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All Journal Publica: Jurnal Pemikiran Administrasi Negara Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Komitmen : Jurnal Ilmiah Manajemen Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial
Rahayu Kusumadewi
UIN Sunan Gunung Djati Bandung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH BUZZ MARKETING DAN BRAND AMBASSADOR TERHADAP PURCHASE DECISION DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING Gawik Setiawan; Eri Novari; Rahayu Kusumadewi
Komitmen: Jurnal Ilmiah Manajemen Vol 2, No 2 (2021): Komitmen : Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v2i2.14376

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh buzz marketing dan brand ambassador terhadap purchase decision dengan brand awareness sebagai variabel intervening pada pengguna produk ponsel merek vivo di Kota Bandung. Metode yang digunakan adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Sampel yang digunakan adalah sebanyak 110 responden pengguna produk ponsel merek vivo di Kota Bandung dengan teknik purposive sampling dan accidental sampling melalui penyebaran kuesioner. Pengujian instrumen dilakukan dengan uji asumsi dasar dan asumsi klasik, pengujian hipotesis dilakukan dengan uji regresi linear berganda, uji t, uji f, dan uji koefisien determinasi yang kemudian dilanjutkan dengan menggunakan path analys. Hasil penelitian menunjukkan bahwa buzz marketing, brand ambassador, brand awareness berpengaruh positif dan signifikan terhadap purchase decision secara langsung maupun tidak langsung.
Analisis Aset Pemerintah Daerah Kota Bandung Rahayu Kusumadewi; Veren Virginia
Publica: Jurnal Pemikiran Administrasi Negara Vol 10, No 2 (2018): Pengelolaan Keuangan Daerah
Publisher : Department of Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jpan.v10i2.7629

Abstract

Local government assets are one of the elements of the regional government balance sheet. Asset informaton in the balance sheet, describes the conditons of economic wealth owned by the local government. However, in the Bandung City Revenue Management Agency SKPD report, there was a decrease in the absolute value of the asset component, namely in the account of fixed assets, current assets and total assets. The purpose of the study was to analyze assets in the BPPD Bandung financial statements after a change in nomenclature, and to find out how the financial condition of Bandung BPPD, the ability of Bandung BPPD fulfill its obligations, and any indcators underlying the declnei in assets using ratios, includng; (1) Liquidty Ratoi, (2) Solvability Ratoi; and (3) Debt Ratio. Using descriptive-qualitative methods. Data collection techniques used were observation, interviews, and documentation. The results of this study indcate that, after a change in nomenclature, changes in the basis of measurement underlying the preparation of financial statements, namely a combinaton of cash and accrual basis. The financial condition of the Bandung City BPPD 2016-2017, in fulfillng its oblgations in prime condition. Judging from financial ratios, in the form of liquidty ratios, solvency ratios, and debt ratios, Bandung BPPD has a very good value between the comparison of assets and liablities. The decrease in current assets was influenced by the increase in tax receivables. Thus, the increase in tax receivables affects the increase in allowance for tax receivables. This is caused by bad tax receivables. The decrease in fixed assets is affected by the transfer of fixed assets to other asset accounts. This is because the condition of fixed assets is damaged and is not feasible to be used as a fixed asset. Fixed assets that were severely damaged reached 11.3 M.
Implementasi Kebijakan Keterwakilan Perempuan Dalam Pemilu Legislatif Kabupaten Subang Rahayu Kusumadewi; Idah Wahidah; Wiwin Julaeha
Publica: Jurnal Pemikiran Administrasi Negara Vol 10, No 1 (2018): Kebijakan Publik di Indonesia
Publisher : Department of Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jpan.v10i1.7625

Abstract

Fulfillment of women's political rights is a precondition for the realization of democratic representation which is balanced between men and women. The Regency of Subang is based on the results of the election in 2014, only a percentage of 16%. Therefore, this study aims to determine the implementation of the policy of women's representation in the General Election of Subang DPRD Members.This research uses qualitative method with descriptive approach. The data idan information obtained will be analyzed according to Miles and Huberman data analysis techniques consisting of data reduction activities, data presentation.The results showed that the fulfillment of women's representation in Subang Regency reached 41.74%, while the fulfillment of women's representation by the Gerindra Party reached 40.82% which showed that the policy of women's representation could be implemented well by the Gerindra Party because it was supported by communication, resources, dispositions and bureaucratic structure.The fulfillment obstacle arises both from internal party parties who have not been able to create an effective recruitment process or from women who are not ready to be involved in practical politics because the existing regeneration system has not been running systematically and sustainably. Meanwhile, to create quality control for women candidates, the Gerindra Party seeks to create a rigorous selection process through the stages of screening, screening, and verification.
Optimalisasi Dana Peningkatan Kesiapsiagaan Bahaya Kebakaran dan Bencana Dalam Perspektif Disaster Risk Management Muhammad Febriansyah Rohimat; Abdal Abdal; Rahayu Kusumadewi
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 4, No 2 (2022): Birokrasi dan Pemerintahah di Daerah 8
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v4i2.18365

