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All Journal CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur

Randika Fandiyanto

Fakultas Ekonomi Dan Bisnis, Universitas Abdurachman Saleh Situbondo

Author-ID : 3418529

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA MINIMARKET RUSDI WIDORO PAYUNG Randika Fandiyanto; Fajar Wahyu Prianto
Growth Vol 19 No 2 (2021): November
Publisher : Relawan Jurnal Indonesia

This study aims (1) to determine the effect of product diversity, price and location partially on purchasing decisions (2) to determine the effect of product diversity, price and location simultaneously on purchasing decisions (3) to find out which among the diversity of products, prices and locations which has a dominant influence on purchasing decisions. The method used in this research is quantitative method. The results of multiple linear regression analysis are Y = 2,888E-16 + 0,186 X1 + 0,475 X2 + 0,184 X3 + 0,088 e. Partially, product diversity has a significant positive effect on purchasing decisions with a value of 2,094> 1,985, price has a significant positive effect on purchasing decisions with a value of 5,317> 1,985, location has a significant positive effect on purchasing decisions with a value of 2,065> 1,985. Simultaneously the diversity of products, prices, and location together have a significant positive effect on purchasing decisions with a value of 11,172> 2.70. The dominant influential variable in this study is the price variable with a value of 5,317.

PENGARUH KOMPENSASI, LINGKUNGAN KERJA, DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA CV. PASSIFIC AMI ANTON KLATAKAN KABUPATEN SITUBONDO Randika Fandiyanto
Growth Vol 19 No 1 (2021): Mei
Publisher : Relawan Jurnal Indonesia

Human Resources is one of the important factors in an organization or company. Human Resources must be managed properly to increase the effectiveness and efficiency of the organization. Therefore, it is necessary to have a company function, namely human resource management.The results of the multiple linear regression analysis equation are: Y = 1,744 + 0.366 X1 + 0.697 X2+ -0.602 X3 + e.show that in the Compensation variable, the value of tcount is 4.819 > ttable 2.032 and a significant value of 0.000 <0.05.In the Work environment variable, the tcount value is 10.169 < ttable 2.032 and a significant value is 0.00 > 0.05,so Ho is accepted and Ha is rejected independently (partial).The Organizational culture variable has no significant effect on job satisfactiona tcount of -1.310 < ttable 2.032 and a significant value of 0.199 > 0.05together (simultaneously) have a significant influence on job satisfaction.The results of the calculation of the dominant test can be concluded that the value of the compensation variable (X1) is 4.819 while the value of the work environment variable (X2) is 10.169 and organizational culture (X3) is -1310, then H3 states that the work environment variable has the most dominant influence on employee job satisfaction is accepted.

PENGARUH PROMOSI, CITRA MEREK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA TOKO IKA ANISA DI KABUPATEN SITUBONDO Atika Puspita Sariatik; Riza Rachman; Randika Fandiyanto; Febri Ariyantiningsih
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1842

The success of a store can be seen from the number of visitors. To face competition and maintain the continuity of the store, store owners need to plan the goals that will be achieved, so that they can determine what strategies will be used in dealing with existing competition to achieve consumer buying interest. The study explores the influence of promotion, brand image and location on consumer buying interest at the Ika Anisa store in Situbondo Regency. The population in this study were consumers who visited Ika Anisa's shop. This study used 97 respondents and used a simple random sampling method. Data collection was done by using a questionnaire. The data analysis technique used in this research is multiple linear regression analysis, t test, F test, dominant test and coefficient determination . Multiple linear regression analysis showed that Y = -3.790E-016 + 0.162X1 + 0.459X2 + 0.332X3 + e. The t-test for the hypothesis (H1) of the Promotion variable is 2.217 while the value in the 5% distribution ttable is 1.985 then tcount is 2.217 > 1.985 ttable, for the Brand Image variable is 5.440 while the value in the 5% distribution ttable is 1.985 then tcount is 5.440 > 1.985, for Location variable is 4,017 while the value at 5% distribution table is 1,985, so tcount is 4,017 > 1,985 ttable. F test results show that the hypothesis (H2) for the variables Promotion, Brand Image and Location have a simultaneous effect on Consumer Buying Interest at Ika Anisa Stores. The dominant test shows the hypothesis (H3) that the Brand Image variable has a dominant effect on Consumer Buying Interest at Ika Anisa Stores. The coefficient of determination (R2) shows a value of 0,530 from this result means that the independent variable nas a ontribution of 53% against the dependent variable that has a strong enough influence, and the remaining 47% is influenced by other variables.

PENGARUH KUALITAS PRODUK, KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BENGKEL LANCAR MOTOR KLABANG BONDOWOSO Randika Fandiyanto; As’ad Al Ghazali; Muhammad Yahya Arief
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2410

Marketing is the core of all business activities, it is related to the marketing function, as a liaison between companies and consumers. The influence of product quality on consumer satisfaction becomes very important when consumer satisfaction gives birth to consumer loyalty to a product that creates a communication attitude to attract new consumers. The purpose of this study was to analyze and test the effect of product quality, trust on purchasing decisions with consumer satisfaction as an intervening variable at the Klabang Bondowoso Motor Workshop. The population in this study is the consumer of Motor Workshop. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on consumer satisfaction, Trust has a significant positive effect on consumer satisfaction, product quality has a positive but not significant effect on purchasing decisions, Trust has a significant positive effect on purchasing decisions, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis test show that product quality on purchasing decisions through consumer satisfaction has a significant positive effect, Trust on purchasing decisions through consumer satisfaction has a significant positive effect.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA RUMAH MAKAN TUNGGAL RASA DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Mohammad Yahya Arief; Ayu Dian Permatasari; Randika Fandiyanto
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.3170

Marketing is an essential part of the sustainability and development of a company. Therefore, Rumah Makan Tunggal Rasa must be able to choose the right marketing strategy to develop the business and maintain business stability because it is one of the keys to business success. This study analyses and tests store image and product quality's effect on customer loyalty at Rumah Makan Tunggal Rasa, with consumer satisfaction as an intervening variable. Sampling techniques are determined by probability sampling. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that the store image has a significant effect on customer satisfaction, consumer quality has a significant effect on purchase satisfaction, and customer satisfaction has a significant impact on consumer loyalty. The results of the indirect effect hypothesis test show that the variable store image on customer loyalty through customer satisfaction has a significant positive effect, and product quality on customer loyalty through customer satisfaction has a significant positive impact.

Co-Authors Alfina Dian Ratna Sari Anjanis Dewi Herawati As’ad Al Ghazali Atika Puspita Sariatik Ayu Dian Permatasari Bahtiar Prasetiyo Wijanarko Desy Andriyana Dhella Monica Ayu Maffiro Diah Restu Pratiwi Dwi Perwitasari Wiryaningtyas Edi Kusnadi Ediyanto Ediyanto Edy Kusnadi Edy Kusnadi Hamdun Egho Prastya Wardana Fajar Wahyu Prianto Fathul Majid Febri Ariyantiningsih Gitra Agam karnadi Karnadi Lita Permata Sari Mariska Anis Yolanda Moh Fathoni Habibarrahman Mohammad Yahya Arief Muhammad Yahya Arief Nur Izzuddien Syama Nur Kholis Nurul Gita Safitri R. Abdul Haris Riza Rachman Rizal Umam Sherly Septian Diana Purba Siti Khofifa Siti Soeliha Tyas Nuril Chofijah Unniatul Kholifah Yuni Riantika Yunia Aisyah Yunita Merdiana Anggraini

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