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All Journal at-tamkin: Jurnal Pengabdian kepada Masyarakat Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Journal of Research in Business, Economics, and Education Jurnal Pengabdian Masyarakat Multidisiplin Madaniya Informatics and Enginering Dedication Veteran Economics, Management & Accounting Review
Alnisa Min Fadlillah
Universitas Pembangunan Nasional Veteran Jakarta
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Journal : Madaniya

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Pembinaan Kapasitas Manajemen “UMKM Go Digital” di Kabupaten Bogor Alnisa Min Fadlillah; Ardhiani Fadila; Renny Husniati
Madaniya Vol. 2 No. 4 (2021)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.102

Abstract

Pengadian ini bertujuan untuk membantu pelaku UMKM Pribumi di Kabupaten Bogor agar dapat meningkatkan kapasitas manajemen usahanya dengan Go Digital menyesuaikan perkembangan teknologi saat ini. Tim pengabdi mengadakan pembinaan (pelatihan dan pendampingan) kepada para pelaku UMKM secara digitaliasi. Materi yang kami berikan berupa materi terkait manajemen pemasaran (rebranding produk, digital marketing), Blue Ocean Strategy, Kanvas Strategi, dan manajemen keuangan (financial techonology). Kegiatan secara sekeluruhan meningkatkan pengetahuan dan keterampilan SDM UMKM dalam menjalankan bisnis secara berkelanjutan.
Co-Authors Ardhiani Fadila Ardhiani Fadila Dienni Ruhjatini Sholihah Renny Husniati Rezka Lukman Nul Hakim Safira Azzahra