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Heterogenity of Amber and Komin in Shaping Settlement Pattern of Jayapura City Baharuddin, Alfini; Wibisono, B. Hari; Prayitno, Budi; Roychansyah, M. Sani
KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Vol 7, No 2 (2015): Komunitas, September 2015
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v7i2.3287

Abstract

Jayapura city is the capital of Papua province, located at the eastern end of Indonesia and the borders with neighboring countries, Papua New Guinea. From the results of population census in 2010 the population of the Jayapura city is 256.705 inhabitants with a number of indigenous people as much as 89.773 people (34.97%) and as many as 166.932 nonPapua population (65.03%).  This figure shows that in Jayapura city, the number of migrants is much more than the indigenous people.  The term amber and komin then appears that refers to the indigenous people of Papua (komin) and immigrants nonPapua (amber).  The high migration flows in Jayapura resulting diversity in socio-cultural and economic structure of the population.  This impacted on the formation of the population settlement patterns.  This paper discusses the ethnic heterogeneity in Jayapura city community in shaping the urban spatial pattern.  From the discussion, it is known that the existing settlements in Jayapura city consists of settlements indigenous peoples, settlements inhabited by a mixed population of Papua and nonPapua population, settlements inhabited by ethnic Papuans from outside the city of Jayapura and settlements inhabited by ethnic immigrants certain nonPapua. Settlement indigenous peoples still survive as indigenous settlements that have a spiritual religious meaning that must be maintained and protected. While the settlement of migrants Papua and nonPapua formed by some preferences, namely the ties of kinship, proximity to sources of livelihood (workplace) and social status.Kota Jayapura merupakan ibukota Provinsi Papua yang terletak di ujung timur Indonesia dan berbatasan dengan negara tetangga, Papua Nugini. Dari hasil sensus penduduk tahun 2010 jumlah penduduk Kota Jayapura adalah 256.705 jiwa dengan jumlah penduduk asli Papua sebanyak 89.773 jiwa (34,97%) dan penduduk nonPapua sebanyak 166.932 (65,03%). Angka ini menunjukkan bahwa di Kota Jayapura, jumlah penduduk pendatang jauh lebih banyak daripada penduduk asli Papua. Istilah amber dan komin kemudian muncul yang menunjuk pada orang asli Papua (komin) dan kaum pendatang nonPapua (amber). Tingginya arus migrasi di Kota Jayapura mengakibatkan kemajemukan dalam struktur sosial budaya dan ekonomi penduduknya. Hal ini berdampak pula pada terbentuknya pola permukiman penduduk. Tulisan ini membahas mengenai heterogenitas etnis pada masyarakat Kota Jayapura dalam membentuk pola keruangan kota. Dari hasil pembahasan diketahui bahwa permukiman yang ada di Kota Jayapura terdiri dari permukiman penduduk asli setempat, permukiman campuran yang dihuni oleh penduduk Papua dan penduduk nonPapua, permukiman yang dihuni oleh etnis Papua dari luar Kota Jayapura dan permukiman yang dihuni oleh etnis pendatang nonPapua tertentu. Permukiman penduduk asli setempat masih tetap bertahan sebagai permukiman adat yang mempunyai makna religius spiritual yang harus dijaga dan dilindungi. Sedangkan permukiman penduduk pendatang Papua maupun nonPapua terbentuk berdasarkan beberapa preferensi, yaitu adanya ikatan kekerabatan, kedekatan dengan sumber mata pencaharian (tempat kerja) dan status sosial.
Influence of Geographical Conditions on the Spatial Structure of Jayapura City Baharuddin, Alfini; Wibisono, B Hari; Prayitno, Budi; Roychansyah, M Sani
Forum Geografi Vol 30, No 2 (2016): December 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/forgeo.v30i2.1766

