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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial JPM: JURNAL PENGABDIAN MASYARAKAT International Journal of Educational Research and Social Sciences (IJERSC) Komitmen : Jurnal Ilmiah Manajemen Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Journal of Innovation Research and Knowledge Sewagati: Jurnal Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences The Eastasouth Management and Business Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) International Journal of Sustainable Applied Sciences (IJSAS) JPMAS : Jurnal Pengabdian Masyarakat
Lela Elvira
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Exploring the Dimensions of Service Quality and Customer Satisfaction of Mixue Product Slamet Heri Winarno; Lela Elvira
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 1 (2023): April 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i1.23

Abstract

This study aims to explain the effect of applying the service dimension on customer satisfaction. Quality service is a comparison between the service felt by customers and the quality of service that customers expect through its dimensions. Research is descriptive and quantitative, looking for causality between the variables studied. This research focused on 100 sample people who were customers of Mixue start-up products located in Depok, West Java, and surrounding areas. Data collection used questionnaires and was obtained using the SEM method of path analysis. The results showed that of the five dimensions of service, one, namely responsiveness, did not have a significant influence on customer satisfaction. The validity test results show that all question items are valid, and the research model is feasible or reliable to use. This study also resulted in a squared multiple correlation (R2) value of 0.604, where customer satisfaction can be explained by service dimensions of 60.4%
Exploring the Influence of Digital Innovation and Paylater Features on Customer Loyalty in E-Commerce: The Mediating Role of Experiential Marketing Slamet Heri Winarno; Lela Elvira; Bryan Givan; RR Roosita Cindrakasih
International Journal of Management and Business Intelligence Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v1i3.515

Abstract

The purpose of the study is to establish the manner in which experiential marketing has affected digital innovation and pay-later choices on Shoppe customers e-commerce customer loyalty.  using quantitative methods and a method of non-probability sampling like simple random sampling with 100 samples. SEM (Stuctural Equation Modelling) examination of data. The research results shown that paylater's feature and characteristics related to digital innovation have a significant impact in affecting loyalty among customers, as well as how experiential marketing can be affected by paylater. However, experiential marketing fails to significantly impact consumer loyalty, and neither does digital innovation, which aims to establish customer relationships. It also has a minimal part in experiential marketing that intervenes.
Pelatihan Pembuatan Foto Produk Untuk Penguatan Visual Branding Dalam Pemasaran Online Produk KSU Kowage Elmira Siska; Nurlaela Eva Puji Lestari; Siti Mabrur Rachmah; Lela Elvira
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i2.1255

Abstract

This community service activity was carried out with a partner, KSU Kowage, which is one of the MSME cooperatives in Bogor Regency. Apart from small capital, the problems faced by the KSU KOWAGE Cooperative are weak human resources, limited access to information, and the use of technology in carrying out online marketing. This activity aims to improve the skills of KSU Kowage members in creating aesthetic product photos that can be used as promotional media in online marketing, to strengthen the visual branding of MSME products. Implementation of community service activities is carried out through three stages which include the preparation stage, implementation stage, and activity evaluation stage. Based on the recapitulation analysis of the questionnaires given to participants, it is known that the material provided is by the participant's needs. Based on the paired sample t-test statistical test using the SPSS version 25 program, this training actually had a positive and significant impact on increasing insight, knowledge, skills, and expertise of KSU Kowage members
Exploring the Dimensions of Service Quality and Customer Satisfaction of Mixue Product slametheriwinarno; Lela Elvira
International Journal of Sustainable Applied Sciences Vol. 1 No. 1 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsas.v1i1.139

Abstract

This study aims to explain the effect of applying the service dimension on customer satisfaction. Quality service is a comparison between the service felt by customers and the quality of service that customers expect through its dimensions. Research is descriptive and quantitative, looking for causality between the variables studied. This research focused on 100 sample people who were customers of Mixue start-up products located in Depok, West Java, and surrounding areas. Data collection used questionnaires and was obtained using the SEM method of path analysis. The results showed that of the five dimensions of service, one, namely responsiveness, did not have a significant influence on customer satisfaction. The validity test results show that all question items are valid, and the research model is feasible or reliable to use. This study also resulted in a squared multiple correlation (R2) value of 0.604, where customer satisfaction can be explained by service dimensions of 60.4%.
Sosialisasi Kurikulum Merdeka dan Aplikasi Belajar Online Gratis pada Yayasan Mathla’ul Anwar sebagai Bentuk Dukungan Perguruan Tinggi terhadap Implementasi Kurikulum Merdeka Elmira Siska; Nurlaela Eva Puji Lestari; Siti Mabrur Rachmah; Lela Elvira
JPMAS : Jurnal Pengabdian Masyarakat Vol 1 No 1 (2023): Jurnal Pengabdian Masyarakat
Publisher : PT Kimshafi Alung Cipta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59000/jpmas.v1i1.86

Abstract

Kegiatan Pengabdian Masyarakat dilaksanakan dengan mitra adalah Yayasan Mathla’ul Anwar sebagai lembaga penyelenggara pendidikan yang salah satu jenjangnya adalah MIS Mathlaul Anwar 1. Pergantian kurikulum tidak hanya menimbulkan dampak positif, tetapi juga berdampak negatif terkait dengan pemahaman, tingkat kesiapan Yayasan untuk melaksanakan kurikulum yang baru dan juga anggapan tentang biaya pengadaan buku-buku dan materi penunjang pelajaran yang menjadi lebih mahal. Pelaksanan kegiatan Pengabdian Masyarat dilakukan melalui tiga tahap yang meliputi tahap persiapan, tahap pelaksanaan secara hibryd, dan tahap evaluasi kegiatan. Berdasarkan analisis rekapitulasi kuesioner yang berikan kepada peserta, diketahui bahwa materi yang diberikan sesuai dengan kebutuhan peserta. Berdasarkan uji statistik paired sample t-test dengan menggunakan Program SPSS versi 25, sosialisasi ini berdampak positif dan signifikan terhadap peningkatan wawasan, pengetahuan, keterampilan dan keahlian staf Yayasan Mathla’ul Anwar.
Co-Authors Arman Syah Putra Arman Syah Putra Bryan Givan Chodidjah Chodidjah Della Apriliani Dewi Astuti Dharu Dewi Elmira Siska Iwan Asmadi Jeffry Latumahina Neng Elisnawati nurlaela eva puji lestari Rinfutihat RR Roosita Cindrakasih RR Roosita Cindrakasih RR Roosita Cindrakasih RR Roosita Cindrakasih Sabil Sabil Siti Mabrur Rachmah Siti Mabrur Rachmah Siti Mabrur Rachmah Slamet Heri Winarno Slamet Heri Winarno Slamet Heri Winarno Slamet Heri Winarno Suhardoyo Suhardoyo Suhardoyo Zahra Zahra