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All Journal Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Jurnal Abdidas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Abdi Masyarakat Multidisiplin (JAMMU) Journal of Accounting and Finance Management (JAFM)
Rahmadani Hidayat
STIE Mahaputra Riau
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Mathematics Public Health Social Sciences Other

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Journal : Dinasti International Journal of Economics, Finance

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Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review) Rahmadani Hidayat; Menhard Menhard; Chintya Ones Charli; Ariyanto Masnum; Budi Hartoyo
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 1 (2023): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i1.1749

Abstract

This literature survey article discusses the impact of brand image and advertising on purchase intent and decision making with the aim of generating research hypotheses about the effects between variables that can be used in further research. The method of writing this literature review is a library research method derived from online media such as Google Scholar, Mendeley, and other online media. The results of this literature search are: 1) Brand image influences purchase intention. 2) Advertising influences purchase intent. 3) Brand image influences purchasing decisions. 4) Advertising influences purchasing decisions. 5) Purchase intent influences purchase decisions. It is hoped that future researchers will be able to add or study other variables that influence interest and purchase decisions, such as price, product quality, service quality, brand ambassadors, and trust.
Co-Authors Arfah Piliang Ariyanto M Bagus Ardianto Budi Hartoyo Budi Hartoyo Budi Hartoyo Hartoyo Charli, Chintya Ones Jefriyanto Jefriyanto Jonnedi Jonnedi MASRIL, MASRIL Menhard, Menhard Muhammad Yusuf Nusyirwan Nusyirwan nusyirwan Nusyirwan Nusyirwan Safrizal Safrizal Sari, Maya Rizki Sugianto Sugianto Zubir Zubir