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All Journal Abditani : Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) PARADIGMA Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Jurnal Ekonomi Manajemen Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Farid Farid
Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Manajemen dan Ekonomi Kreatif

 1 
Implementasi Digital Marketing Pada Pemasaran Produk Olahan Bambu Di Desa Kotapulu Kecamatan Dolo Muhammad Hasyim B. Dg. Matutu; Farid Farid; Anisah Anisah
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 2 (2023): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.191 KB) | DOI: 10.59024/jumek.v1i2.78

Abstract

MBKM independent village development is a form of community service with the aim of building and optimizing the potential of the village through the implementation of digital marketing from the knowledge learned by students in the scope of higher education. Kotapulu village has the potential for forest products that are quite abundant, one of which is bamboo. Forest products obtained by the community are utilized by making processed bamboo products. Various kinds of processed products from bamboo such as chairs, tables and curtains made of bamboo. The lack of public knowledge about the use of digital marketing encourages MBKM to develop villages to provide assistance and training. From the results of the program implemented by MBKM to build kotapulu village, to increase public insight into the importance of using social media as a means of promoting processed bamboo products, as well as a means to increase competitiveness in industry 4.0.
Co-Authors Abdul Rahim Abdul Rahim Anisah Anisah Barkat Ansari Clara Oktaviani Gatot Siswo Hutomo Hastuti Habir Ilham Akbar Inten Suwono Syamdi IRA NURIYA SANTI Ismail Jaura Jaura Maskuri Sutomo Moh Mahmud Muhammad Hafid Muhammad Hasyim B. Dg. Matutu Putri Dwi Avriani Rabiatul Adawiah Rizki Eka Putri Utami Rosida P. Adam Shahabuddin Saleh Siti Handayani R. Dahab Siti Roziana Suci Fidiah Lestari Syamsul Bachri Syamsul Bachri Daeng Parani Thahir, Harifuddin Zakiyah Zahara