Abstract

Jayapura City is situated in the eastern tip of Indonesia and borders the neighboring country Papua New Guinea (PNG).  Its geographical conditions are very diverse dominated by hills leading to the formation of separated urban areas. Currently, there are two major urban areas, Jayapura and Abepura. Historically, Jayapura and Abepura were two old towns established in the Dutch rule, namely Hollandia Haven and Hollandia Binnen. They are detached by Skyline hills that hinder their complete physical merger.  The presence of two separated urban areas in Jayapura City is also reinforced by the image perceived by the residents regarding with the powerful visual image of those cities. It however forms unique and distinctive properties in the spatial structure of Jayapura City. This study examines how the influence of geographical conditions on the spatial structre of Jayapura City. Data collection was done through direct observation and interviews with respondents of Jayapura and Abepura. Direct observation was conducted to obtain data on the use of land that form patterns in Jayapura City area. While collecting data through questionnaires conducted to determine the image of residents of Jayapura City on the spatial structure of the city. The results showed that the geographical conditions in Jayapura City affect the formation of two separate parts of the city.  The geographical condition is also an element forming a strong spatial structure as a characteristic reinforces the visual impression of the existence of two cities in a “single city”.
Limnic Condition In Rheotrhopic Peat Type As the Origin of Petai Coal, Central Sumatra Basin, Indonesia Prayitno, Budi
Journal of Geoscience, Engineering, Environment, and Technology Vol 1 No 1 (2016): JGEET Vol 01 No 01 : December (2016)
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (651.808 KB) | DOI: 10.24273/jgeet.2016.11.9

Abstract

Petrographic coal is the study of organic and inorganic components of bearing coal formation. This study aims to determine the composition, depositional facies, type and stage of the genesis of coal in the area of research. This research method using a diagram approach Diessel, 1986, Calder et al., 1991 to determine the depositional facies and peat ecosystems formation of coal carrier. Microscopic observations using Carl Zeiss Microscope and Point Counter Model F was conducted to determine the micro-organic components of coal. Based on microscopic investigation of the overall sample average abundance maceral vitrinite reached 66.3%, 30.32% mineral matter, maceral liptinite 3:26%, and to absent maceral inertinit no indicates oxidation process that occurs during the decomposition of organic matter. Syngenetic depositional pyrite component type spread sporadically on the surface of the coal seam in the form frambiodal and particulates. Facies deposition of coal based on the calculation of tissue prevetion index versus gelification index show faises limnic while the calculation of ground water index versus vegetation index show atmosphere rheotropic mires (correlation +) supported the absence maceral inertinit and funginite, hypothesized water level in stable condition was high watertable during the decomposition process takes place in an atmosphere ph 6-8 and eh balanced. Average rate comparison gelifikasi the preserved tissues of plant cells (tellocolinite) is smaller than the 23.6% plant cell tissue is not preserved (desmocollinite) amounted to 52.6% indicated from plants of the type herbaceous plant.
Development of Funginite on Muaraenim and Lower Members of Telisa Formations at Central Sumatra Basin - Indonesia Prayitno, Budi; Ningrum, Nining Sudini
Journal of Geoscience, Engineering, Environment, and Technology Vol 2 No 2 (2017): JGEET Vol 02 No 02 : June (2017)
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.388 KB) | DOI: 10.24273/jgeet.2017.2.2.342

Abstract

Petrography analysis of coal is the study organic and inorganic components of coal bearing formations. This research conducted observation method under microscopic of thin incision to identify organic maseral group. The organic composition of coal from Muaraenim Formation is known to average for vitrinite maseral group 79.30%, inertinite 10%, liptinite 3.4%, and non-organic 7.3%. While the composition of coal from the Bottom Members of Telisa Formation for the average of vitrinite maseral group 66.4%, mineral matter 30.32%, inertinite 3.26%. The liptinite maseral group is not present as a coal component in the study area. The funginite development of the Muaraenim Formation is quite abundant 2.8% indicating peat swamp ecosystem in wet-dry conditions in ph 3 -5. In contrast, the development of funginite Lower Members of Telisa Formation is known to be absent which is replaced by the presence of frambiodal pyrite and indicates peat ecosystem in wet conditions at ph 6 - 7.
ANALISIS PRODUK WISATA SITUS BAWAH AIR SEBAGAI SALAH SATU WISATA MINAT KHUSUS DI TAMAN NASIONAL KARIMUNJAWA Ariadi, Adyanti Putri; Prayitno, Budi; Wihardyanto, Dimas
LANGKAU BETANG: JURNAL ARSITEKTUR Vol 5, No 1 (2018): June
Publisher : Department of Architecture, Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.419 KB) | DOI: 10.26418/lantang.v5i1.25445

