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All Journal Abditani : Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) PARADIGMA Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Jurnal Ekonomi Manajemen Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Farid Farid
Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Ekonomi Manajemen Akuntansi

 1 
Bauran Pemasaran Pada Usaha Rekreasi Pemancingan Nagaya Desa Kotapulu Rizki Eka Putri Utami; Farid Farid; Anisah Anisah
Jurnal Ekonomi Manajemen Akuntansi Vol. 29 No. 1 (2023): April: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1319.65 KB) | DOI: 10.59725/ema.v29i1.63

Abstract

The purpose of serving in the village with the mission of building a rural economy through the potential in the village is the fisheries sector, as well as to broaden business actors' insight into the application of the marketing mix. The potential in Kotapulu Village is in the fisheries sector. Nagaya fishing is one of the businesses as a means of community recreation. The development of inland fisheries in Central Sulawesi Province has quite large potential for freshwater and brackish water fisheries resources, which if managed optimally can provide a sizeable contribution to the region. Technical data collection is carried out through counseling, interviews and documentation that can answer existing problems. , and so on the data were analyzed descriptively qualitatively. From the results of this study, the Marketing Mix) or 7 P which consists of: Product, Price, Place, Promotion, Process, Physical Environment used in the Nagaya fishing recreational business is in accordance with the existing procedures, while for application in the field there are several obstacles that arise in terms of Promotion, so that the Marketing Mix is not going well.
Co-Authors Abdul Rahim Abdul Rahim Anisah Anisah Barkat Ansari Clara Oktaviani Gatot Siswo Hutomo Hastuti Habir Ilham Akbar Inten Suwono Syamdi IRA NURIYA SANTI Ismail Jaura Jaura Maskuri Sutomo Moh Mahmud Muhammad Hafid Muhammad Hasyim B. Dg. Matutu Putri Dwi Avriani Rabiatul Adawiah Rizki Eka Putri Utami Rosida P. Adam Shahabuddin Saleh Siti Handayani R. Dahab Siti Roziana Suci Fidiah Lestari Syamsul Bachri Syamsul Bachri Daeng Parani Thahir, Harifuddin Zakiyah Zahara