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All Journal Journal Of Management Science (JMAS) Jurnal Informasi dan Teknologi JURNAL LENTERA AKUNTANSI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Teguh Prakoso
STIE Manajemen Bisnis Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMASARAN DALAM RANGKA PENINGKATAN PENJUALAN PRODUK ROKOK LUCKY STRIKE MILD PT. BENTOEL INVESTAMA, TBK WILAYAH PEMASARAN DEPOK Teguh Prakoso
JURNAL LENTERA AKUNTANSI Vol 4, No 2 (2019): JURNAL LENTERA AKUNTANSI
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.267 KB) | DOI: 10.34127/jrakt.v4i2.326

Abstract

This research was written by Tri Setyo Waluyo, August to September 2016, with the title "Marketing Strategies In Order To Increase Sales Products Lucky Strike Cigarettes Mild PT. Bentoel Investama Tbk Territory Marketing Depok ". This study aims to obtain a better overview of the results of a SWOT analysis of the marketing strategy in an effort to increase sales. And generates information or rupiah a percentage increase that can be achieved from olehan marketing strategies in order to improve penjualanultan.Methods using descriptive qualitative approach because researchers wanted to know how far the company steps in implementing marketing strategies and be able to compete with its competitors in order to increase its market share. The research proves that the SWOT Analysis PT. Bentoel Investama Tbk can be identified that can be factors Strength (strength), Weakness (weakness), Opportunities (opportunities) and Threats (threats) as follows; (1) The power of such products, prices and promotions due to extremely has the power to conduct the competition in the market; (2) the weakness is in the distribution channel because there are still many shortcomings that must be corrected; (3) Opportunities include macro external environment; (4) The threat of such an external environment Micro. The company's position is based on the analysis of total factor Internal and External companies using IE matrix models aiming to acquire the right strategy to be applied in a company. Based on these factors, to have obtained a score of IFAS and EFAS = 2.522 = 2.507 so it appears that cigarette company's business Growth through horizontal integration. In this position, the company can carry out the expansion of the market, develop products, increase product quality, or increasing access to a wider market, and improve the production facilities to increase the number of sales.Key words: marketing strategies, increase sales, SWOT analysis 
The Effect of Independent Commissioners, Corporate Social Responsibility, Investment Decisions, Institutional Ownership and Funding Decisions on Profitability Rina Apriliani; Reza Ashary; Teguh Prakoso; Nekky Rahmiyati; Titiek Rachmawati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1319

Abstract

Finding empirical proof of the effects of Corporate Social Responsibility, Institutional Ownership, Independent Commissioners, Funding Decisions, and Investment Decisions on Profitability is the goal of this study. All of the basic and chemical manufacturing businesses listed on the IDX from 2018 to 2022 served as the study's samples. The total number of samples used in this investigation was 50 samples. In this study, purposive sampling was utilized. Multiple regression analysis is used in this exam using the SPSS. The study's findings indicate that factors including institutional ownership, independent commissioners, funding decisions, and corporate social responsibility (CSR) have little impact on profitability. Profitability, meanwhile, is influenced by investment choices.
The relationship between accounting practices and business performance: literature review study of SMEs in the service industry Rina Apriliani; Teguh Prakoso
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.249

Abstract

This literature review examines the relationship between accounting practices and business performance in small and medium-sized enterprises (SMEs) in the service industry. The study follows a systematic review methodology, including a comprehensive search of academic databases using relevant keywords and a thorough screening process to identify studies that meet the inclusion criteria. The data analysis involves a thematic analysis of the selected studies, focusing on the types of accounting practices used by SMEs, the performance indicators used to measure business performance, and the strength of the relationship between accounting practices and business performance. The implications for practice suggest that SMEs in the service industry can benefit from implementing financial accounting practices to improve their business performance. However, the use of management accounting practices should be evaluated carefully. Suggestions for further research include investigating the moderating factors that affect the relationship between accounting practices and business performance, such as the external environment and the availability of resources.
The Influence of Intention To Use Digital Wallet Applications, E-Service Quality And Trust on Consumer Satisfaction Toward Digital Payment Applications Rina Apriliani; Teguh Prakoso; Dede Rustaman; Donny Dharmawan; Uli Wildan Nuryanto
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.485

Abstract

This research aims to see whether there is an influence between electronic service quality and trust on the decision to use electronic money services and its impact on consumer satisfaction. The population in this study is all people who use electronic money. This study's sample strategy makes use of a probability sampling process. The method of choice is straightforward random sampling. The sample for this study will consist of 100 respondents in total. Questionnaires and literature reviews were the modalities of data gathering employed in this study. The chosen method of research for this study will be quantitative research. The research methodology employed in this study is path analysis. The following conclusions were drawn from the analysis's findings: first, the e-service quality variable directly influences judgments. The trust factor is similar in that it likewise directly affects choices. Second, factors related to e-service quality and trust have a big impact on judgments at the same time. Third, decision variables, trust, and the quality of e-services all have a direct impact on customer happiness. Fourth, customer happiness is significantly impacted by decision variables, e-service quality, and trust all at the same time. Fifth, through decisions to utilize e-money services, there is an indirect relationship between e-service quality and trust and consumer happiness. Therefore, the quality of electronic services, the level of consumer trust, and purchasing decisions significantly shape consumer satisfaction, both directly and through indirect influences. These results provide an in-depth look at the factors influencing consumer decisions and satisfaction in the context of e-services.
Analysis Of The Influence Of Inflation, Exchange Rate And Current Transaction Deficit On Government’s Foreign Debt Rina Apriliani; Merissa Fermica Iskandar; Teguh Prakoso; Susanto; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1649

Abstract

The goal of the study is to evaluate the impact of Indonesia’s government foreign debt on the country’s current account deficit, exchange rate, and inflation before and after the world financial crisis. Ordinary Least Squares (OLS) is the analytical technique used. According to regression analysis, the current account deficit, currency rate, inflation, and the global financial crisis account for 90% of the official foreign debt. The analysis’ findings indicate that the exchange rate and the current account deficit have a negative and considerable impact on the government’s foreign debt. The Indonesian government debt is strongly and favorably influenced by the inflation rate.
Co-Authors Dede Rustaman Donny Dharmawan Merissa Fermica Iskandar Musran Munizu Nekky Rahmiyati Reza Ashary Rina Apriliani Susanto Titiek Rachmawati Uli Wildan Nuryanto