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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
- Masrifani
STIE Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MERK HONDA TYPE MATIC (STUDI KASUS PADA MAHASISWA STIE NASIONAL BANJARMASIN) - Mailiana; - Masrifani; Ni Nyoman Suarniki
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 1 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 1 Maret 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This study aims to find out and analyze the factors that influence consumer behavior towards purchasing decisions of automatic Honda motorcycles. The population in this study were students of STIE Nasional Banjarmasin. The sample of this study was 60 people from the management department of class 2014. The method used to conduct this research is descriptive method. The analytical tool used in this study is multiple linear regression analysis Partial test results (T test) of this study are 1). Cultural factors have a significant effect on purchasing decisions of automatic Honda motorcycles. 2). Social factors have a significant effect on purchasing decisions of automatic Honda motorcycles. 3). Personal factors have a significant effect on purchasing decisions of automatic Honda motorcycles. 4). Psychological factors have a significant effect on purchasing decisions of automatic Honda motorcycles. While the Simultaneous test results (F test) of this study are cultural factors, social factors, personal factors and psychological factors have a significant effect on the purchase decision of automatic Honda motorcycles. The conclusion of the description described can be concluded that the results of the study show that the Cultural Factor variable has the greatest influence so that it is the most dominant variable in purchasing decisions.
PENGARUH KEMAMPUAN TEKNIK PERSONAL DAN PARTISIPASI PEMAKAI SISTEM INFORMASI TERHADAP KINERJA SISTEM INFORMASI AKUNTANSI PADA ULP PLN WILAYAH BANJARMASIN Ruslinda Agustina; - Masrifani; Via Amelia Rofika Suri
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 2 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.2 September 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study is to test empirically the effect of personal technical abilities and the participation of users of information systems on the performance of accounting information systems at ULP PLN Banjarmasin region. The method used is a survey method with a sample size of 67 employees who became respondents. The test tool used with the SPSS Version 22.00 for Windows program. The results showed that H1 was rejected with a significant value of 0.276, this is because the respondents still did not have the ability to use the system. The results of the research H2 were accepted with a significant value of 0.000, this is because the respondents felt that they participated in running the information system that was built. Meanwhile, the proposed H3 is accepted with a significant value of 0.000. This research concludes that H1 is accepted and H2 is accepted, which means that H2 affects the performance of the accounting information system at the ULP PLN in Banjarmasin, while simultaneously H3 is accepted, which means that all variables have an effect on the performance of the accounting information system.
PENGARUH KUALITAS PELAYANAN DALAM UPAYA MENINGKATKAN KEPUASAN NASABAH (STUDI PT. BANK MANDIRI TBK BANJARMASIN) Rory Handriano; - Masrifani
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 1 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 14. No.1 Maret 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This research aims to determine the effect of tangibles, reliability, responsiveness, assurance, and empathy on customer satisfaction at PT. Bank Mandiri (Persero) Tbk Cash Office Soetoyo S. Banjarmasin. The method used in this research is descriptive quantitative method, where the instrument or measuring instrument in this study is a questionnaire or questionnaire that contains questions to be responded to by the research respondents using a Likert scale. The results of the research found that there was a positive influence on various aspects of customer satisfaction, but there was a decrease in the number of customers managed in the last few years, which can be seen from the data on the number of customers which relatively decreased from 2017 to 2019 due to low service quality. One of the efforts that can be made by the bank so that the number of customers and service quality can be optimally improved is by providing convenience to customers when making transactions, so that it reflects good quality in accordance with customer expectations in general.
Co-Authors - Mailiana Ni Nyoman Suarniki Rory Handriano Ruslinda Agustina Via Amelia Rofika Suri