Article Per Year (5 Year)
p-Index From 2019 - 2024
1.325
P-Index
This Author published in this journals
All Journal SAR (Soedirman Accounting Review): Journal of Accounting and Business Praxis : Jurnal Sains, Teknologi, Masyarakat dan Jejaring Performance Soedirman Economics Education Journal
Sri Murni Setyawati
Universitas Jenderal Soedirman
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Praxis : Jurnal Sains, Teknologi, Masyarakat dan Jejaring

 1 
Menciptakan Kepuasan Pelanggan dan Minat Beli Ulang: Studi Empiris Pada Bisnis Wisata Kuliner Kreatif Siti Zulaikha Wulandari; Hanisa Lail Shafirayana; Sri Murni Setyawati
Praxis : Jurnal Sains, Teknologi, Masyarakat dan Jejaring Vol 4, No 1: September 2021
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/praxis.v4i1.3174

Abstract

The culinary tourism business provides a very potential opportunity for businessman. Competition among creative culinary businesses is currently getting more fierce, so it is important for the business to understand the variables that affect customer satisfaction and repurchase intention. This research was conducted to see the influence of several variables that are perceived affecting repurchase intention that mediated by customer satisfaction in a creative culinary tourism business. In particular, the model in this study was developed to test the effect of product quality, service quality, price, and servicescape on customer satisfaction that consequently influence repurchase intention. Multiple regression analysis were applied to analyse the answer of 107 respondents selected using purposive sampling method. The research results were obtained and showed the significant influence of product quality, service quality and servicescape on customer satisfaction. Whereas the price did not show a significant effect. In turn customer satisfaction significantly influence customer repurchase intention. In-depth discussion of the research finding  was  discussed in the section of results and  discussion.
Co-Authors Ayu Fitria Ismawati Hanisa Lail Shafirayana Kurniawan Kurniawan Monica Rosiana Mukhrodin Mukhrodin Siti Zulaikha Wulandari Sri Martini Wita Ramadhanti Wiwiek Rabiatul Adawiyah