Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Vol 1 No 1 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)

Pengembangan Usaha Kecil dan Menengah Kerajinan Bambu dalam Peningkatan Kualitas Produk dan Pemasaran di Desa Ciputri, Pacet, Cianjur

Fahmi Reyhan (Program Studi Bisnis, Universitas Prasetiya Mulya, Jakarta)
Karina Ayu Tangkau (Program Studi Bisnis, Universitas Prasetiya Mulya, Jakarta)
Levin Nathanael (Program Studi Keuangan, Universitas Prasetiya Mulya, Jakarta)
Shamar Kharisma (Program Studi Branding, Universitas Prasetiya Mulya, Jakarta)
Steven Bagus Anzhari (Program Studi Branding, Universitas Prasetiya Mulya, Jakarta)
Sylvia Oetomo (Program Studi Bisnis, Universitas Prasetiya Mulya, Jakarta)
Thendi Narada (Program Studi Bisnis, Universitas Prasetiya Mulya, Jakarta)
Sonny Agustiawan* (Program Studi Bisnis, Universitas Prasetiya Mulya, Jakarta)

Article Info

Publish Date
11 Nov 2019

Abstract

The development of small and medium enterprises is one part of the activities of the 2019 Community Development program held by Universitas Prasetiya Mulya with the aim of developing businesses in several villages, one of which is Ciputri Village. One of the partners who received assistance was the bamboo business. With this assistance, it is hoped that this business can continue to grow to improve the lives of partners. The efforts made to develop this business are through improving the quality of the tools and materials used. The manual bamboo carving tool that was previously used is replaced by an electric carving tool that can produce products faster and of good quality. In addition, marketing is also done not only via offline stores, but through several social media and other e-commerce to simplify the product marketing process.

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Journal Info
Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Website

Abbrev

JPM

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Education Social Sciences

Description

JPMI memiliki ruang lingkup nasional, mencakup berbagai topik seputar pemberdayaan kewirausahaan masyarakat yang dilakukan dalam kegiatan pengembangan dan pengabdian kepada masyarakat. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan pemikiran-pemikiran dan gagasan-gagasan konseptual serta ...