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All Journal Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Levin Nathanael
Program Studi Keuangan, Universitas Prasetiya Mulya, Jakarta
Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Pengembangan Usaha Kecil dan Menengah Kerajinan Bambu dalam Peningkatan Kualitas Produk dan Pemasaran di Desa Ciputri, Pacet, Cianjur Fahmi Reyhan; Karina Ayu Tangkau; Levin Nathanael; Shamar Kharisma; Steven Bagus Anzhari; Sylvia Oetomo; Thendi Narada; Sonny Agustiawan*
Journal Pemberdayaan Masyarakat Indonesia Vol 1 No 1 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.073 KB) | DOI: 10.21632/jpmi.1.1.204-218

Abstract

The development of small and medium enterprises is one part of the activities of the 2019 Community Development program held by Universitas Prasetiya Mulya with the aim of developing businesses in several villages, one of which is Ciputri Village. One of the partners who received assistance was the bamboo business. With this assistance, it is hoped that this business can continue to grow to improve the lives of partners. The efforts made to develop this business are through improving the quality of the tools and materials used. The manual bamboo carving tool that was previously used is replaced by an electric carving tool that can produce products faster and of good quality. In addition, marketing is also done not only via offline stores, but through several social media and other e-commerce to simplify the product marketing process.
Co-Authors Fahmi Reyhan Karina Ayu Tangkau Shamar Kharisma Sonny Agustiawan Steven Bagus Anzhari Sylvia Oetomo Thendi Narada