 <0.05), this means that simultaneously the price discount, store atmosphere and influential bonus pack variables simultaneously. significant to purchasing decisions. As a suggestion that can be raised, among others, the company should pay attention to the employee's discount price, where the price discount greatly affects the purchase decision both personally and for the company as a whole. significant to purchasing decisions.
Co-Authors ATIKA AINI NASUTION Bayu Eko Broto Chairul Bariah Desi Astuti Hayanuddin Safri Megasari Gusandra Saragih Sugito Sugito Sugito Sugito Sutoyo Sutoyo Zuriani Ritonga