Abstract

The establishment of disaster preparedness in the community is a very important thing to be done by the government. This is because Indonesia is located in the ring of fire belt areas which causes a variety of potential disasters. In dealing with this, Bandung city government through the Bandung City Fire and Disaster Management Office established a program in order to improve preparedness. Therefore, the government needs to optimize the available budget in order to achieve this goal.  The research objective to be achieved in this paper is to analyze how the optimization of funds for the Fire and Disaster Preparedness and Prevention Program from the perspective of disaster risk management in the Bandung City Fire and Disaster Management Office. This research is a descriptive research utilizing qualitive method. Data collection was conducted using structured interviews, literature reviews, and unstructured observations in research locations. The result of this research is the formation of disaster preparedness in the community has not been fully optimized. This is due to the non-fulfillment of existing parameters in disaster risk management such as knowledge about disasters, emergency planning, and warning systems. Keyword: Disaster Preparedness, Disaster Risk Management, Fund Optimazation
INOVASI SISTEM INFORMASI PERJALANAN DINAS PADA KANTOR PEMERINTAHAN KECAMATAN CICALENGKA KABUPATEN BANDUNG Naufal Dholifun Nafsi; Rahayu Kusumadewi; Ai Siti Farida
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 20 No. 2 (2022): Jurnal Dialektika: Jurnal Ilmu Sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/dialektika.v20i2.55

Abstract

AbstrakLambatnya proses penyusunan laporan keuangan menjadi permasalahan yang tengah dihadapi pemerintahan daerah, sehingga pemerintahan Kecamatan Cicalengka melakukan inovasi untuk membenahi hal ini dengan membuat aplikasi sistem informasi perjalanan dinas (Silajadi) untuk meningkatkan kinerja pemerintahan daerah. Penelitian ini bertujuan untuk menganalisis permasalahan, hambatan dan tantangan inovasi sistem informasi perjalanan dinas pada kantor pemerintahan Kecamatan Cicalengka Kabupaten Bandung. Inovasi ini diharapkan dapat meningkatkan kinerja pemerintahan daerah dalam mereformasi birokrasi. Metode penelitian ini adalah deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data dengan wawancara dan observasi, informan ditentukan mengunakan metode triangulasi sumber untuk memperoleh validitas data dan pandangan yang lebih luas mengenai objek yang diteliti serta mengunakan data sekunder berupa dokumen pemerintahan pemberitaan media elektronik selanjutnya dianalisis berdasarkan pendekatan inovasi daerah. Hasil dari penelitian ini menjelaskan bahwa dalam inovasi sistem informasi perjalanan dinas di Kecamatan Cicalengka didorong adanya indikator pendorong inovasi dari Ancok , yaitu : 1) Modal manusia (Human capital), 2) Modal kepemimpinan (Leadership capital) dan 3) Modal Struktural (Structure capital). The slow process of preparing financial reports is a problem faced by the region, so the Cicalengka District government innovates to fix this by making an official travel information system application (Silajadi) to improve local government performance. This study aims to analyze the problems, barriers and challenges of innovation of official travel information systems at the government office of Cicalengka District, Bandung Regency. This innovation is expected to improve the performance of local governments in reforming employees. This research method is descriptive with a qualitative approach. The technique of collecting data is by interview and observation, the information determined is determined by the triangulation method of sources to obtain data validity and a broader view of the object under study and using secondary data in the form of government media coverage and then analyzed based on the regional innovation approach. The results of this study explain that the innovation of official travel information systems in Cicalengka District supports humans, there are indicators driving innovation from Ancok in Syafaruddin, namely: 1) Human capital, 2) Leadership capital and 3) Structure capital.
MANAJEMEN RISIKO KEUANGAN DALAM TINJAUAN ISLAM Iwan Setiawan; Rahayu Kusumadewi; Mega Permata Sari; Mentari Fuzi Astuti
Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Vol 4, No 2 (2022): AKSY: Jurnal Ilmu Akuntansi dan Bisnis Syariah
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/aksy.v4i2.23391

Abstract

Every business has a certain amount of risk. It is difficult for us to accurately predict the future. No one in this world is able to predict the future exactly, even for a split second. Risk-taking is advantageous because there is always the possibility of something going wrong. Identification, analysis, assessment, control, and making every effort to prevent or eliminate hazards that are considered undesirable are all steps in the risk management process. Risk management is the process of organizing, controlling, and supervising the operation of an organization within a company. Reducing the likelihood that the company may suffer revenue losses is the goal of risk management. Risk management is the process of organizing, controlling, and supervising the operation of an organization within a company. Reducing the likelihood that the company may suffer revenue losses is the goal of risk management. Three elements are necessary for a risk management system namely: an appropriate environment for risk management, including good rules and processes; adequate techniques for measurement, mitigation, and monitoring; and appropriate internal control. 
Co-Authors Abdal Abdal Ai Siti Farida Eri Novari Gawik Setiawan Idah Wahidah Iwan Setiawan Mega Permata Sari Mentari Fuzi Astuti Muhammad Febriansyah Rohimat Naufal Dholifun Nafsi Veren Virginia Wiwin Julaeha