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All Journal Jurnal Mirai Management Journal of Accounting and Management Innovation Journal of Accounting and Management Innovation e-Jurnal Apresiasi Ekonomi
Golan Hasan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Strategi Pemasaran Internasional dan Komunikasi Pemasaran dalam Kegiatan Ekspansi PT. Sat Nusapersada, Tbk ke Negara Thailand Winson Leon; Novita Novita; Elviana Elviana; Renza Fahlevi; Golan Hasan
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1756

Abstract

Di dalam Penelitian ini peneliti menganalisis tentang sistem logistik, distribusi manajemen, kegiatan ekspor impor, perencanaan, organisasi, pengendalian, sistem strategi pemasaran negara berkembang, pengaplikasian komunikasi pemasaran dan internet, konsep integrasi pemasaran komunikasi, perencanaan dan penganggaran dalam bauran komunikasi pemasaran, pengembangan komunikasi pemasaran, dan bentuk regulasi komunikasi pemasaran pada PT. Sat Nusapersada,Tbk. Dalam menjalankan penelitian ini, kelompok penulis menggunakan perusahaan PT. Sat Nusapersada,Tbk. Perusahaan Sat Nusapersada merupakan suatu perusahaan yang bergerak di bidang elektronik yang terletak di Kota Batam. Metode penelitian ini menggunakan metode kualitatif yang menghasilkan data deskriptif dalam bentuk fakta tertulis dan lisan perilaku yang diamati dan data yang berasal dari artikel jurnal dan buku. Hasil penelitian menunjukkan bahwa perencanaan yang disarankan kepada PT. Sat Nusapersada,Tbk. adalah strategi Bottom Up (Desentralisasi) planning dan ketika memasarkan produk/jasa ke negara Thailand menggunakan strategi inbound, strategi pemasaran media sosial, dan konten marketing. Kata Kunci : Logistik, ekspor impor, strategi pemasaran, pemasaran global
PENGARUH FAKTOR RESIKO TERHADAP PURCHASE INTENTION - PRIVATE LABEL BRAND TERHADAP MASYARAKAT BATAM Golan Hasan
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

Nowadays, the retail industry in Indonesia is booming. Retail outlets in Indonesia has increased by 10-15% each year. To keep up and compete with other retailers, they create their own brands which are known as private label brand. Private label brand is less known and inferior to national brand which causes consumers to question the quality of the product. Thus, consumers perceive risk when a product is less famous. The samples in this study were drawn from consumers who had purchased private label brand groceries in retail shops located in Batam. A total of 360 questionnaires were distributed and 344 questionnaires were qualified to be used in this research. Results show that financial risk, social risk and psychological risk has significant negative effect on purchase intention. On the other hand, functional risk, physical risk, time risk, and value consciousness are insignificant to purchase intention.Keywords: financial risk, functional risk, social risk, physical risk, time risk, psychological risk, value consciousness, purchase intention, private label brand.
PENGARUH FAKTOR RESIKO TERHADAP PURCHASE INTENTION - PRIVATE LABEL BRAND TERHADAP MASYARAKAT BATAM Golan Hasan
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

Nowadays, the retail industry in Indonesia is booming. Retail outlets in Indonesia has increased by 10-15% each year. To keep up and compete with other retailers, they create their own brands which are known as private label brand. Private label brand is less known and inferior to national brand which causes consumers to question the quality of the product. Thus, consumers perceive risk when a product is less famous. The samples in this study were drawn from consumers who had purchased private label brand groceries in retail shops located in Batam. A total of 360 questionnaires were distributed and 344 questionnaires were qualified to be used in this research. Results show that financial risk, social risk and psychological risk has significant negative effect on purchase intention. On the other hand, functional risk, physical risk, time risk, and value consciousness are insignificant to purchase intention.Keywords: financial risk, functional risk, social risk, physical risk, time risk, psychological risk, value consciousness, purchase intention, private label brand.
Strategi Pemasaran Internasional dan Komunikasi Pemasaran dalam J.CO Donuts and Coffee Golan Hasan; Angeline Angeline; Stefanie Stefanie; Vera Novilia
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1850

