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All Journal Jurnal Mirai Management Jurnal Ekonomi Bisnis Indonesia
Ramadhani Hamzah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Mirai Management

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Promotion of Bening Skincare Interest on Social Media Frans Sudirjo; Mutmainah Mutmainah; Ramadhani Hamzah; Yuliana Yuliana; Jenneke Widya M. Maasi
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4933

Abstract

This study sought to ascertain the impact of eWOM, expenses, and online media on consumer interest in purchasing Bening skin care.This testing method makes use of numbers.Important information is the information source for this study.Providing respondents with a poll in the form of questions with Likert scale responses is important information employed.Likert scale with five options available.With a student focus, Maranatha University serves as the population source.Purposive testing was employed in this study's testing procedure with a total sample size of 92 respondents.Fractional results reveal that while cost and ewomen greatly influence purchase interest in Bening skin care, online media promotion does not fundamentally affect such interest.The findings maintain that pricing, eWOM, and Webbased media advertising have a significant impact on consumers' intentions to purchase Bening skin care. Keywords : E-wom; Price; Buying interest; Social media promotion
Co-Authors Acep Frans Sudirjo Jenneke Widya M. Maasi Mutmainah Mutmainah Nina Andriyani Novia Nurma Yuliana Riduan Siagian Yuliana Yuliana