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All Journal Linguistics and Literature Journal
Janata Shoji Al Falaq
Universitas Teknokrat Indonesia
Humanities Languange, Linguistic, Communication & Media Social Sciences

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CRITICAL DISCOURSE ANALYSIS: REVEALING MASCULINITY THROUGH L-MEN ADVERTISEMENT Janata Shoji Al Falaq; Dian Puspita
Linguistics and Literature Students' Journal Vol 2, No 1 (2021): Linguistics and Literature Journal
Publisher : English Literature Study Program, Faculty of Arts and Education Universitas Teknokrat Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.704 KB) | DOI: 10.33365/llj.v2i1.764

Abstract

in this article, the writers aim to look deeper into the ideology used by L-men advertising management in making L-men advertisement which mostly used male casting and other topless act. Using critical discourse analysis, the article focus on the implicit messages convey by the L-men advertisement that it conveys about the toxic masculinity behavior in gaining men dominance is equal to have a strong and muscular body. This study uses the Fairclough model of analysis, that in the shown that the creator of the advertisement-supported the current represe about gaining muscle to gain dominance, and the society ignorance towards the issue and only look advertisement as it sells product only.
Co-Authors Dian Puspita