Abstract

Kepulauan Karimunjawa merupakan salah satu Kawasan Strategis Pariwisata Nasional (KSPN) di Indonesia yang sedang dikembangkan. Keunggulan dari pariwisata di Karimunjawa adalah daya tarik wisata alamnya yang berupa wisata bahari, ekowisata, dan wisata petualangan. Potensi kekayaan bahari di Karimunjawa yang tidak kalah menarik salah satunya berupa peninggalan budaya bawah air. Tempat tenggelamnya kapal dan peninggalan bawah air yang berada di Karimunjawa membuat situs-situs ini berpotensi menjadi alternatif tujuan wisata bawah air khususnya daya tarik wisata minat khusus. Tujuan dari penelitian ini adalah menjelaskan profil produk wisata situs-situs bawah air di Karimunjawa. Secara administratif penelitian ini akan difokuskan berdasarkan batas geografis dari situs-situs bawah air yang berada di Perairan Pulau Karimunjawa (Situs Kapal Genteng dan Kapal Indonoor) dan Perairan Pulau Genting (Situs Seruni dan Situs Genting). Penelitian ini akan mengunakan metode deskriptif kualitatif. Pengamatan fisik akan dilakukan pada produk wisata (atraksi, aksesibilitas, akomodasi, fasilitas, service) serta lingkungan pada kawasan situs-situs peninggalan bawah air. Hasil penelitian menunjukkan bahwa situs-situs bawah air di Perairan Karimunjawa yang dapat dikembangkan sebagai daya tarik wisata minat khusus adalah Situs Kapal Indonoor dan Situs  Kapal Genteng. Sedangkan untuk Situs Seruni dan Situs Genting masih harus dilakukan studi lebih lanjut karena dengan kondisi produk wisata saat ini kedua situs tersebut belum memungkinkan untuk dijadikan obyek wisata minat khusus.Kata-Kata Kunci: produk wisata, wisata minat khusus, situs bawah air, ANALYSIS OF TOURISM PRODUCTS OF UNDERWATER SITES AS ONE OF SPECIAL INTEREST TOURISM IN KARIMUNJAWA NATIONAL PARKKarimunjawa Islands are one of the National Tourism Strategic Areas in Indonesia and development of these areas are already underway. Sinking ships and underwater heritage in Karimunjawa make the sites in these areas a potential alternative to underwater tourist destinations, especially for special interest tourism. The purpose of this research is to explain the profile of tourism products underwater sites in Karimunjawa. The research focus was divided based on the geographical boundaries of the underwater sites in the waters of Karimunjawa Island (Genteng and Indonoor Shipwreck Sites) and the waters of Genting Island (Seruni and Genting Sites). This research used a qualitative descriptive method grounded in relevant theories. The physical observation was made on tourism products (attractions, accessibility, accommodation, facilities, and service) and the environment around the sites of underwater relics. Findings of the research suggest that