Abstract

Bisnis makanan dan minuman berkembang positif dari waktu ke waktu. Indonesia memiliki banyak perusahaan makanan dan minuman, salah satunya adalah J.co Donuts and Coffee. J.co Donuts and Coffee merupakan restoran atau kafe yang dimiliki dan dikelola oleh Johnny Andrean Group. J.co menyediakan donat, yogurt dan berbagai minuman kopi. J.co pertama dibuka pada 26 Juni 2005. Dalam kurun waktu delapan tahun J.co berhasil membuka 120 outlet di indonesia, 12 outlet di malaysia, 12 outlet di filipina, 4 outlet di singapura dan 2 outlet di china. Pada saat ini, J.co telah memiliki outlet di singapura, filipina, saudi arabia, hongkong dan malaysia. Hingga tahun 2017, J.co telah berhasil membuka 275 outlet yang tersebar di dalam negeri maupun luar negeri. Salah satu tujuan dari penulisan ini adalah untuk menganalisis strategi marketing yang digunakan pada J.co Donuts & Coffee Keywords: Makanan dan minuman, J.co, Strategi marketing
Analisis Strategi Komunikasi Pemasaran Alcofee Co-Working Space Golan Hasan; Fitri Fitri; Ria Bintan Napitupulu; Muhammad Rizky; Vina Liesty Indriani
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1768

Abstract

The purpose of the analysis carried out is to find out Integrated Marketing Communication has an influence on the marketing stage. Based on the results of data analysis, it can be concluded that Integrated Marketing Communication has a positive effect on the stages of purchasing decisions. Indicators of Integrated Marketing Communication (X) at AlCoffee carried out in this study are clear message content, attractive appearance, attractive incentives, easy to follow, various prizes, news credibility, company image, shopping atmosphere, attracting attention, targeted information, ease of information, ease of interaction, word of mouth, delivery method, and clarity of information. The indicator of company image has the most dominant influence, while the type of incentive that attracts the indicator has the lowest coefficient. Keywords: Coffee shop, SME, Communication Strategy, ERP
PENGARUH KONSUMEN DALAM PEMBELIAN SEPATU BERMEREK DI KOTA BATAM Golan Hasan
Jurnal Apresiasi Ekonomi Vol 9, No 1 (2021)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.363 KB) | DOI: 10.31846/jae.v9i1.343

Abstract

The purpose of this study is to analyze the influence of consumers in purchasing branded shoes in Batam City and also the influence of Brand Awareness, Perceived Quality, Perceived Value, Brand Personality, Organizational Associations and also the last is Brand Uniqueness to Brand Loyalty. Processing the data using the PLS program facility.The data obtained is by distributing questionnaires as many as 283 to the respondents. This research uses a google form link that is distributed to millennial communities in Batam City.The results of this study indicate that there is a significant positive effect of Brand Awareness, Brand Personality, Organizational Associations and Brand Uniqueness on Brand Loyalty, while Perceived Quality and Perceived Value show no significant influence on Brand Loyalty.This study is to determine how loyal consumers are in purchasing branded shoes through several factors such as Brand Awareness, Perceived Quality, Perceived Value, Brand Personality, Organizational Associations and also the last one is Brand Uniqueness. Keywords: Brand Awareness, Perceived Quality, Perceived Value, Brand Personality, Organizational Associations, Brand Uniqueness, Brand Loyalty. 
Co-Authors Angeline Angeline Elviana Elviana Fitri Fitri Muhammad Rizky Novita Novita Renza Fahlevi Ria Bintan Napitupulu Stefanie Stefanie Vera Novilia Vina Liesty Indriani Winson Leon Yandra Yandra