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Journal : Jesya (Jurnal Ekonomi dan Ekonomi Syariah)

Analisis Pengaruh Bauran Pemasaran Terhadap keputusan Pembelian Richard Berlien; Sumaizar Sumaizar; Satria Sinambela
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v2i2.78

Abstract

Tea Powder is a delicious beverage powder in Sidamanik. In developing the business, the company will expand the sales area in each sub district. The company chooses the low end segment, which is considered to be at low cost, and determines product positioning only in the sweet bread market. Management has conducted the marketing mix strategy. But, the effectiveness is still being argued, especially regarding the problems of the expansion of sales area. Thus, the scientifically conducted study is needed to measure the marketing mix and its influence on the decision, statisfaction, and the loyalty of customers. Results of the study showed that the overall hypothesis were acceptable and there were significant influences of the product, distribution, and promotion on consumers’ decison; there were significant influences of product and price on consumers’ satisfaction; there were significant influences of consumers’ decision on consumers’ satisfaction and loyalty, and there was a significant influence of consumers’ satisfaction on consumers’ loyalty.
Analisis Prosedur Pelayanan Pembayaran Pensiun Pegawai Negeri Sipil (PNS) DI PT.TASPEN (PERSERO) Cabang Pematangsiantar Richard Berlien; Eka Pratiwi Septania Parapat; Rico Pratama
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 1 (2020): Volume 3 Nomor 1 Periode Januari 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v3i1.154

Abstract

This study aims to determine how the civil servant pension payment service procedures and what obstacles are faced in the pension payment service and how to overcome them. This type of research is qualitative. The data collection techniques used were observation, interview and documentation. Data analysis techniques using data reduction, data presentation, and conclusions. The results showed that the service procedures for civil servants' pension payments were filing, verification, authorization, closing and posting. The problems faced are the existence of a family principle in the process of settling pension payment services and a deviation from standard operating procedures. This can be overcome by conducting training for employees to follow standard operating procedures and be subject to sanctions.