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All Journal Jurnal Teknologi Pendidikan Madrasah Jurnal Ekonomi Bisnis Syariah Jurnal Teknologi Pendidikan Madrasah
Muhammad Zakariah
IAI Al-Mawaddah Warrahmah Kolaka
Religion Economics, Econometrics & Finance Education

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Journal : Jurnal Ekonomi Bisnis Syariah

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ANALYSIS FACTOR OF MARKETING STRATEGY OF FUNDING DECISION OF CUSTOMERS CHOOSE BAITUL MAL WAT TAMWIL (BMT) IN KOLAKA REGENCY, INDONESIA Muhammad Zakariah; Muhammad Askari Zakariah; Dwi Puji Astuti; Ridwan Ridwan; Sri Maryam
Jurnal Ekonomi Bisnis Syariah Vol 1 No 1 (2018): Jurnal Ekonomi Bisnis Syariah
Publisher : IAI Al-Mawaddah Warrahmah Kolaka

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Abstract

were carried out, covering Validity and reliabilita, then continued with, test multiple regression analysis using SPSS version 16.0. The results showed Community decision base on calculated rated R square of 0.975 or 95.7% strongly influenced by the factor have been determined, such as product, price, place, and promotion. The value of the constant is 0.026, 0.925 for products, 0.889 for price, 0.654 for place, 1.554 for promotion. then it can be concluded from these data regression equation is: Y = 0.026 + 0.925X1 + 0.889X2 + 0.654X3 + 1.554X4. Concluded that factor marketing strategy of funding decision of customer choose BMT in Kolaka Regency is product, place, and promotion. However, variable price was not significantly.
Co-Authors Abdul Haris Nasution DWI PUJI ASTUTI Hartono Hartono Herry Muhammad Ramdhan Kamaruddin Kamaruddin Muhammad Askari Zakariah Muhammad Askari Zakariah Ridwan Ridwan Sri Maryam