Article Per Year (5 Year)
p-Index From 2019 - 2024
0.659
P-Index
This Author published in this journals
All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
- Mailiana
STIE Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MERK HONDA TYPE MATIC (STUDI KASUS PADA MAHASISWA STIE NASIONAL BANJARMASIN) - Mailiana; - Masrifani; Ni Nyoman Suarniki
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 1 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 1 Maret 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.085 KB)

Abstract

Abstract, This study aims to find out and analyze the factors that influence consumer behavior towards purchasing decisions of automatic Honda motorcycles. The population in this study were students of STIE Nasional Banjarmasin. The sample of this study was 60 people from the management department of class 2014. The method used to conduct this research is descriptive method. The analytical tool used in this study is multiple linear regression analysis Partial test results (T test) of this study are 1). Cultural factors have a significant effect on purchasing decisions of automatic Honda motorcycles. 2). Social factors have a significant effect on purchasing decisions of automatic Honda motorcycles. 3). Personal factors have a significant effect on purchasing decisions of automatic Honda motorcycles. 4). Psychological factors have a significant effect on purchasing decisions of automatic Honda motorcycles. While the Simultaneous test results (F test) of this study are cultural factors, social factors, personal factors and psychological factors have a significant effect on the purchase decision of automatic Honda motorcycles. The conclusion of the description described can be concluded that the results of the study show that the Cultural Factor variable has the greatest influence so that it is the most dominant variable in purchasing decisions.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA TYPE NMAX DI BANJARMASIN Rika Sylvia; - Mailiana
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 2 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.2 September 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract, The purpose of this study was to determine whether product quality and price have a simultaneous and partial effect, as well as to determine which of the variables of product quality and price have the most dominant influence on purchasing decisions for a Yamaha motorbike type NMax. The population of this research is consumers who buy a Yamaha motorbike type NMax. While the sample of consumers taken was 100 people. Types and sources of data in the form of primary data obtained by using a questionnaire distributed to consumers as respondents, complemented by secondary data obtained from various references. Multiple Linear Regression Method is used to test the proposed hypothesis. The results of the research on product quality and price have a significant effect on purchasing decisions, both simultaneously and partially with statistical results using SPSS version 22.0 as follows Y = - 0.734 + 0.441 X1 + 0.727 X2 + e, meaning that the test results for each variable consist of Product quality (X1) with a coefficient of 0.441 and price (X2) with a coefficient of 0.727 have a positive effect both partially and simultaneously on purchasing decisions (Y). Meanwhile, the value of R Square is 0.765, which means that the variable contribution of product quality and price is 76.5% affecting consumer purchasing decisions in choosing a Yamaha NMax type motorcycle, while the remaining 23.5% is influenced by other variables.
PENGARUH ATRIBUT PRODUK TERHADAP MINAT BELI ULANG KOSMETIK MERK MAYBELLINE PADA KONSUMEN DI KOTA BANJARMASIN - Mailiana; Ni Nyoman Suarniki
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 1 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 14. No.1 Maret 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract, The purpose of this research was to determine the effect of product attributes (brand, quality, design, packaging, label, and service) on the repurchase interest of Maybelline cosmetics among consumers in the city of Banjarmasin both partially, simultaneously, and most dominantly. The population in this research were 300 customers who used Maybeline's products, while the sample that was obtained was as many as 60 people. The method of data analysis in this study used multiple linear regression methods with the help of the SPSS version 22.0 application. The results of the research found that Maybelline's product attributes (brand, quality, design, packaging, label, and service) were good enough, using SPSS version 22.0 for windows. Of the six elements have a significant value on the repurchase interest of Maybelline cosmetics to consumers in the city of Banjarmasin. This research shows that the variables Brand (X1), Quality (X2), Design (X3), Packaging (X4), Label (X5), Service (X6) have a positive effect partially and simultaneously on repurchase interest. From the results of the coefficient of determination, the beta value of the largest number is 0.245 with the largest contribution of 21.5%, that the Design variable (X3) has a dominant influence on the repurchase interest of Maybelline cosmetics among consumers in the city of Banjarmasin.
Co-Authors - Masrifani Ni Nyoman Suarniki Rika sylvia