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Journal : Cakrawala: Jurnal Pengabdian Masyarakat Global

Membangun Ketahanan Keuangan Keluarga Melalui Literasi Keuangan Di Desa Kotapulu Siti Roziana; Farid Farid; Anisah Anisah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i2.997

Abstract

This activity aims to increase the understanding and knowledge of housewives in calculating and recording household cash receipts and disbursements properly so that there are no expenditures that are greater than income. So that the family's financial condition is always sufficient and has savings/investments for future needs, so that prosperity for the family is realized. The method used in this activity is by conducting discussions and coordination in advance with the village head and housewives. Participants take part in socialization with the classical method of providing material and followed by a question and answer session and practice/practice; presents a working paper that is filled according to the real conditions of the participants. The activity participants are housewives who do not work, housewives who work, and housewives who have their own business with an average educational background up to high school, as well as an economic background.
Kualitas Produk Olahan Tomat Untuk Meningkatkan Minat Beli Konsumen Pada UMKM Di Desa Kotapulu Kecamatan Dolo Kabupaten Sigi Siti Handayani R. Dahab; Farid Farid; Anisah Anisah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i2.998

Abstract

This service activity aims to add insight and knowledge to business actors regarding product quality to increase consumer buying interest in their products with the importance of labeling, packaging and marketing in order to increase added value, profit and product sales. MSMEs in Kotapulu village are quite developed, but the packaging and labels used are still very simple, the marketing techniques used are also not optimal, they only market to stall owners and market traders around the village. The method used in this activity is brief counseling and training. The purpose of implementing this community service activity is to introduce through counseling and training activities to MSMEs in Kotapulu village so that they can become more familiar with product labeling and packaging as well as good and attractive marketing techniques so as to increase consumer buying interest.