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All Journal Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Jurnal Abdidas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Abdi Masyarakat Multidisiplin (JAMMU) Journal of Accounting and Finance Management (JAFM)
Rahmadani Hidayat
STIE Mahaputra Riau
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Peran Lokasi dan Harga Terhadap Keputusan Mahasiswa Memilih STIE Mahaputra Riau dengan Minat Sebagai Variabel Intervening Nusyirwan Nusyirwan; Safrizal Safrizal; Rahmadani Hidayat
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1542

Abstract

Student interest and decision making to choose a place to continue their education is very important to be understood by every university, so it is necessary to make efforts to always learn about the needs and desires of prospective students. This study aims to determine the role of location and price on student decisions in choosing STIE Mahaputra Riau with interest as an intervening variable. The variables used in this study were location and price as independent variables, decision as the dependent variable, and interest as intervening variables.The data source in this study is primary data, where the data collection method uses a questionnaire method distributed in STIE Mahaputra Riau. The number of respondents in this study was 220 people who were determined by proportional random sampling. The data analysis technique used is path analysis. The results showed that location and price partially had a positive and significant effect on decisions, location and price partially had a positive and significant effect on interest, location and price had a positive and significant effect on decisions through interest as an intervening variable, interest had a positive and significant effect on decisions
Co-Authors Arfah Piliang Ariyanto M Bagus Ardianto Budi Hartoyo Budi Hartoyo Budi Hartoyo Hartoyo Charli, Chintya Ones Jefriyanto Jefriyanto Jonnedi Jonnedi MASRIL, MASRIL Menhard, Menhard Muhammad Yusuf Nusyirwan Nusyirwan nusyirwan Nusyirwan Nusyirwan Safrizal Safrizal Sari, Maya Rizki Sugianto Sugianto Zubir Zubir