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All Journal Jurnal Ekonomi Bisnis Indonesia Jurnal Pengabdian Kepada Masyarakat
Nina Febriani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN RUMAH PADA PT. INTI INNOVACO BOGOR Nina Febriani
Jurnal Ekonomi Bisnis Indonesia Vol. 10 No. 2 (2015): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (735.173 KB) | DOI: 10.36310/jebi.v10i02.46

Abstract

Skripsi ini berjudul Pengaruh Bauran Promosi Terhadap Volume Penjualan Rumah PadaPT. Inti Innovaco Bogor. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besarpengaruh dari variabel bebas (biaya periklanan, biaya penjualan perseorangan, biaya promosipenjualan, dan biaya publisitas) terhadap variabel terikat (volume penjualan). Dan didalampenelitian ini didapat kesimpulan bahwa variabel biaya bauran promosi dapat mempengaruhivolume penjualan. Dengan uji parsial didapatkan variabel biaya periklanan diketahui t hitung > ttabel atau 2,898 > 2,042, variabel biaya penjualan perseorangan diketahui t hitung > t tabel atau2,436 < 2,042, variabel biaya promosi penjualan diketahui t hitung > t tabel atau 3,282 > 2,042, danvariabel biaya publisitas diketahui t hitung < t tabel atau 1,672 < 2,042. Sehingga dapat disimpulkanvariabel biaya periklanan, variabel biaya penjualan perseorangan dan variabel biaya promositerdapat pengaruh yang signifikan terhadap volume penjualan, sedangkan variabel biaya publisitastidak terdapat pengaruh yang signifikan terhadap volume penjualan. Dengan uji simultan didapatsemua variabel bebas (biaya bauran promosi) F hitung > F tabel atau 3,734>2,53 berarti semuavariabel tersebut berpengaruh terhadap volume penjualan.
Pemberdayaan Entrepreneurship Melalui Penerapan Branding Jamu Widjaya Decky Rochmanto; Shahnaz Surayya; Arum Dina Prajna Paramita; Khoirur Rozaq; Mayang Tiara; Nina Febriani; Rika Mawati; Achmad Eriel Pangestu; Siti Rois Yuliasuti; Ahmad Naufal Ilmi Fasya
Khaira Ummah Vol. 1 No. 01 (2022): Khaira Ummah Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1254.909 KB) | DOI: 10.34001/khairaummah.01012022-2

Abstract

During the pandemic, people need additional supplements to strengthen their immune system. Supplements that are good for the body are those made from natural ingredients by utilizing existing natural resources. One of these supplements is traditional herbal medicine whose ingredients are passed down from the ancestors of the Indonesian people. This service activity aims to market herbal products in order to increase public interest in increasing immunity through natural supplements in the form of traditional herbs without preservatives so that they are safe for body health. In addition, branding can make the surrounding community have an entrepreneurial spirit by utilizing the existing natural potential. The partners chosen in this community service community service program are productive partners, namely UMKM Jamu Widjaya. The method of implementing this service is Asset Based Community Development (ABCD) which consists of five steps, namely discovery, dream, design, define and destiny. The results of this service can be seen that there are significant changes, ranging from the quality of herbal products to long-lasting syrups, the packaging / packaging becomes more attractive, because there is a re-designed logo to the manufacture of neon boxes. The marketing method, which was originally only through word of mouth and telephone, has now entered the marketplace, so that consumer interest in products has increased compared to before the existence of branding. This community service program has proven to be very helpful for Jamu Widjaya in developing herbal products into the form of herbal syrup and an increase in sales can be seen during the program running from week 3 to week 4.
Co-Authors Achmad Eriel Pangestu Ahmad Naufal Ilmi Fasya Arum Dina Prajna Paramita Decky Rochmanto Khoirur Rozaq Mayang Tiara Rika Mawati Shahnaz Surayya Siti Rois Yuliasuti