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All Journal Niagawan JURNAL ILMIAH SIMANTEK Outline Journal of Management and Accounting PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya
BAMBANG SUTEJO
SEKOLAH TINGGI ILMU EKONOMI EKA PRASETYA
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Journal : PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)

 1 
The Effect of Digital Marketing, E-payment, and Service Quality on Sales Revenue of Culinary MSMEs in Tenda Santai Sejenak Yuni Irmawan; Idhina Ghustina; Bambang Sutejo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.74

Abstract

In the midst of the current era of digitalization, technological advances have provided various conveniences for entrepreneurs. Technological development is a development that cannot be avoided in everyday life. The culinary MSMEs of Tenda Santai Sejak have a fairly high level of income in 2020 and above. the purpose of the study was to determine the effect of Digital Marketing, E-Payment and Quality Service on the sales revenue of culinary MSMEs in Tenda santai sejak. The type of research method used in this research is quantitative method, The population of this study were customers of MSMEs Tenda Santai Sejak with a total of 712 people. The sample of this study involved 90 respondents. The data used is primary data or data obtained directly from respondents, the data collection method used by researchers is to distribute questionnaires to customers of the Tenda Santai Sejenak UMKM directly by sampling using the sovlin technique. Based on partial hypothesis testing, it is concluded that there is an effect of Digital-Marketing and E-payment on Sales Revenue at Tenda Santai Sejenak and there is no effect of Quality Service on Sales Revenue at Tenda Santai Sejenak.Based on the results of this study, it can be concluded that the absence of digital marketing in an MSME business in the era of globalization like now greatly affects its sales revenue, not only with Digital Marketing but E-payment also has an effect on increasing MSME sales, because nowadays consumers choose not to be complicated in transactions.
The Impact of Price Discounts and Viral Marketing on Purchase Intentions in TikTok E-commerce Yohanes Hamonangan; Bambang Sutejo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.106

Abstract

In the current digital era, the role of social media, especially TikTok, has rapidly evolved and become an integral part of the daily lives of the global community. TikTok, a social network initially focused on short music videos, has transformed into an e-commerce platform that is changing the way we shop. With features like the “yellow cart”, TikTok enables content creators to market products and earn money from their sales. This research aims to determine the influence of viral marketing and discount promotions on purchase intention using a quantitative research method by utilizing a questionnaire in the form of a Google form, which will be distributed to the public by the researcher. This type of research is quantitative with an unspecified or unknown number of respondents. Using the Hair formula, the maximum sample size is 70 respondents for 7 indicators. In this study, the sample size is 70 respondents. The data analysis technique used in this research is multiple linear regression analysis using SPSS version 23 as the data processing tool. The results of this study indicate 37.2% of the variation in Price Discount can be explained by the variables Viral Marketing and Price Discount. the effect of Viral Marketing and Price Discount have a significant influence on Purchase Intention.
The Influence of The Ease of Information and The Ease of Transaction on Online Purchasing Decisions at Bika Ambon Rika Store on Sekip, Medan in The Digital Era Clara Lee; Bambang Sutejo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.107

Abstract

Bika Ambon is one of the specialty cakes from Medan, North Sumatra. One of the well-known Bika Ambon shops in Medan is Toko Bika Ambon Rika. Toko Bika Ambon Rika was previously only sold offline. Now, due to the development of technology and accessibility in the digitalization era, Toko Bika Ambon Rika has started selling online in order to maintain its business in this digitalization era. Thus, this study was conducted to analyse the effect of ease of information and ease of transactions on online purchasing decisions at Toko Bika Ambon Rika, Medan, in this digital era. The population in this study were consumers of Toko Bika Ambon Rika who had made at least one or more online purchases within the past year. The number of samples in this study was determined by the method of Hair et al. (1998), so the minimum sample size that researchers must obtain in this study is 165 respondents. From the results of the coefficient of determination, it can be concluded that the effect of the Ease of Information and Ease of Transaction variables simultaneously on Y is 35.7%, while the remaining 64.3% is influenced by other factors.
Co-Authors Afdhalina Clara Lee Dedy Lazuardi Idhina Ghustina Ihdina Gustina Ihdina Gustina Khairunnisa M. Farid Pratama Perangin-angin Monica Monica Muammar Rinaldi Muhammad Ali Akbar Putri Wahyuni Yohanes Hamonangan Yuni Irmawan