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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Research Journal of Business Studies (E-Journal) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Sandy Gunawan
Universitas Prasetiya Mulya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Kegiatan Pengembangan Usaha Terhadap Usaha Es Noni di Desa Cijedil Andrika Prakasa Halim; Fransisca Gunawan; Giandre Adirga; Gracia Tania Larisa; Jessy Christella; Matthew Immanuel; Muhamad Reza Rizky; Sandy Gunawan
Journal Pemberdayaan Masyarakat Indonesia Vol 1 No 2 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1007.136 KB) | DOI: 10.21632/jpmi.1.2.314-333

Abstract

Es Noni is a home-based ice cream business that is still being classified as a small business as it needs a better development process to increase its sales. Therefore, Es Noni has several problems formulated from this case that needs to be solved. First, the production quantity of the ice cream was limited due to the absence of, no suitable freezer to store all of the production demand. Next, there was only one place to sell the ice cream continuously and they didn’t have a large, compatible cooling box that has enough space to store all of the sellable ice creams. Whereas the last problem is Es Noni never records its sales on a daily basis and their way of distributing the revenue is still incorrect. With all of the problems that Es Noni had, the author wanted to help in solving these problems. The author purchased most of the required equipment to increase the amount of production and sales. Moreover, the author discovered other sales methods to expand the ice cream’s market, alongside giving them the knowledge on how to write an accounting report correctly regarding their cash flow and product inventory to minimize the occurrence of adverse errors.
The Predominant Elements for Strategic CSR Implementation in SMEs Sandy Gunawan; Rizal Syarief; Popong Nurhayati; Yudha Heryawan Asnawi; Handito Hadi Joewono
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 2 (2022): August - November 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.2.191-204

Abstract

Research on strategic Corporate Social Responsibility (CSR) in small and medium-sized enterprises (SMEs) is still not much in number, particularly, in developing countries. Although SMEs play an important role in economic development, this sector has received less attention in research on its competitiveness through social responsibility. According to previous literature, SMEs have unconsciously practiced social responsibility but have not integrated it into their strategy. The same condition has also occurred to SMEs in Badung district, Bali, where they practice social responsibility in running their business as an embodiment of a philosophy based on religious teachings. However, this type of CSR has not yet made a positive contribution to their competitiveness. This study attempts to answer what elements are required to obtain CSR as a strategy. Interpretive Structural Modeling methodology was implemented in the SMEs located in Badung Regency, Bali. The study finds that the integration of strategic CSR into SMEs’ strategy was focused on a new paradigm to improve SMEs’ competitiveness. This new way of thinking can be achieved by intensively socializing the benefits of strategic CSR through education, relevant policy and collaboration between related stakeholders.
Local Wisdom Based Social Responsibility of Balinese SME to Improve Competitiveness Sandy Gunawan; Rizal Syarief; Popong Nurhayati; Yudha Heryawan Asnawi; Handito Hadi Joewono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.141

Abstract

Small and Medium Enterprises (SMEs) have crucial role in Indonesian economy. Despite the enormous contribution, SMEs still encounter obstacles in business development. SMEs do not yet have appropriate strategy to create competitiveness. Strategies suitable for SMEs must consider local wisdom of the location where SMEs domicile. This study aims to analyze the influence of local wisdom in creating competitiveness for SMEs, carried out through socially responsible practices. This study applies qualitative method focusing on twelve SMEs located in Badung district, Bali. Information was obtained through in-depth interviews and literature review. The information was analyzed to determine the relation between local wisdom values and the concept of social responsibility. This research proves that local wisdom has influence in creating competitive advantage through socially responsible business practices. The value triggers the SMEs to be socially responsible towards its customers, employees, environment and community that in return improve its reputation, customers’ satisfaction, employees’ loyalty and productivity. Keywords: competitiveness, local wisdom, smes, social responsibility, strategy
Co-Authors Andrika Prakasa Halim Fransisca Gunawan Giandre Adirga Gracia Tania Larisa Handito Hadi Joewono Handito Hadi Joewono Jessy Christella Matthew Immanuel Muhamad Reza Rizky Popong Nurhayati Popong Nurhayati Rizal Syarief Rizal Syarief Yudha Heryawan Asnawi Yudha Heryawan Asnawi