underwater sites which are potential for development as special interest tourism objects are Genteng and Indonoor Shipwreck Sites. As for Seruni and Genting Sites, further research needs to be undertaken because considering the current condition of the tourism products; it does not seem feasible to make both of these sites special interest tourism objectsKeywords: tourism products, special interest tourism, underwater sites, Karimunjawa REFERENCESAdhityatama, S. (2012) Pemodelan Jalur Aktivitas Penyelaman Di Situs USAT Liberty, Tulamben, Bali : Studi Pengelolaan Sumberdaya Arkeologi. Skripsi Sarjana. Departemen Arkeologi Fakultas Ilmu Budaya Universitas Gadjah Mada. Yogyakarta.Anonim. (2006). Pedoman Pengelolaan Peninggalan Bawah Air. Direktorat Peninggalan Bawah Air. Jakarta.Dillenia, I, et.al. (2010). Sumberdaya Arkeologi Laut Untuk Pengembangan Ekowisata Bahari di Indonesia : Tinjauan Konsep dan Studi Kasus. Pertemuan Ilmiah Tahunan VI ISOI 2009. Jakarta.Helmi, S. (2009). Potensi Peninggalan Arkeologi Bawah Air di Perairan Pulau Sumatera. Buletin Arkeologi Amoghapasa Edisi 13 Thn. XV/Juni 2009. Balai Pelestarian Peninggalan Purbakala (BP3). Batusangkar.Jaksic, S, et.al. (2013). Impacts of Artificial Reefs and Diving Tourism. Turizam Journal Vol. 7, Issue 4, 155-165. Department of Geography, Tourism, and Hotel Management, Faculty of Science, University of Novi Sad. Serbia.Laporan Penelitian Arkeologi. (2009). Melacak Budaya Bahari di Kepulauan Karimunjawa Tahap II. Balai Arkeologi Yogyakarta. Yogyakarta.Noviandra, G, P. (2014). Strategi Pelestarian Situs Kapal Tenggelam Indonor di Kepulauan Karimunjawa. Skripsi Sarjana. Departemen Arkeologi Fakultas Ilmu Budaya Universitas Gadjah Mada. Yogyakarta.Rahmat, K, D. (2015). Potensi Aktivitas Arkeologi Sebagai Daya Tarik Wisata Minat Khusus Untuk Meningkatkan Kualitas Pengalaman Wisatawan di Kawasan Prambanan. Tesis, MPAR, Universitas Gadjah Mada : Yogyakarta.Ramadhan, Ahmad Surya. (2011). Dokumentasi Pribadi. Yogyakarta.Tanudirjo, D, A. (2001). Wisata Arkeologi, antara Ilmu dan Hiburan. Jurnal Penelitian “Memediasi Masa Lalu : Spektrum Arkeologi dan Pariwisata”. Lephasi. Makassar.Yoeti, O, A. (1997). Perencanaan dan Pengembangan Pariwisata. Pradnya Paramita : Jakarta.Yussubrasta, D, et.al. (2012). Himpunan Data Cagar Budaya Bawah Air Indonesia. Direktorat Pelestarian Cagar Budaya dan Permuseuman. Jakarta.
Heterogenity of Amber and Komin in Shaping Settlement Pattern of Jayapura City Baharuddin, Alfini; Wibisono, B. Hari; Prayitno, Budi; Roychansyah, M. Sani
KOMUNITAS: International Journal of Indonesian Society and Culture Vol 7, No 2 (2015): Komunitas, September 2015
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v7i2.3287

