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All Journal FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN
Aan shar
Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu
Economics, Econometrics & Finance

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PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH TABUNGAN PT. BANK PEMBANGUNAN DAERAH BENGKULU Aan shar; Marsellina Fitri; Herry Novrianda
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 5, No 1 (2022): APRIL
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v5i1.813

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh brand image dan kualitas layanan terhadap loyalitas nasabah tabungan PT. Bank Pembangunan Daerah Bengkulu. Penelitian ini merupakan penelitian yang bersifat descriptive research dengan jenis data yang digunakan adalah data primer melalui penyebaran kuisioner. Responden dalam penelitian ini adalah nasabah tabungan PT. Bank Pembangunan Daerah Bengkulu berjumlah 150 orang dengan metode pengambilan sampel yaitu purposive sampling. Metode analisis data digunakan adalah uji validitas, uji reliabilitas dan analisis regresi linier berganda. Hasil penelitian ini menunnjukkan bahwa, secara simultan (bersama-sama) maupun parsial brand image dan kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas nasabah, yang berarti bahwa semakin baik brand image dan kualitas layanan maka nasabah juga akan semakin loyal terhadap PT. Bank Pembangunan Daerah Bengkulu.
CUSTOMER SATISFACTION DITINJAU DARI PENGGUNAAN M-BANKING DAN RELIGIOUS ACTIVITY BANK SYARIAH INDONESIA KOTA BENGKULU Aan Shar; Faisal Muttaqin; Eko Wediyanto
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 6, No 1 (2023): APRIL
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v6i1.1402

Abstract

The purpose of this study was to determine customer satisfaction of Bank Syariah Indonesia (BSI) Bengkulu City in terms of the use of M-Banking and religious activity. Researchers used an associative quantitative approach with the sampling technique used, namely Non-Probability Sampling with the Purposive Sampling method. The primary data collection technique is in the form of a questionnaire which has been distributed to 69 respondents. The data analysis technique used multiple linear regression analysis using the SPSS version 25 program. The results showed that the variable using M-Banking had a positive and significant effect on customer satisfaction with a coefficient value of 0.002 and a significance value of 0.05. Then, the results of the study show that the variable religious activity has a positive and significant effect on customer satisfaction with a coefficient value of 0.000 and a significance value of 0.05. And the results of the study also show that the variable use of M-Banking and religious activity has a positive and significant effect on customer satisfaction with a coefficient value of 0.000 and a significance value of 0.05. The results of the test for the coefficient of determination also explain that both have a fairly strong effect of 89%.
MEMBANGUN LOYALITAS PELANGGAN MELALUI KUALITAS LAYANAN DAN COSTUMER SATISFACTION (Studi Pada Nasabah Pegadaian Syariah di Kota Bengkulu) Herry Novrianda; Aan Shar
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 6, No 2 (2023): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v6i2.1850

Abstract

The rapid development of the financial industry in Indonesia has created opportunities for financial institutions to compete by enhancing service quality and customer satisfaction, aiming to foster customer loyalty. This research aims to investigate the influence of service quality and customer satisfaction, both partially and simultaneously, in building customer loyalty among Pegadaian customers in the city of Bengkulu. The sample comprises 127 Sharia Pegadaian customers in Bengkulu city selected through purposive sampling. The data analysis method employed is multiple linear regression analysis. The findings of this research indicate that service quality and customer satisfaction, both simultaneously and partially, have a positive and significant impact on customer loyalty. This implies that the better the services provided by the Sharia Pegadaian company in Bengkulu city, the more loyal customers become to the company. Similarly, high customer satisfaction leads to increased loyalty towards the Sharia Pegadaian company in Bengkulu city.
PENGARUH KUALITAS PELAYANAN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP LOYALITAS NABASAH BANK SYARIAH INDONESIA KOTA BENGKULU PASCA INSIDEN GANGGUAN LAYANAN Marsellina Fitri; Aan Shar; Selamet Fuadi
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 6, No 2 (2023): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v6i2.1849

Abstract

The performance of sharia banking in Bengkulu Province increased in the fourth quarter of 2022. One of them is Bank Syariah Indonesia. However, recently there was an incident of service disruption/temporary error in the Bank Syariah Indonesia (BSI) banking system. The state-owned sharia bank resulting from the merger of three state-owned banks experienced a service disruption incident in May 2023. This research will evaluate the impact of this incident on customer loyalty by considering service quality, brand image and trust. As a result of this incident, of course there are causes and effects that occur, for example customer loyalty. Therefore, this research aims to determine the influence of service quality, brand image and trust on the loyalty of customers who experience post-incident service disruption/temporary errors. This research uses descriptive quantitative research. The population in this research is Bank Syariah Indonesia customers in Bengkulu City with a total sample of 150 customers taken using purposive sampling technique. The data source used is primary data obtained from questionnaire results, while secondary data is through websites and article publications and others. The research results show that the variables of service quality, brand image and trust have a positive and significant effect on customer loyalty. This means that this research can conclude that Bengkulu City Bank Syariah Indonesia (BSI) customers remain loyal after the temporary service disruption incident
Co-Authors Eko Wediyanto Faisal Muttaqin Herry Novrianda Marsellina Fitri Selamet Fuadi