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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen MABIS: Manajemen dan Bisnis Jurnal Pengabdian Masyarakat (ABDIRA)
Heru Suprihhadi
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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DAMPAK HANCURNYA GEDUNG WTC AMERIKA SERIKAT TERHADAP NILAI TUKAR MATA UANG BEBERAPA NEGARA ASEAN Utami, Mudji; Suprihhadi, Heru
Journal of Management and Business Vol 2, No 1 (2003): March 2003
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5896.232 KB) | DOI: 10.24123/jmb.v2i1.60

Abstract

The falling down of WTC building in US at September 11, 2001 give the seriously impact to the foreign exchange rate fluctuation, especially for the given countries around the world whose has deeply active transaction concern to US Dollar, including the countries in ASEAN region. The change of foreign exchange rate in ASEAN region not always appreciated but some of them turn to depreciated when it's ahead to US Dollar. This situation will influence the discrepancy on rate of return of US dollar in ASEAN countries, before and after the accident of September 11.According to our research, the result significantly explore the differentiation on rate return during seven days before and after the accident but there's no differentiation on rate of return during three days and the day after seven days from the accident.
THE EFFECT OF ASSOCIATED MEDIATION, LOYALTY, BRAND IMAGE AND THE QUALITY ACCEPTED TO THE EQUITY OF THE BRAND Sarwani, Sarwani; Suprihhadi, Heru; Herawati, Andry
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 1 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.753 KB) | DOI: 10.25139/sng.v11i1.3523

Abstract

One of the essential topics in marketing management is subject to brand equity. Initially, brand equity was recognized to can be given to bring added value to a product in the means corporate brand name. It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the organization to create and build intense brand name organization experiences that will influence the decision-making process to brand name organization choice for membership. Thus, this study aims to prove and analyze the indirect influence amongst the brand equity dimensions on brand equity. For this study's purpose, brand equity dimensions include brand awareness, brand association, brand loyalty, brand image and perceived quality. In this study, a sum of 120 usable questionnaires from cooperation enterprises active membership was gathered. The result indicates that only a mediating influence brand loyalty of brand association on brand equity, and a mediating influence the perceived quality of the brand image on brand equity.
Pelatihan Pengembangan Paguyuban UMKM Bertransformasi Menjadi Digitalisasi Koperasi Produsen di Kota Surabaya Sulistyo Budi Utomo; Heru Suprihhadi; Mega Arisia Dewi; In’am Widiarma
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.110

Abstract

The purpose of this service is that there are pro-populist funding alternatives that empower the people's economy and MSMEs in particular, so it is an opportunity for cooperatives to strengthen the basis for the commonality of these goals with the welfare of their members. The role of academics and practitioners is very much needed in providing assistance to MSMEs considering that statistical data shows that the number of MSME actors is increasing and it is expected to increase their capacity and expertise in all fields. The problems faced by MSMEs are not only the lack of assistance, but the main obstacle is the availability of capital and the difficulty of accessing financing from financial institutions. The results of the service are getting easy access to funding by strengthening the function of modern cooperatives and supporting MSMEs to transform following the digital era, namely using digitalization services to be in line with the Industrial Revolution 4.0.
KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN KOPERASI KARYAWAN Soelistiani Soegiono; Heru Suprihhadi
Journal of Management and Business Vol 6, No 2 (2007): SEPTEMBER 2007
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14327.577 KB) | DOI: 10.24123/jmb.v6i2.112

Abstract

Cooperative enterprise core values are the spirit of togetherness, mutual cooperation and solidarity among its members. Owning only millions of rupiah at the beginning, cooperative enterprise has been growing and spreading their business rapidly, and nowadays coperative enterprise has billions of rupiah as its capital. The key for its success is the quality of service. Increasing the service quality will be encouraging the participation and support from the members. This fact has led to the escalation of number of its member and capital. The effect of service quality to cooperative enterprise member’s satisfaction is the main study and topic of this research. Cluster random sampling method has been chosen to collect the data from 94 members. The questionnaire was based on the following five dimensions namely tangibles, reliability, responsiveness, assurance and empathy. While the questionnaire corresponding to the member’s satisfaction was derive from two values, which are related to purchase and service. The data was compared and processed by linier regression. The result is t (testing coefficient) equal to 16,248 which revealed that the effect of service quality to the member’s satisfaction is significant and convincing in Financial Service Business Unit.
Co-Authors Andry Herawati In’am Widiarma Mega Arisia Dewi Mudji Utami Sarwani Sarwani, Sarwani Soelistiani Soegiono Sulistyo Budi Utomo