Abstract

Jayapura city is the capital of Papua province, located at the eastern end of Indonesia and the borders with neighboring countries, Papua New Guinea. From the results of population census in 2010 the population of the Jayapura city is 256.705 inhabitants with a number of indigenous people as much as 89.773 people (34.97%) and as many as 166.932 nonPapua population (65.03%).  This figure shows that in Jayapura city, the number of migrants is much more than the indigenous people.  The term amber and komin then appears that refers to the indigenous people of Papua (komin) and immigrants nonPapua (amber).  The high migration flows in Jayapura resulting diversity in socio-cultural and economic structure of the population.  This impacted on the formation of the population settlement patterns.  This paper discusses the ethnic heterogeneity in Jayapura city community in shaping the urban spatial pattern.  From the discussion, it is known that the existing settlements in Jayapura city consists of settlements indigenous peoples, settlements inhabited by a mixed population of Papua and nonPapua population, settlements inhabited by ethnic Papuans from outside the city of Jayapura and settlements inhabited by ethnic immigrants certain nonPapua. Settlement indigenous peoples still survive as indigenous settlements that have a spiritual religious meaning that must be maintained and protected. While the settlement of migrants Papua and nonPapua formed by some preferences, namely the ties of kinship, proximity to sources of livelihood (workplace) and social status.Kota Jayapura merupakan ibukota Provinsi Papua yang terletak di ujung timur Indonesia dan berbatasan dengan negara tetangga, Papua Nugini. Dari hasil sensus penduduk tahun 2010 jumlah penduduk Kota Jayapura adalah 256.705 jiwa dengan jumlah penduduk asli Papua sebanyak 89.773 jiwa (34,97%) dan penduduk nonPapua sebanyak 166.932 (65,03%). Angka ini menunjukkan bahwa di Kota Jayapura, jumlah penduduk pendatang jauh lebih banyak daripada penduduk asli Papua. Istilah amber dan komin kemudian muncul yang menunjuk pada orang asli Papua (komin) dan kaum pendatang nonPapua (amber). Tingginya arus migrasi di Kota Jayapura mengakibatkan kemajemukan dalam struktur sosial budaya dan ekonomi penduduknya. Hal ini berdampak pula pada terbentuknya pola permukiman penduduk. Tulisan ini membahas mengenai heterogenitas etnis pada masyarakat Kota Jayapura dalam membentuk pola keruangan kota. Dari hasil pembahasan diketahui bahwa permukiman yang ada di Kota Jayapura terdiri dari permukiman penduduk asli setempat, permukiman campuran yang dihuni oleh penduduk Papua dan penduduk nonPapua, permukiman yang dihuni oleh etnis Papua dari luar Kota Jayapura dan permukiman yang dihuni oleh etnis pendatang nonPapua tertentu. Permukiman penduduk asli setempat masih tetap bertahan sebagai permukiman adat yang mempunyai makna religius spiritual yang harus dijaga dan dilindungi. Sedangkan permukiman penduduk pendatang Papua maupun nonPapua terbentuk berdasarkan beberapa preferensi, yaitu adanya ikatan kekerabatan, kedekatan dengan sumber mata pencaharian (tempat kerja) dan status sosial.
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI BAHAN BAKAR MINYAK PADA MASYARAKAT DI SURABAYA Prayitno, Budi
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 7, No 1 (2009): Edisi April
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v7i1.287

Abstract

Dengan diberlakukannya kebijakan pemerintah terhadap pengtlrangan jumlah dana subsidi bahan bakar minyak akan sangat berpengaruh terhadap harga bahan bakar minyak itu sendiri sekaligus memberatkan sektor industri dan transportasi dalam menjalankan aktivitasnya dibandingkan sebelumnya. Berdasarkan realita penelitian bertujuan untuk mengetahui apakah faktor jumlah kendaraan bermotor, jumlah subsidi bahan bakar minyak dan pendapatan per kapita berpengaruh terhadap tingkat konsumsi bahan bakar minyak itu sendiri di kota Surabaya. Penelitian menggunakan data berkala dihitung pertahun sejak tahun 2000 hingga tahun 2005 yang diperoleh dari Kantor Badan Pusat Statistik Surabaya, Dinas Lalu Lints dan Dinas Pendapatan Daerah. Teknik Analisa Mempergunakan Regresi Linier Berganda Diolah dengan Program SPSS 11.0 Melalui hasil pengujian secara regresi linier berganda diperoleh nilai F secara simultan bahwa jumlah kendaraan bermotor, jumlah subsidi bahan bakar minyak, dan Pendapatan per kapita berpengaruh secara nyata terhadap konsumsi bahan bakar minyak di kota Surabaya sebesar F hitung = 184,799 >, F tabel = 19,164 menggunakan level of significant sebesar a 0,05. Sedangkan secara parsial untuk menentukan nilai t dengan a = 0,05, maka diperoleh hasil yaitu secara parsial variabel Jumlah Kendaraan Bermotor (Xl) berpengaruh secara nyata dan positif terhadap Konsumsi Bahan Bakar Minyak dengan t hitung = 7,134 > t Label = 2,920. Variabel Subsidi Bahan Bakar Minyak (X2) tidak berpengaruh secara nyata dan bernilai negatif terhadap konsumsi Bahan Bakar Minyak dengan t hitung = -11,712 < t tabel = 2,920. Variabel pendapatan Perkapita (X3) berpengaruh secara nyata dan positif terhadap konsumsi Bahan Bakar Minyak dengan t hitung = 7,151 > t Label = 2,920.
ANALISIS FAKTOR TRANSPARANSI PEMERINTAH DAN TINGKAT PENDIDIKAN MASYARAKAT YANG MEMPENGARUHI KORUPSI DI KABUPATEN DAN KOTAMADYA DI INDONESIA Bararoh, Tantri; Prayitno, Budi
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 9, No 2 (2011): Edisi Oktober
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v9i2.146

