Linguistics and Literature Journal
Vol 2, No 1 (2021): Linguistics and Literature Journal

CRITICAL DISCOURSE ANALYSIS: REVEALING MASCULINITY THROUGH L-MEN ADVERTISEMENT

Janata Shoji Al Falaq (Universitas Teknokrat Indonesia)
Dian Puspita (Universitas Teknokrat Indonesia)

Article Info

Publish Date
30 Jun 2021

Abstract

in this article, the writers aim to look deeper into the ideology used by L-men advertising management in making L-men advertisement which mostly used male casting and other topless act. Using critical discourse analysis, the article focus on the implicit messages convey by the L-men advertisement that it conveys about the toxic masculinity behavior in gaining men dominance is equal to have a strong and muscular body. This study uses the Fairclough model of analysis, that in the shown that the creator of the advertisement-supported the current represe about gaining muscle to gain dominance, and the society ignorance towards the issue and only look advertisement as it sells product only.

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Journal Info
Linguistics and Literature Journal
Website

Abbrev

linguistics_and_literature

Publisher

Universitas Teknokrat Indonesia

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Linguistics and Literature Journal is a peer-reviewed journal published in Indonesia by the Faculty of Arts and Education, Universitas Teknokrat Indonesia. This journal aims to facilitate and promote the dissemination of scholarly information on research and development in the field of linguistics, ...