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All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE NALARs Jurnal Ilmiah Pariwisata ARTEKS : Jurnal Teknik Arsitektur Jurnal Arsitektur ARCADE Jurnal Arsir Region : Jurnal Pembangunan Wilayah dan Perencanaan Partisipatif Atrium : Jurnal Arsitektur Gadjah Mada Journal of Tourism Studies JURNAL ILMIAH HOSPITALITY MANAGEMENT Journal of Sustainable Tourism and Entrepreneurship Jurnal Ilmiah Hospitality Management
Wiendu Nuryanti
Universitas Gadjah Mada
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : JURNAL ILMIAH HOSPITALITY MANAGEMENT

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DESTINATION COMPETITIVENESS ON THE BASIS OF PSYCHOGRAPHIC TYPOLOGY OF TOURISTS (THE CASE OF NORTH SUMATRA) Emrizal Emrizal; Wiendu Nuryanti; Budi Prayitno; Ahmad Sarwadi
Jurnal Ilmiah Hospitality Management Vol 5 No 2 (2015)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.462 KB) | DOI: 10.22334/jihm.v5i2.113

Abstract

             Destination competitiveness is not always about comparison among competitors, but it also relates to what type of tourists (segment). Tourists’ psychographic type and their composition provide a strong indication of the status of a particular destination with regard to what segment is competitive. Using Plog’s long standing model of tourists psychographic tipology,  this study focuses on examining the psychographic position (competitiveness) of  North Sumatra as tourism destination. Qualitative and quantitative approaches are used in this research. A survey was conducted to foreign tourists for three months during the period of July 2013 to September 2013. This study found that North Sumatra is more competitive to allocentric group of tourists rather than psychocentric segments. Implication of this finding is discussed for planning purpose.
Co-Authors Afrilia Elizabet Sagala Ahmad Sarwadi, Ahmad Aletheia Deandra Siahaya Amalia Deandra Ristinanda Bakti Setiawan Budi Prayitno Budi Prayitno Dedi Hantono Diananta Pramitasari Emrizal Emrizal Enggar Dwi Cahyo Felicia Dinda Ayu Rinanti Ikaputra Indah Kartika Sari KARMILAH Mila Mila Karmilah Nindyo Soewarno Nindyo Suwarno Pidadari, Pidadari Primantoro Nur Vitrianto SETIAWAN Bakti Sri Yuliani SUWARNO Nindyo Tri Yuni Iswati Wiwik Setyaningsih