Abstract

Fenomena korupsi bagi masyarakat Indonesia seolah bagaikan benang kusut yang sulit terurai. Hampir setiap hari media selalu memberikan informasi menganai korupsi yang tetntunya merugikan negara dan rakyat Indonesia. Derajat keterjadian korupsi yang semakin meningkat berdampak pada degradasi kualitas infrastruktur publik, merosotnya pendapatan dari sektor perpajakan, pendistorsian komposisi pengeluaran publik, kinerja pemerintah yang tidak efektif dan efisien hingga kesenjangan yang makin melebar di masyarakat. Berdasarkan fakta tentang fenomena korupsi yang terjadi di Indonesia serta mengacu pada beberapa hasil penelitian sebelumnya tentang faktor – faktor yang mempengaruhi korupsi, maka penelitian ini mencoba memberikan bukti empiris terkait dengan fenomena tersebut. Berbeda dengan penelitian – penelitian terdahulu yang cenderung mngambil negara sebagai obyek penelitian, penelitian ini mengambil obyek penelitian pad akota dan kabupaten di Indonesia. Dengan menggunakan analisa regresi berganda, penelitian ini mencoba untuk melihat hubungan antara transparansi pemerintahan dan tingkat pendidikan masyarakat dengan korupsi yang terjadi di Indonesia.
PENGARUH KESADARAN LINGKUNGAN DAN NILAI PELANGGAN TERHADAP NIAT BELI ULANG BERAS ORGANIK PADA KONSUMEN WANITA DI SURABAYA Setyadarma, Bambang; Prayitno, Budi
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 10, No 1 (2012): Edisi April
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v10i1.126

Abstract

The purpose of this study was to prove the influence of environmental awareness and the customer value toward repurchase intention of organic rice. The population in these research were all the consumers who buy organic rice in Surabaya, while the sampling technique used in this study was purposive sampling. The sample criterion were women in age over 25 years, had married and had bought organic rice. The sample size were 100 women as buyers of organic rice in 10 hypermarkets and 1 supermarkets in Surabaya. Testing the hypothesis in this study using multiple linear regression that was used to examine the effect of environmental awareness and customer value on repurchase intention of organic rice.The result of multiple linear regression indicated that environmental awareness (X1) and customer value (X2) had impact on repurchase intention (Y).
PENGARUH PENETAPAN HARGA, DISKON, KERAGAMAN PRODUK, KERAMAHAN, TATA RUANG, DAN TEMPAT PARKIR TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN JADI Prayitno, Budi
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 1, No 2 (2003): Edisi Agustus
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v1i2.174

Abstract

The problem in this research is price, discount, deversifrcation, shoping room, parking room, and service influece the buy decision for dress in Vida Mayen Sungkono, Rimo and Matahari Tunjungan Plasa, Matahari Surabaya plasa and Ramayana Jembatan Merah Plasa at Surabaya. The method use in this research is explanatory research,for making empiric generalization, to determine concept, to prove in developing theory where data collection and analisis go at the same time. The research population are the customers, with 100 samples wich taken in random sampless,where the datas collected were from primary datas with a spread questionary and direct interviews with the respondents and the secondair datas which have been collected from asociated institution. Variables which have observed carefully in this research is the amaunt of goods as a variable dependent and price, discount, deversifrcation, shoping room, parking room, and service as an independent variable. Datas collection were done by direct interviews with the respondent and a direct questionary to consumers in Vida Maijen Sungkono,Rimo and Matahari Tunjungan Plasa,Matahari Surabaya plasa and Ramayana Jembatan Merah Plasa at Surabaya Analisis method with cross tabulation,to sen contingency table wich shows wether there is any collection between dependent variable which cover the amount of goods and independent variable is price, discount, deversification, shoping room, parking room,and service.And chi square tess metode the different between observation and expectation frequency. From the evaluation towards the coefficient chi square calculation result, either from pearson chi square it will obtain chi square value bigger than chi square table, which means that each variable presence has an significant influence towards consumer purchasing decision.