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All Journal Jurnal Mirai Management Journal of Accounting and Management Innovation Journal of Accounting and Management Innovation e-Jurnal Apresiasi Ekonomi
Golan Hasan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Journal of Accounting and Management Innovation

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PENGARUH FAKTOR RESIKO TERHADAP PURCHASE INTENTION - PRIVATE LABEL BRAND TERHADAP MASYARAKAT BATAM Golan Hasan
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

Nowadays, the retail industry in Indonesia is booming. Retail outlets in Indonesia has increased by 10-15% each year. To keep up and compete with other retailers, they create their own brands which are known as private label brand. Private label brand is less known and inferior to national brand which causes consumers to question the quality of the product. Thus, consumers perceive risk when a product is less famous. The samples in this study were drawn from consumers who had purchased private label brand groceries in retail shops located in Batam. A total of 360 questionnaires were distributed and 344 questionnaires were qualified to be used in this research. Results show that financial risk, social risk and psychological risk has significant negative effect on purchase intention. On the other hand, functional risk, physical risk, time risk, and value consciousness are insignificant to purchase intention.Keywords: financial risk, functional risk, social risk, physical risk, time risk, psychological risk, value consciousness, purchase intention, private label brand.
Co-Authors Angeline Angeline Elviana Elviana Fitri Fitri Muhammad Rizky Novita Novita Renza Fahlevi Ria Bintan Napitupulu Stefanie Stefanie Vera Novilia Vina Liesty Indriani Winson Leon Yandra Yandra